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Heavy Equipment Sales Rep Jobs (NOW HIRING)

Brown Equipment, LLC

Heavy Equipment Sales

Green Bay, WI · On-site

$70K/yr

Identifying opportunities and delivering consultative equipment solutions * Managing the full sales ... Representing BEC with professionalism, integrity, and service excellence WHAT'S IN IT FOR YOU

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Heavy Equipment Sales Rep information

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$23K

$76.7K

$141.5K

How much do heavy equipment sales rep jobs pay per year?

As of Aug 26, 2026, the average yearly pay for heavy equipment sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What does a heavy equipment sales rep do?

A Heavy Equipment Sales Representative is responsible for selling large machinery and equipment used in industries such as construction, mining, agriculture, and forestry. They work with clients to understand their needs, recommend suitable equipment, and negotiate sales contracts. Their job also involves demonstrating equipment, providing product information, and maintaining relationships with customers. Additionally, they may assist with financing options and stay updated on the latest products and industry trends to better serve their clients.

What are the key skills and qualifications needed to thrive as a heavy equipment sales rep?

To thrive as a Heavy Equipment Sales Rep, you need in-depth knowledge of construction equipment, sales techniques, and a proven sales track record, often supported by a bachelor's degree or equivalent experience. Familiarity with CRM software, inventory management systems, and equipment-specific certifications (like OSHA training) is commonly expected. Outstanding interpersonal skills, negotiation abilities, and customer service orientation set top performers apart in this field. These skills are vital for building strong client relationships, effectively matching customer needs to equipment solutions, and driving consistent sales growth.

What are some common challenges faced by heavy equipment sales reps and how can they be addressed?

Heavy Equipment Sales Reps often face challenges such as navigating long sales cycles, staying updated on rapidly evolving equipment technology, and building trust with clients who make significant capital investments. To address these challenges, successful reps focus on developing strong relationships through consistent communication, invest in ongoing product training, and work closely with service teams to provide comprehensive solutions. Proactively understanding clients' needs and demonstrating ROI can help overcome hesitancy and close deals more effectively.

What is the difference between Heavy Equipment Sales Rep vs Equipment Technician?

AspectHeavy Equipment Sales RepEquipment Technician
CredentialsSales experience, industry knowledgeTechnical certifications, repair skills
Work EnvironmentOffice, client sites, trade showsRepair shops, job sites, service centers
Employer & IndustryConstruction, agriculture, mining companiesEquipment dealerships, service providers
Search & Comparison IntentSales roles, industry sales jobsTechnical repair roles, service technician jobs

The main difference is that Heavy Equipment Sales Reps focus on selling equipment and building client relationships, while Equipment Technicians specialize in repairing and maintaining machinery. Both roles require industry knowledge but serve different functions within the equipment industry.

How much do heavy equipment sales reps make?

Heavy equipment sales representatives typically earn a median annual salary of around $60,000 to $80,000, with experienced reps and those in high-demand regions earning over $100,000 including commissions and bonuses. Compensation often depends on sales performance, industry experience, and the complexity of the equipment sold.
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Cities with the most Heavy Equipment Sales Rep job openings:

What states have the most Heavy Equipment Sales Rep jobs?

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What job categories do people searching Heavy Equipment Sales Rep jobs look for?

The top searched job categories for Heavy Equipment Sales Rep jobs are:

Heavy Equipment Sales Rep jobs near you
Infographic showing various Heavy Equipment Sales Rep job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 3% Contract, and 1% Nights. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Equipment Sales Representative

Walter Payton Power Equipment

Lebanon, IN • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 12 days ago

Job description

Are you looking to grow your career with the largest crane and heavy equipment distributor in the Midwest and part of the largest Manitowoc and Grove dealer in the world? Walter Payton Power Equipment is the exclusive Manitowoc and Grove Dealer in IL, MI, IN and KY and also represents National, Manitex, Hiab, and Broderson Cranes.. We are offering a new and exciting opportunity for a competitive Sales Representative/Crane Specialist to cover established territory in Northern and Central Indiana. This position will be based out of our state of the art facility in Lebanon, IN. Competitive Salary + Commission! Sign- On Bonus opportunity available!
The Crane Sales Specialist will report to the Regional Manager. This individual selected for this position will be instrumental in achieving the branch business plan through profitable revenue generation.
Responsibilities will include:
• Increase sales, rentals, parts and service revenues for the branch
• Establishing new sales, rentals, parts and service accounts through cold calling and personal visits to potential customer locations and jobsites
• Offering our full range of products and services to new and current customers
• Working with all branch departments to ensure total customer satisfaction
• Educating customers about our equipment and by selling features and benefits
Qualifications:
Walter Payton Power Equipment strives to give Hall of Fame customer service performance, just as number 34 did every time he hit the field. Therefore, your willingness and ability to provide this to each customer makes you a potential first round draft choice. The qualified and ideal candidate will have 5+ years sales experience in crane and or construction equipment sales and rental business, strong planning problem-solving and negotiation skills, excellent interpersonal communication skills, and proficient computer skills in Excel, Word, and Outlook.
Knowledge of construction or related equipment is preferred; however, candidates with comparable industry experience, a strong sales acumen and record of achievement will also be considered. Experience using a CRM program like Sales Force is a plus. We desire independent candidates possessing strong teamwork and organizational skills.
Education Requirements:
High School Diploma or Equivalent required. Associates degree is preferred.
Additional Requirements:
Valid driver's license
Sales representatives receive a competitive base salary with commission. Additional benefits include a monthly vehicle allowance with mileage reimbursement and monthly mobile phone allowance. Walter Payton Power Equipment also offers an excellent benefits package including health, dental, vision, and 401K.
Walter Payton Power Equipment is an equal opportunity employer. All employment-related decisions, including but not limited to hiring, compensation, promotion, discipline (including termination), evaluation, training and development opportunities, etc., are made without discrimination on the basis of race, color, sex, sexual orientation, gender-related identity, pregnancy, national origin, ancestry, religion, age, military status, protected disability, citizenship, genetic information or any other category protected by applicable law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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