Brand Designer, Iconography & Illustration - Instagram Brand Studio Responsibilities: * Lead and maintain Instagram's iconography system -- developing new icons, refreshing existing ones, and ...
Brand Designer, Iconography & Illustration - Instagram Brand Studio Responsibilities: * Lead and maintain Instagram's iconography system -- developing new icons, refreshing existing ones, and ...
Brand Designer, Iconography & Illustration - Instagram Brand Studio Responsibilities: * Lead and maintain Instagram's iconography system -- developing new icons, refreshing existing ones, and ...
Brand Designer, Iconography & Illustration - Instagram Brand Studio Responsibilities: * Lead and maintain Instagram's iconography system -- developing new icons, refreshing existing ones, and ...
Visual Designer (Local Only)
San Jose, CA · On-site
Company Description Intelliswift Software, Inc Visual Design (Sketch and Photoshop) Interaction Design Design experience for application-specific contexts: UI controls, iconography, device resolution ...
Visual Designer (Local Only)
San Jose, CA · On-site
Company Description Intelliswift Software, Inc Visual Design (Sketch and Photoshop) Interaction Design Design experience for application-specific contexts: UI controls, iconography, device resolution ...
Visual Designer
San Jose, CA · On-site
Company Description Intelliswift Software, Inc Visual Design (Sketch and Photoshop) Interaction Design Design experience for application-specific contexts: UI controls, iconography, device resolution ...
Visual Designer
San Jose, CA · On-site
Company Description Intelliswift Software, Inc Visual Design (Sketch and Photoshop) Interaction Design Design experience for application-specific contexts: UI controls, iconography, device resolution ...
Senior Designer
Palo Alto, CA · On-site
$40 - $80/hr
Design our color scheme, typography, iconography, and visual elements that make Bizly instantly recognizable * Create UI/UX that conveys belonging: Design product experiences that make users feel ...
Senior Designer
Palo Alto, CA · On-site
$40 - $80/hr
Design our color scheme, typography, iconography, and visual elements that make Bizly instantly recognizable * Create UI/UX that conveys belonging: Design product experiences that make users feel ...
Visual Designer
San Jose, CA · On-site
Company Description Intelliswift Software, Inc Visual Design (Sketch and Photoshop) Interaction Design Design experience for application-specific contexts: UI controls, iconography, device resolution ...
Visual Designer
San Jose, CA · On-site
Company Description Intelliswift Software, Inc Visual Design (Sketch and Photoshop) Interaction Design Design experience for application-specific contexts: UI controls, iconography, device resolution ...
Senior Designer
New York, NY · On-site
$98K - $133K/yr
The Senior Designer is a visual craft anchor for the studio: owning typography, color systems, layout, iconography and motion across product, prototype and new business work for Fortune 100 clients.
Senior Designer
New York, NY · On-site
$98K - $133K/yr
The Senior Designer is a visual craft anchor for the studio: owning typography, color systems, layout, iconography and motion across product, prototype and new business work for Fortune 100 clients.
Brand Designer
Santa Monica, CA · On-site
$85K - $100K/yr
In this role, you'll work with our multidisciplinary teams on crafting branding assets that include brand identities, style guides, typography systems, iconography, patterns, packaging, and more. You ...
Brand Designer
Santa Monica, CA · On-site
$85K - $100K/yr
In this role, you'll work with our multidisciplinary teams on crafting branding assets that include brand identities, style guides, typography systems, iconography, patterns, packaging, and more. You ...
Brand Designer
Santa Monica, CA · On-site
$85K - $100K/yr
In this role, you'll work with our multidisciplinary teams on crafting branding assets that include brand identities, style guides, typography systems, iconography, patterns, packaging, and more. You ...
Brand Designer
Santa Monica, CA · On-site
$85K - $100K/yr
In this role, you'll work with our multidisciplinary teams on crafting branding assets that include brand identities, style guides, typography systems, iconography, patterns, packaging, and more. You ...
Visual Design (Sketch and Photoshop) Interaction Design Design experience for application-specific contexts: UI controls, iconography, device resolution, typography, color, layout, etc. Leading ...
Visual Design (Sketch and Photoshop) Interaction Design Design experience for application-specific contexts: UI controls, iconography, device resolution, typography, color, layout, etc. Leading ...
Lead UI Designer
Mossville, IL · On-site
Someone who understands how typography, iconography, motion, color, hierarchy, and visual communication work together to shape both usability and brand perception. Success in this role requires equal ...
Lead UI Designer
Mossville, IL · On-site
Someone who understands how typography, iconography, motion, color, hierarchy, and visual communication work together to shape both usability and brand perception. Success in this role requires equal ...
As a member of the Google Fonts team, you will advocate Google's goal for iconography. You will collaborate on the strategy and creative direction of Google's icon program for both UI icons and ...
As a member of the Google Fonts team, you will advocate Google's goal for iconography. You will collaborate on the strategy and creative direction of Google's icon program for both UI icons and ...
Visual Design Lead
Devens, MA · On-site
$103K - $142K/yr
Build and maintain guidelines for typography, color, layout systems, iconography, motion, photography, and overall visual identity. * Produce high-quality design work across social media, website ...
Visual Design Lead
Devens, MA · On-site
$103K - $142K/yr
Build and maintain guidelines for typography, color, layout systems, iconography, motion, photography, and overall visual identity. * Produce high-quality design work across social media, website ...
Produce layouts, graphics, iconography, motion assets, and visual systems that communicate complex ideas clearly and effectively * Ensure visual quality assurance standards for file preparation ...
Produce layouts, graphics, iconography, motion assets, and visual systems that communicate complex ideas clearly and effectively * Ensure visual quality assurance standards for file preparation ...
Create high-quality visual design deliverables including page layouts, interface designs, presentation concepts, iconography, illustrations, logos, marketing assets, and production-ready creative.
Quick apply
Create high-quality visual design deliverables including page layouts, interface designs, presentation concepts, iconography, illustrations, logos, marketing assets, and production-ready creative.
Product Designer
East Hanover, NJ · On-site
$125K - $150K/yr
Craft compelling UI artifacts, including iconography, typography, texture, patterns, color, and visual hierarchy. Deliver outputs such as wireframes, storyboards, user flows, visual mockups, and ...
Product Designer
East Hanover, NJ · On-site
$125K - $150K/yr
Craft compelling UI artifacts, including iconography, typography, texture, patterns, color, and visual hierarchy. Deliver outputs such as wireframes, storyboards, user flows, visual mockups, and ...
UI Visual Designer
Huntington Beach, CA · On-site
Typography, color theory, layout, and iconography * Prototyping: Interactive prototypes (InVision, Principle, or Figma's prototyping features) * Design systems: Creating and maintaining reusable ...
UI Visual Designer
Huntington Beach, CA · On-site
Typography, color theory, layout, and iconography * Prototyping: Interactive prototypes (InVision, Principle, or Figma's prototyping features) * Design systems: Creating and maintaining reusable ...
Produce layouts, graphics, iconography, motion assets, and visual systems that communicate complex ideas clearly and effectively * Ensure visual quality assurance standards for file preparation ...
Quick apply
Produce layouts, graphics, iconography, motion assets, and visual systems that communicate complex ideas clearly and effectively * Ensure visual quality assurance standards for file preparation ...
Produce layouts, graphics, iconography, motion assets, and visual systems that communicate complex ideas clearly and effectively * Ensure visual quality assurance standards for file preparation ...
Quick apply
Produce layouts, graphics, iconography, motion assets, and visual systems that communicate complex ideas clearly and effectively * Ensure visual quality assurance standards for file preparation ...
Brand Designer
Torrance, CA · On-site
Produce layouts, graphics, iconography, motion assets, and visual systems that communicate complex ideas clearly and effectively * Ensure visual quality assurance standards for file preparation ...
Brand Designer
Torrance, CA · On-site
Produce layouts, graphics, iconography, motion assets, and visual systems that communicate complex ideas clearly and effectively * Ensure visual quality assurance standards for file preparation ...
Iconography information
See salary details
$10.82 - $15.89
4% of jobs
$17.48 is the 25th percentile. Wages below this are outliers.
$15.89 - $20.96
66% of jobs
$24.55 is the 75th percentile. Wages above this are outliers.
$20.96 - $26.03
6% of jobs
$26.03 - $31.10
5% of jobs
$31.10 - $36.17
2% of jobs
$36.17 - $41.24
1% of jobs
$41.24 - $46.31
3% of jobs
$46.31 - $51.38
1% of jobs
$51.38 - $56.45
6% of jobs
$56.45 - $61.52
4% of jobs
$61.52 - $66.59
0% of jobs
$10
$26
$66
How much do iconography jobs pay per hour?
What are some common challenges faced by iconographers when collaborating with design teams on digital projects?
What are the key skills and qualifications needed to thrive as an iconographer?
What is the difference between Iconography vs Graphic Designer?
| Aspect | Iconography | Graphic Designer |
|---|---|---|
| Required Credentials | Design skills, knowledge of symbolism, often self-taught or with specialized courses | Design skills, degree in graphic design or related field, portfolio |
| Work Environment | Design studios, digital platforms, branding projects | Advertising agencies, print and digital media, branding |
| Industry Usage | Used for visual symbols, UI elements, branding icons | Creates visual content, layouts, branding materials |
Iconography focuses on creating visual symbols and icons used in various media, often requiring specialized knowledge of symbolism. Graphic designers develop broader visual content, including layouts, branding, and marketing materials. While both roles involve design skills, iconographers specialize in symbols, whereas graphic designers work on comprehensive visual projects.
What is iconography?
$149K/yr
Full-time
Re-posted 6 days ago
Job description
Brand Designer, Iconography & Illustration - Instagram Brand Studio Responsibilities:
- Lead and maintain Instagram's iconography system — developing new icons, refreshing existing ones, and ensuring consistency across the full library
- Drive Instagram's Illustration and Iconography Intake program — fielding requests from cross-functional partners, prioritizing work, and delivering high-quality assets on schedule
- Define and evolve icon and illustration style guidelines, ensuring they align with Instagram's broader brand identity system
- Concept, iterate, polish, and deliver final icon and illustration assets in production-ready formats (Figma, SVG, Adobe Illustrator — live-stroke and expanded versions)
- Partner with product design and engineering teams to ship icons and illustrations in the product, ensuring assets work at all sizes and contexts
- Present design rationale and system-level decisions to stakeholders, building alignment and defending craft standards
- Identify opportunities to innovate on the icon/illustration system — improving efficiency, introducing new styles, or leveraging AI to accelerate production
- Provide art direction and mentorship to other illustrators and designers contributing to the icon system
Minimum Qualifications:
- 8+ years of experience in iconography, illustration, or visual design with a focus on systematic icon/illustration programs
- A portfolio showcasing high-quality icon systems, illustration work, and brand visual assets — demonstrating both systematic thinking and individual craft quality
- Proficiency in Adobe Illustrator, Figma, and vector-based design workflows
- Experience defining and scaling icon or illustration systems across large product ecosystems with multiple surfaces
- Demonstrated ability to work independently, manage multiple concurrent requests, and deliver production-ready assets with clean file organization
- Strong understanding of designing for constrained, space-limited product environments across platforms (iOS, Android, web)
- Experience presenting work clearly to stakeholders, inviting feedback, and iterating efficiently
Preferred Qualifications:
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Familiarity with accessibility standards for iconography (sizing, contrast, and labeling)
- Experience delivering high-volume icon libraries for software products at scale
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Knowledge of UX/UI design principles and how iconography integrates with product design systems
- Experience with animation or motion design for icons (Lottie, SVG animation, After Effects)
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$149,000/year to $209,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.