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Integrated Marketing Strategist Jobs (NOW HIRING)

The Pennsylvania State University

This position reports directly to the Lead Marketing Strategist within ABS Marketing and ... Partner with colleagues across ABS and Penn State to develop and execute integrated marketing and ...

Ocozzio

Marketing Strategist

Augusta, GA · Hybrid

Position Summary The Marketing Strategist partners with clients and internal teams to develop and execute integrated marketing strategies that align with business objectives. This role is responsible ...

Purdue University

Lead Market Strategist

West Lafayette, IN · On-site

$85K - $90K/yr

Recognized among the world's leading in-house agencies, Purdue Brand Studio develops integrated marketing strategies and creative solutions that elevate the university's reputation, advance strategic ...

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How much do integrated marketing strategist jobs pay per year?

As of Aug 6, 2026, the average yearly pay for integrated marketing strategist in the United States is $72,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What is an integrated marketing strategist?

An Integrated Marketing Strategist is a professional responsible for developing and executing marketing campaigns that coordinate various channels—such as digital, print, social media, and events—to deliver a consistent brand message. They analyze market trends, audience behavior, and campaign performance to ensure all marketing efforts work together seamlessly. Their goal is to maximize reach and effectiveness by blending traditional and digital marketing tactics, ultimately driving brand awareness, engagement, and revenue growth for the organization.

How does an integrated marketing strategist typically collaborate with other departments to ensure cohesive campaigns?

Integrated Marketing Strategists work closely with teams across the organization—including creative, digital, sales, and product development—to align messaging and campaign goals. They often facilitate cross-departmental meetings to ensure that all channels, such as social media, email, advertising, and events, deliver a unified brand message. This role requires strong communication and project management skills to coordinate timelines, share insights, and adjust strategies based on feedback. Building strong relationships with stakeholders in various departments is essential for executing seamless and effective integrated campaigns.

What are the key skills and qualifications needed to thrive as an integrated marketing strategist?

To thrive as an Integrated Marketing Strategist, you need a solid grasp of marketing principles, campaign development, and data-driven analysis, typically supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), CRM systems, and marketing automation software is essential. Creativity, strategic thinking, and strong collaboration skills are vital soft skills for excelling in this position. These abilities enable the strategist to create cohesive, impactful campaigns that drive brand growth and measurable results across multiple channels.
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Infographic showing various Integrated Marketing Strategist job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $72,687 per year, or $34.9 per hour.

Marketing Strategist

The Pennsylvania State University

On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago

Job description

APPLICATION INSTRUCTIONS:
  • CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
  • CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
  • If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants.

POSITION SPECIFICS

Penn State Auxiliary and Business Services (ABS) isseekinga highly creative, strategic, and detail-drivenMarketing Strategy Specialistto join the ABS Marketing and Communications team.

This role is ideal for an experienced marketing professional who thrives in complex environments, enjoys translating ideas into clear and compelling communications, and is energized by the opportunity to shape messaging across a large, multifaceted institution. Candidates should bring substantial, hands-on marketing experience, including planning and executing integrated campaigns across digital, web, social, print, and email channels.

The successful candidate will bringexpertiseacross a wide range of marketing channels-including digital, web, social media, print, email, and multimedia-and will be skilled at building integrated communication strategies that connect diverse audiences to meaningful outcomes.

They will play a key role in developing and executing communication plans, collaborating with subject-matter experts and campus partners, and ensuring that messaging is clear, accessible, brand-aligned, and strategically consistent across platforms. This position reports directly to the Lead Marketing Strategist within ABS Marketing and Communications.

Who you are

You are a proactive and self-directed marketing professional who thrives on both strategy and execution. You are comfortable navigating complexity, collaborating across teams, and turning ideas into polished, effective communications that resonate with diverse audiences. You value clarity, consistency, accessibility, and continuous improvement.

RESPONSIBILITIES

  • Partner with colleagues across ABS and Penn State to develop and execute integrated marketing and communications strategies

  • Translate complex or technical concepts into clear, engaging, and audience-focused messaging

  • Build and manage project timelines that include web content, email campaigns, social media, digital advertising, print materials, announcements, press releases, and news features

  • Review, edit, and refine web content to ensure clarity, consistency, and effectiveness

  • Ensure all communications align with Penn State brand and editorial standards

  • Coordinate and place orders with print vendors for a variety of marketing and communications materials

  • Lead meetings with internal teams and campus stakeholders,facilitatingcollaboration and alignment across projects

QUALIFICATIONS

This position requires a strong marketing mindset, a leadership-oriented approach, and exceptional attention to detail. The ideal candidate willdemonstrate:

  • Strong written, verbal, and interpersonal communication skills

  • Experience developing and executing multi-channel marketing strategies

  • Proficiencywith Microsoft Office Suite, AI tools, and web-based content management systems

  • Knowledge of accessibility standards and a commitment to inclusive, plain-language communication across digital and print platforms

  • Familiarity with current marketing trends, particularly in higher education or similarly complex organizations

  • The ability to manage multiple priorities, adapt quickly, andmaintainhigh-quality output under shifting deadlines

  • Confidence leading discussions, collaborating with stakeholders, and driving projects forward

  • Collaborate in the creation, maintenance, and optimization of paid search advertisements

REQUIRED QUALIFICATIONS

Minimum of three (3) years of progressively responsible, hands-on marketing and communications experience, includingdemonstratedsuccess in developing and executing integrated, multi-channel marketing strategies; or an equivalent combination of education and experience.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Bachelor's Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None

ADDITIONAL INFORMATION

All applicants mustsubmita resume and cover letter as part of the application process.

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $65,508.00 - $94,980.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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About Pennsylvania State University

Sourced by ZipRecruiter

Pennsylvania State University, often referred to as Penn State, is a major, public, research-intensive university located in University Park, PA, US. This esteemed institution serves as an important player within the education industry, offering a plethora of academic programs across various disciplines. The university was founded in 1855 with the mission to provide quality education, advanced research, and service to society. Penn State holds firmly to values of integrity, respect, and excellence, fostering a diverse and inclusive community. The university is renowned for its research productivity and its high-ranking programs in areas like engineering, business, and education. One notable achievement of the institution is its designation as a "R1: Doctoral Universities – Very high research activity," demonstrating its commitment to scholarship and discovery.

Industry

Education

Company size

11 - 50 Employees

Headquarters location

University Park, PA, US

Year founded

1855

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