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Google Analytics Jobs (NOW HIRING)

Exaways Corporation

Reporting and Analytics

Newark, NJ · On-site

Data Visualization using Word, Excel and PowerPoint. o Hands on experience in working with Tableau, integration between Adobe / Google analytics with Tableau o Provide effective insights o Monthly ...

My3Tech Inc

Web Analytics Technical Lead

Boston, MA · Hybrid

Technical Skills - 4 - Expertise in (site core, HTML, JavaScript, Angular etc.) Expertise in web analytics (Google analytics, GTM etc.) Expertise in compliance (cookies, user tracking, GDPR) Domain ...

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How much do google analytics jobs pay per year?

As of Jun 4, 2026, the average yearly pay for google analytics in the United States is $114,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,500.00 and $134,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Google Analytics Specialist, and why are they important?

To thrive as a Google Analytics Specialist, you need a solid understanding of web analytics, data interpretation, and digital marketing fundamentals, often supported by a relevant degree or Google Analytics certification. Familiarity with analytics platforms such as Google Analytics 4, Google Tag Manager, and data visualization tools like Google Data Studio is crucial. Strong analytical thinking, attention to detail, and effective communication help translate data insights into actionable business recommendations. These skills are essential for driving data-informed decisions, optimizing marketing strategies, and demonstrating ROI to stakeholders.

What are some common challenges faced by Google Analytics specialists when working with clients or stakeholders?

Google Analytics specialists often encounter challenges such as ensuring accurate data tracking across multiple platforms, explaining technical metrics to non-technical stakeholders, and aligning analytics insights with business objectives. Additionally, data privacy regulations and frequent updates to the analytics platform can require continuous learning and adaptation. Effective communication and collaboration with marketing, product, and development teams are essential to address these challenges and deliver actionable insights.

What are Google Analytics professionals?

Google Analytics professionals are experts who use the Google Analytics platform to collect, analyze, and interpret website and app data. They help businesses understand user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions to improve digital performance. Their responsibilities often include setting up tracking codes, creating reports, and providing actionable insights based on the data collected. These professionals may work in-house, as consultants, or as part of a marketing or analytics team.

Will AI replace a data analyst?

AI can automate routine data analysis tasks, but the role of a data analyst involves interpreting complex data, providing insights, and making strategic decisions that require human judgment. Data analysts will increasingly use AI tools to enhance their work, but their expertise remains essential for understanding context and communicating findings effectively.

What is the difference between Google Analytics vs Data Analyst?

AspectGoogle AnalyticsData Analyst
Required CredentialsBasic knowledge of analytics tools, certifications optionalBachelor's degree in statistics, data science, or related field; certifications preferred
Work EnvironmentDigital marketing, website analysis, online platformsVarious industries including finance, healthcare, marketing; often in office or remote
Employer & Industry UsageUsed by marketing teams, web developers, digital agenciesUsed across industries for data interpretation, reporting, and decision-making

Google Analytics primarily focuses on website traffic and user behavior analysis, often used by marketing teams. Data Analysts have a broader scope, interpreting data from multiple sources to inform strategic decisions across various industries. While Google Analytics is a tool, Data Analysts utilize a range of tools and techniques, making their roles complementary but distinct.

More about Google Analytics jobs
What cities are hiring for Google Analytics jobs? Cities with the most Google Analytics job openings:
What are the most commonly searched types of Google Analytics jobs? The most popular types of Google Analytics jobs are:
What states have the most Google Analytics jobs? States with the most job openings for Google Analytics jobs include:
Google Analytics jobs near you
Manager, Marketing and Media Analytics

Manager, Marketing and Media Analytics

Tiffany & Co

New York, NY • On-site

$122K - $150K/yr

Full-time

Posted 11 days ago

Tiffany & Co. rating

7.2

Company rating: 7.2 out of 10

Based on 41 frontline employees who took The Breakroom Quiz

11th of 28 rated jewelry retailers

Job description

Job Description
We are seeking a highly analytical and data-driven 'Manager, Marketing and Media Analytics' to optimize our marketing effectiveness and campaign performance. This role involves collecting, analyzing, and interpreting marketing and media data to provide actionable insights and drive strategic decision-making. The ideal candidate will blend technical expertise, business acumen, and strong communication skills to translate complex data into clear recommendations. This position reports to the VP of Global Media and is responsible for managing the development, maintenance, analysis, and budgets across all regions, utilizing data visualization and storytelling. The role will also be responsible for maintaining media dashboards leveraged for Senior Leadership team.
  • Data Management and Modeling:
    • Liaise with multifunctional teams (Tiffany, LVMH) to identify sophisticated modeling opportunities (e.g., attribution, lifetime value, predictive analytics, MMM, segmentation).
    • Collect and integrate data from various platforms (e.g., Total marketing tracker, Google Analytics, social media, ad platforms, CRM, email, website analytics, internal/external dashboards).
    • Maintain data accuracy, consistency, and integrity.
    • Develop and maintain data dashboards and reports for marketing and media campaign KPIs.
  • Performance Analysis and Insight Generation:
    • Analyze marketing and media campaign performance, identifying trends and anomalies.
    • Conduct in-depth analysis of audience behavior, campaign effectiveness, and conversion funnels.
    • Evaluate the ROI of marketing channels and initiatives.
    • Analyze total marketing and media spend by market, by collection to ensure sufficiency and appropriate support of collections globally
    • Translate complex data into clear, actionable insights and strategic recommendations.
    • Ensure regional and global marketing teams deliver actionable, high-quality insights for strategic decisions and ROI optimization.
  • Strategic Development and Optimization:
    • Develop and implement the overall marketing and media analytics strategy aligned with business objectives.
    • Collaborate with marketing managers to define measurable campaign goals.
    • Identify optimization opportunities across all marketing and media channels.
    • Contribute to marketing strategies based on data-driven insights.
    • Stay updated on industry trends, best practices, and emerging technologies in marketing analytics.
  • Stakeholder Collaboration, Communication, and Tooling:
    • Act as a key contributor to marketing leadership, product teams, and executive management.
    • Communicate complex analytical findings and strategic recommendations to non-technical stakeholders, influencing decision-making.
    • Collaborate with IT and data engineering to ensure robust data infrastructure.
    • Prepare regular and ad-hoc reports and presentations outlining performance, insights, and recommendations.
    • Present findings to various audiences, including marketing leadership, product teams, and sales.
    • Proficiency in marketing analytics platforms (e.g., Google Analytics), data visualization tools (e.g., Power BI, Google Data Studio), and familiarity with ad platform analytics (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).

Qualifications:
  • Bachelor's degree in a quantitative field (e.g., Marketing, Business, Statistics, Economics, Computer Science) with 8+ years of experience in marketing or media analytics.
  • Proven expertise in data analysis, interpretation, and reporting, coupled with a strong understanding of digital marketing channels, advertising platforms, and performance metrics.
  • Excellent analytical, problem-solving, and detail-oriented skills.
  • Proficiency in Microsoft Excel (advanced functions, pivot tables) and experience with marketing analytics platforms (e.g., Google Analytics), data visualization tools (e.g., Power BI, Google Data Studio), and ad platform analytics (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
  • Strong communication and presentation skills, with the ability to articulate complex data insights to non-technical audiences.
  • Ability to work independently and collaboratively in a fast-paced environment, with preferred experience in luxury brands, digital/social/emerging technologies, managing media budgets, and global environments.

The hiring range for this position ranges from $122,485 - $150,000. The rate of pay offered will be dependent upon candidates' relevant skills and experience.

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