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Instagram Manager Jobs (NOW HIRING)

Instagram

Product Content Engineer

San Francisco, CA · On-site +1

$162K/yr

Work cross-functionally with engineers, data scientists, product managers, and content strategists ... Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta ...

Avida

Performance Marketing Manager

San Francisco, CA · Remote

$30K/mo

Manage and scale paid ad campaigns across Meta (Instagram/Facebook) for a growing portfolio of fitness coaches, each with their own ad account, audiences, and content style * Onboard new coaches into ...

Instagram

Product Content Engineer

New York, NY · On-site +1

$162K/yr

Work cross-functionally with engineers, data scientists, product managers, and content strategists ... Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta ...

Vuori, Inc

Social Media Specialist II

Carlsbad, CA · On-site

$70K - $85K/yr

Own daily weekday publishing across TikTok and Instagram * Manage every-other-weekend publishing cadence * Ensure all content is scheduled accurately and adheres to platform-specific best practices ...

Vuori, Inc

Social Media Specialist II

Carlsbad, CA

Own daily weekday publishing across TikTok and Instagram * Manage every-other-weekend publishing cadence * Ensure all content is scheduled accurately and adheres to platform-specific best practices ...

Vuori, Inc

Social Media Specialist II

Carlsbad, CA

$70K - $85K/yr

Own daily weekday publishing across TikTok and Instagram * Manage every-other-weekend publishing cadence * Ensure all content is scheduled accurately and adheres to platform-specific best practices ...

Digital

Paid Media Manager (Entertainment)

Seattle, WA · On-site

$140K - $145K/yr

Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing ... Occasionally launch and manage campaigns promoting films, trailers, and releases. * Report on ...

Digital

Paid Media Manager (Entertainment)

Dallas, TX · On-site

$121K - $126K/yr

Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing ... Occasionally launch and manage campaigns promoting films, trailers, and releases. * Report on ...

Digital

Paid Media Manager (Entertainment)

Miami, FL · On-site

$117K - $122K/yr

Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing ... Occasionally launch and manage campaigns promoting films, trailers, and releases. * Report on ...

Digital

Paid Media Manager (Entertainment)

New York, NY · On-site

$134K - $140K/yr

Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing ... Occasionally launch and manage campaigns promoting films, trailers, and releases. * Report on ...

Digital

Paid Media Manager (Entertainment)

Boston, MA · On-site

$133K - $139K/yr

Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing ... Occasionally launch and manage campaigns promoting films, trailers, and releases. * Report on ...

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Instagram Manager information

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$81.7K

$137.5K

How much do instagram manager jobs pay per year?

As of Jul 22, 2026, the average yearly pay for instagram manager in the United States is $81,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What is the salary of Instagram manager?

The salary of an Instagram manager varies depending on experience, location, and company size, but typically ranges from $40,000 to $80,000 annually. Experienced managers with skills in content creation, analytics, and social media tools can earn higher salaries, especially in larger markets or agencies.

How to become an Instagram manager?

To become an Instagram manager, develop skills in social media marketing, content creation, and analytics. Gaining experience with tools like Instagram Insights and photo editing software, along with a strong understanding of branding and audience engagement, is essential. Many employers also value relevant certifications or a background in marketing or communications.

What is the 5 3 2 rule on Instagram?

The 5 3 2 rule on Instagram is a content strategy suggesting that for every 10 posts, 5 should be original content, 3 should be curated or shared content, and 2 should be personal or behind-the-scenes posts. As an Instagram manager, applying this rule can help maintain a balanced and engaging feed that appeals to followers and encourages interaction.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior social media managers, digital marketing directors, and content strategists can earn $150,000 or more annually. These positions typically require extensive experience, strong skills in analytics and content creation, and often involve managing large teams or campaigns.

What are the typical daily and weekly responsibilities of an Instagram Manager?

An Instagram Manager is usually responsible for planning and scheduling posts, creating engaging content, monitoring analytics, and interacting with followers on a daily basis. Weekly responsibilities often include developing content calendars, collaborating with marketing and creative teams, analyzing performance metrics, and adjusting strategies to optimize results. Many Instagram Managers also participate in campaign brainstorming sessions and stay up-to-date with emerging trends and platform updates. This role is highly collaborative, often requiring coordination with designers, copywriters, and other social media managers to ensure a consistent brand voice across channels.

What does an Instagram Manager do?

An Instagram Manager is responsible for managing and growing a brand’s presence on Instagram. This includes creating and scheduling posts, engaging with followers, analyzing performance metrics, and developing content strategies to increase reach and engagement. They may also collaborate with influencers and run paid ad campaigns to boost visibility. Their ultimate goal is to enhance brand awareness, drive traffic, and generate leads or sales through Instagram.

What are the key skills and qualifications needed to thrive in the Instagram Manager position, and why are they important?

To thrive as an Instagram Manager, you need expertise in content creation, social media strategy, data analytics, and a solid understanding of current digital marketing trends. Familiarity with social media management tools (like Hootsuite, Later, or Sprout Social), Instagram Insights, and basic graphic design platforms such as Canva or Adobe Creative Suite is usually required. Creativity, strong communication, adaptability, and an eye for visual storytelling are standout soft skills in this role. These abilities help drive audience engagement, build brand presence, and ensure campaigns are optimized for the evolving Instagram landscape.

More about Instagram Manager jobs
What cities are hiring for Instagram Manager jobs? Cities with the most Instagram Manager job openings:
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Instagram Manager jobs near you
Infographic showing various Instagram Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 62% In-person, and 38% Remote job distribution, with an average salary of $81,677 per year, or $39.3 per hour.

Social Media Manager & Content Creator US (m/f/d)

Doonails

New York, NY • On-site, Remote

Full-time

Posted 4 days ago

Job description

Hi, we're Doonails!
A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.
And this is exactly where YOU come in.
As our Social Media & Content Manager US (m/f/d), you'll be the face and voice of Doonails on TikTok and Instagram in the US market. You build our community from the ground up, bring our nail products into cultural conversations, and turn followers into fans.
Your Role & Impact
You take full ownership of Doonails' TikTok and Instagram presence in the US. You develop the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking. Together with our German Socials team, you will exchange trends, adapt proven formats for the US audience, and ensure a cohesive global brand identity.
You're the person who makes Doonails feel native to the US market, not a European brand trying to fit in.
Your Core Responsibilities
TikTok Strategy & Growth
  • Build and lead Doonails' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop. This is your channel to own.

On-Camera Content Creation
  • Produce TikTok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup.

Instagram Management
  • Together with our German Socials team, you will exchange successful formats, bounce creative ideas off each other, and adapt global trends specifically for the US market.

Trend Monitoring & Fast Execution
  • Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails niche on TikTok and Instagram before they peak.

Creator & Influencer Relationships
  • Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth.

TikTok Shop & Community Education
  • Support TikTok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format).

Performance Analysis & Optimization
  • Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement rate) and continuously optimize your content strategy based on data.

What You'll Bring to the Table
  • Proven TikTok track record: You've built a brand or channel on TikTok before. You can show us growth numbers, engagement data, and ideally a brand you took from unknown to notable.
  • Strong on-camera presence: You're naturally charismatic, relatable, and comfortable in front of a camera. You know when to talk, when to let the product shine, and how to keep viewers watching.
  • US cultural fluency: You understand US creator culture, humor, trends, and platform mechanics natively. This isn't something we can train from Munich.
  • Content strategy mindset: You don't just post, you build. You think in formats, series, and platform-native storytelling that compounds over time.
  • Self-starter, no hand-holding needed: You can hit the ground running without extensive onboarding. You bring your own creative direction, propose your own formats, and don't wait to be briefed.
  • Beauty or lifestyle background: You've worked for or alongside consumer brands in beauty, wellness, or lifestyle and understand the category and its audience.
  • Communication: Excellent English skills, written and verbal

Your Perspective
  • You're building Doonails in the US from the ground up, one of the most exciting markets for D2C beauty right now
  • This is your channel to own. The strategy, the voice, the growth. It's yours to shape
  • As the US market grows, so does your role. We see this evolving into a broader US brand leadership position
  • You work directly with the founding team and are a key strategic voice in how Doonails shows up in America

What We Offer
  • Competitive pay, tailored to your qualifications and experience
  • A true ownership role with a high degree of trust and room to shape things your way
  • Growth potential: take on responsibility and bring your ideas directly to the table
  • Workations in Cyprus: Our local office is open to you at any time
  • Team Events across Europe: Because a strong team is everything to us!

Ready? We can't wait to meet you!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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