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Google Analytics Jobs in Massachusetts (NOW HIRING)

ARTHREX

Marketing Data Analyst II

Boston, MA · On-site

$68K - $125K/yr

Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement. Extract data from Google Analytics to provide insights on website ...

Arthrex

Marketing Data Analyst II

Boston, MA · On-site +1

$68K - $125K/yr

Essential Duties and Responsibilities: • Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates. • Utilize Google Analytics to monitor and analyze the ...

OPEN ITERATION

Report 1. Mailchimp report \- account already integrated Report 2. Google Analytics report \- account already integrated Both will need to convert to monthly reports. Budget : $120 Posted On

Jobtailor

Senior Manager, Marketing Analytics

Boston, MA · On-site

$140 - $190/hr

Drive analysis and insights on site performance, champion the usage of Google Analytics alongside internal site data. * Conduct deep dives and analyses into performance of marketing campaigns and ...

MCPHS University

Digital Marketing Analyst

Boston, MA · On-site

Strong proficiency with GA4 (Google Analytics 4) and Google Tag Manager for campaign measurement, tracking, and performance analysis. * Excellent collaboration, communication, presentation, and ...

Conch Technologies Inc

Senior Business Analyst

Boston, MA · On-site

$100K - $129K/yr

Experience with Adobe Analytics, Google Analytics, and Google Tag Manager * Strong knowledge of Web Services and APIs * Familiarity with SQL, XML, HTML, XSLT, JSON * Experience using Postman, REST ...

INTERNATIONAL HIGHLIGHT LLC

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Monitor website performance using tools such as Google Analytics and SEMrush. * Optimize website content for search engines and user experience. * Collaborate with content creators and marketing ...

INTERNATIONAL HIGHLIGHT LLC

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Monitor website performance using tools such as Google Analytics and SEMrush. * Optimize website content for search engines and user experience. * Collaborate with content creators and marketing ...

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All JobsGoogle Analytics JobsGoogle Analytics Jobs in Massachusetts

Google Analytics information

See Massachusetts salary details

$42.6K

$124.9K

$163.8K

How much do google analytics jobs pay per year?

As of Aug 22, 2026, the average yearly pay for google analytics in Massachusetts is $124,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,800.00 and $146,900.00 per year, depending on experience, location, and employer.

What is a Google Analytics professional?

Google Analytics professionals are experts who use the Google Analytics platform to collect, analyze, and interpret website and app data. They help businesses understand user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions to improve digital performance. Their responsibilities often include setting up tracking codes, creating reports, and providing actionable insights based on the data collected. These professionals may work in-house, as consultants, or as part of a marketing or analytics team.

What are the key skills and qualifications needed to thrive as a Google Analytics specialist?

To thrive as a Google Analytics Specialist, you need a solid understanding of web analytics, data interpretation, and digital marketing fundamentals, often supported by a relevant degree or Google Analytics certification. Familiarity with analytics platforms such as Google Analytics 4, Google Tag Manager, and data visualization tools like Google Data Studio is crucial. Strong analytical thinking, attention to detail, and effective communication help translate data insights into actionable business recommendations. These skills are essential for driving data-informed decisions, optimizing marketing strategies, and demonstrating ROI to stakeholders.

What are some common challenges faced by Google Analytics specialists when working with clients or stakeholders?

Google Analytics specialists often encounter challenges such as ensuring accurate data tracking across multiple platforms, explaining technical metrics to non-technical stakeholders, and aligning analytics insights with business objectives. Additionally, data privacy regulations and frequent updates to the analytics platform can require continuous learning and adaptation. Effective communication and collaboration with marketing, product, and development teams are essential to address these challenges and deliver actionable insights.

What is the difference between Google Analytics vs Data Analyst?

AspectGoogle AnalyticsData Analyst
Required CredentialsBasic knowledge of analytics tools, certifications optionalBachelor's degree in statistics, data science, or related field; certifications preferred
Work EnvironmentDigital marketing, website analysis, online platformsVarious industries including finance, healthcare, marketing; often in office or remote
Employer & Industry UsageUsed by marketing teams, web developers, digital agenciesUsed across industries for data interpretation, reporting, and decision-making

Google Analytics primarily focuses on website traffic and user behavior analysis, often used by marketing teams. Data Analysts have a broader scope, interpreting data from multiple sources to inform strategic decisions across various industries. While Google Analytics is a tool, Data Analysts utilize a range of tools and techniques, making their roles complementary but distinct.

How do I get into Google Analytics?

To pursue a role related to Google Analytics, you should gain experience with digital analytics tools, learn how to interpret website data, and consider obtaining certifications such as the Google Analytics Individual Qualification (GAIQ). Familiarity with data analysis, marketing metrics, and web tracking is essential for this position.

Is Google Analytics a good career?

A career involving Google Analytics focuses on analyzing website data to improve digital marketing strategies. It requires skills in data interpretation, familiarity with the Google Analytics platform, and often benefits from certifications. This field offers opportunities in marketing, data analysis, and digital strategy roles.

What jobs can you get with Google Analytics?

Jobs that require Google Analytics skills include digital marketing analyst, data analyst, SEO specialist, and web analyst. These roles involve analyzing website traffic, user behavior, and marketing campaign performance, often requiring proficiency with Google Analytics and related tools.

What are the most commonly searched types of Google Analytics jobs in Massachusetts?

The most popular types of Google Analytics jobs in Massachusetts are:

What are popular job titles related to Google Analytics jobs in Massachusetts?

For Google Analytics jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Google Analytics jobs in Massachusetts look for?

The top searched job categories for Google Analytics jobs in Massachusetts are:

Google Analytics jobs near you
Infographic showing various Google Analytics job openings in Massachusetts as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $124,851 per year, or $60 per hour.

Performance Marketing Analyst

Watershed Informatics

Cambridge, MA • On-site

Full-time

Re-posted 4 hours ago

Job description

About Watershed 

Our vision is to become the leading biocomputing platform. The future of biology is in big data analysis, and we are on a mission to accelerate digital drug discovery with the Watershed Bio platform. Watershed enables scientists to conduct all essential analysis - from lab data to plot - with a single software platform. 

We have attracted some of the best bioinformatics, engineering, and commercial talent, and we are growing! Join a team that's intellectually curious with a bias for action. Headquartered in Cambridge, Massachusetts, we are a team of people committed to empowering scientists to change lives - aiming to bring transformational change to a $40 billion industry.

About the Role

Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform. You will assess & combine data from Watershed's digital channels (including: website visitor behavior, gated content downloads, and PPC advertising metrics). You will understand how this data translates to our sales pipeline, analyze how we can optimize marketing spend to drive business growth, and advise & empower leadership to make data-driven decisions.

The right person will have a strong background in building reports and analyzing digital marketing activity across many fields. You should be a stickler for accountability and accuracy - and pride yourself on delivering actionable insights.

Responsibilities 

  • Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources. 
  • Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership.
  • Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
  • Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.

Required Qualifications 

  • Bachelor's Degree, preferably in Marketing, Business, Economics, or Data Science
  • 3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
  • Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
  • A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously.
  • Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.
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