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Health Insurance Broker Jobs in Rochester, NY (NOW HIRING)

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All JobsHealth Insurance Broker JobsHealth Insurance Broker Jobs in Rochester, NY

Health Insurance Broker information

See Rochester, NY salary details

$38.5K

$86.1K

$117.4K

How much do health insurance broker jobs pay per year?

As of Aug 28, 2026, the average yearly pay for health insurance broker in Rochester, NY is $86,083.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $98,700.00 per year, depending on experience, location, and employer.

What does a health insurance broker do?

A health insurance broker is a licensed professional who helps individuals, families, and businesses find and purchase health insurance plans that best meet their needs and budgets. Brokers compare various policies from multiple insurance companies, explain coverage options, and assist clients with the application process. They also provide ongoing support, helping clients with renewals, claims, and any issues that arise during the policy period. Brokers are typically compensated by insurance companies, not by the clients they assist.

What are the key skills and qualifications needed to thrive as a health insurance broker?

To thrive as a Health Insurance Broker, you need a thorough understanding of insurance products, sales strategies, and regulatory compliance, typically supported by state licensure. Familiarity with customer relationship management (CRM) software, quoting tools, and insurance marketplace platforms is essential. Strong interpersonal skills, active listening, and the ability to explain complex policies clearly help brokers build trust and close sales. These skills and qualities are critical for matching clients to appropriate plans, ensuring legal compliance, and sustaining long-term client relationships.

What are some common challenges faced by health insurance brokers when assisting clients with plan selection?

Health Insurance Brokers often encounter challenges such as navigating the complexity of various insurance plans, staying updated with frequently changing regulations, and ensuring clients fully understand their coverage options. Balancing the diverse needs and budgets of clients while providing unbiased recommendations can be demanding. Additionally, brokers must handle administrative tasks, such as managing enrollments and resolving claim issues, all while maintaining strong relationships with both clients and insurance carriers.

What is the difference between Health Insurance Broker vs Health Insurance Agent?

AspectHealth Insurance BrokerHealth Insurance Agent
CredentialsMay require licensing and certifications; often independentLicensed to sell specific insurance products; typically affiliated with one company
Work EnvironmentIndependent or affiliated with brokerage firms; consults with clientsWorks for insurance companies or agencies; sells policies directly
Employer & Industry UsageUsed across multiple insurers; serves clients' best interestsEmployed by specific insurance companies; promotes their products
Search & Comparison IntentPeople compare brokers for independent advicePeople compare agents based on specific insurance options

In summary, health insurance brokers typically operate independently or with multiple insurers, offering broader options and personalized advice. Health insurance agents usually work for a single insurer, focusing on selling that company's policies. Both roles require licensing but differ in independence and employer structure.

Is health insurance brokering a good career?

Health insurance brokering is a viable career that involves helping clients select suitable insurance plans and requires strong sales, communication, and knowledge of insurance products. Success often depends on building a client base, obtaining necessary licenses, and staying updated on industry regulations and policies.

What are popular job titles related to Health Insurance Broker jobs in Rochester, NY?

For Health Insurance Broker jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Health Insurance Broker jobs in Rochester, NY look for?

The top searched job categories for Health Insurance Broker jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Health Insurance Broker jobs?

Cities near Rochester, NY with the most Health Insurance Broker job openings:

Health Insurance Broker jobs near you
Infographic showing various Health Insurance Broker job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 19% Part Time, and 8% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $86,083 per year, or $41.4 per hour.

Medicare & Individual Health Consultant

Batavia, NY • On-site

LAWLEY AGENCY, LLC
See more jobs at LAWLEY AGENCY, LLCexternal

$84K - $141K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 days ago

Job description

  • Prospects, solicits, quotes and consults for new business that advises individuals (under 65 and over 65) with health insurance options including Medicare advising and NYS exchange
  • Presentations and educational seminars to C-suite/decision makers/employers and employees in need of Medicare advising services
  • Cross sell within Lawley current client base to enhance book of business and participate in team sales or cross sell opportunities
  • Prepare and execute a business and production plan
  • Completes all required applications and documentation; obtains signed application
  • The professional persona required of the successful candidate includes but is not limited to; the facilitation of, or delivery of presentations to C-Suite level clients, positive internal and external business interactions and the overall ability to manage productive relationships within this collaborative position

Other functions of the job:

  • Expand and grow in your role when supporting miscellaneous duties as requested

Skills / traits that we value for this role:

  • License to sell and service Medicare products
  • Eligibility to be certified and to maintain certification in New York State, as well as other states as required
  • Open to continuing education, Associate degree or higher preferred
  • Positive attitude, even in a fast-paced environment
  • Ability to make customers and coworkers feel important and valued
  • Ability to effectively multi-task, work quickly and efficiently
  • Precise verbal and written communication skills, even under time constraints

A bit about Lawley! 

  • We are not a call center environment
  • We achieve success by building genuine relationships together, with our teams and clients 
  • We are a family owned insurance broker (70+ years!)
  • We are deeply committed to the communities we serve and love to get involved
  • We work hard and play hard!!! 

Why Lawley?  

  • Competitive salary and referral bonuses!
  • Expansive Benefits (Medical, Dental, Vision—and SO many more) 
  • Unsupervised PTO AND a generous holiday schedule – available 1st day!
  • Company 401K contribution received starting Day 1 (for participants 21+ years old) 
  • Educational support, career development, and growth opportunities
  • Job Security (we’ve never had a lay-off, even during the pandemic)
  • Flexibility, including hybrid schedules! Business hours 8am-4:30pm with networking/events after hours as needed. 
  • Comfortable, family-oriented culture, with an emphasis on work life balance
  • Unlimited Volunteer Time Off opportunities (so you can assist in serving our communities)
  • Fulfilling opportunities that align with your career path and our business needs

Compensation for our production/sales positions are based on commissions. In some hiring situations, we may choose to invest and offer an interim base salary based upon an applicant’s experiences, background, and potential book of business. If applicable, a reasonable estimate of the current base salary range is $84,613.20 to $141,022.00 PLUS commissions.

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