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Heavy Equipment Sales Rep information

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$23K

$76.7K

$141.5K

How much do heavy equipment sales rep jobs pay per year?

As of Jul 27, 2026, the average yearly pay for heavy equipment sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Heavy Equipment Sales Reps and how can they be addressed?

Heavy Equipment Sales Reps often face challenges such as navigating long sales cycles, staying updated on rapidly evolving equipment technology, and building trust with clients who make significant capital investments. To address these challenges, successful reps focus on developing strong relationships through consistent communication, invest in ongoing product training, and work closely with service teams to provide comprehensive solutions. Proactively understanding clients' needs and demonstrating ROI can help overcome hesitancy and close deals more effectively.

What does a Heavy Equipment Sales Rep do?

A Heavy Equipment Sales Representative is responsible for selling large machinery and equipment used in industries such as construction, mining, agriculture, and forestry. They work with clients to understand their needs, recommend suitable equipment, and negotiate sales contracts. Their job also involves demonstrating equipment, providing product information, and maintaining relationships with customers. Additionally, they may assist with financing options and stay updated on the latest products and industry trends to better serve their clients.

What is the difference between Heavy Equipment Sales Rep vs Equipment Technician?

AspectHeavy Equipment Sales RepEquipment Technician
CredentialsSales experience, industry knowledgeTechnical certifications, repair skills
Work EnvironmentOffice, client sites, trade showsRepair shops, job sites, service centers
Employer & IndustryConstruction, agriculture, mining companiesEquipment dealerships, service providers
Search & Comparison IntentSales roles, industry sales jobsTechnical repair roles, service technician jobs

The main difference is that Heavy Equipment Sales Reps focus on selling equipment and building client relationships, while Equipment Technicians specialize in repairing and maintaining machinery. Both roles require industry knowledge but serve different functions within the equipment industry.

What are the key skills and qualifications needed to thrive as a Heavy Equipment Sales Rep, and why are they important?

To thrive as a Heavy Equipment Sales Rep, you need in-depth knowledge of construction equipment, sales techniques, and a proven sales track record, often supported by a bachelor's degree or equivalent experience. Familiarity with CRM software, inventory management systems, and equipment-specific certifications (like OSHA training) is commonly expected. Outstanding interpersonal skills, negotiation abilities, and customer service orientation set top performers apart in this field. These skills are vital for building strong client relationships, effectively matching customer needs to equipment solutions, and driving consistent sales growth.
More about Heavy Equipment Sales Rep jobs
What cities are hiring for Heavy Equipment Sales Rep jobs? Cities with the most Heavy Equipment Sales Rep job openings:
What states have the most Heavy Equipment Sales Rep jobs? States with the most job openings for Heavy Equipment Sales Rep jobs include:
What job categories do people searching Heavy Equipment Sales Rep jobs look for? The top searched job categories for Heavy Equipment Sales Rep jobs are:
Heavy Equipment Sales Rep jobs near you
Infographic showing various Heavy Equipment Sales Rep job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Heavy Equipment Sales Representative

Heavy Equipment Sales Representative

Excel Equipment

Virginia Beach, VA • On-site

$120K/yr

Full-time

Medical, Dental, Retirement, PTO

Posted 18 days ago

Job description

Are you a sales professional that would benefit from excellent compensation (up to $120k or more in your first year!), a great benefits package, and career advancement opportunities? This is your chance to begin a meaningful career with one of Virginia's leading heavy equipment dealers where you will experience autonomy in your position and feel valued for your contributions.
Excel Equipment, Virginia's premier CASE construction equipment dealer, is seeking an experienced Heavy Equipment Sales Representative to join their Suffolk, VA team.
If you have sales experience, Excel Equipment wants to hear from you! Sales experience in heavy equipment is preferred.
Driven sales professionals interested in taking their career to the next level will receive comprehensive training from the industry's best!
Why Heavy Equipment Sales Representatives join the Excel Equipment team:
  • Competitive Compensation: Earn between $80,000 - $120,000/yr or more based on your experience and performance.
  • Strong benefits package - Includes multiple health plans to choose from with great coverage, dental, short and long-term disability, optional insurances, 401k with match, generous PTO, 6 paid holidays.
  • Environment - Enjoy better hours and no fluctuation in compensation and schedule that you would normally experience with a dealership. You will also have a better communication system in place to provide better service.
  • Advancement - Excel Equipment believes in promoting from within. As you learn our business and continue to grow, you can advance into higher level roles including Manager and Lead roles.
  • Stability - Excel Equipment sells and supports CASE, a leading manufacturer of construction and heavy equipment. Join an established dealer that has been in business since 1981, over 800 employees with 10 locations serving the mid-Atlantic market.
  • Family-owned - Get to know the owners of the company! See how active they are within the organization and how much they care about their employees.

Essential duties/responsibilities:
Customer Development & Relationship Management:
Proactively identify and engage new and existing customers to promote solutions.
• Build and maintain long-term relationships to secure repeat business and referrals.
• Provide consultative guidance on equipment selection based on customer needs.
Sales Execution:
Develop and execute sales strategies to meet and exceed equipment sales revenue targets.
• Prepare quotes, negotiate terms, and close deals efficiently.
• Collaborate with the operations team to ensure timely delivery and pick-up of equipment.
Market & Territory Management:
Manage an assigned sales territory to maximize sales penetration.
• Research market trends, competitor activities, and customers need to identify growth opportunities.
• Attend trade shows, industry events, and networking functions to represent Excel Equipment.
Administrative Duties:
Maintain accurate records of customer interactions, sales opportunities, and potential rental transaction opportunities in the sales management software program.
• Prepare regular sales reports and forecasts for management review.
• Ensure compliance with company policies, pricing structures, and sales agreements.
All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

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