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Google Analytics Jobs in Massachusetts (NOW HIRING)

Grand Circle LLC

Director of Analytics

Boston, MA · On-site

$140K - $160K/yr

Hands-on expertise across web and digital analytics - data layer, tag management, Adobe Data Collection, Adobe Analytics, and Google Analytics - with a strong grasp of attribution modeling. * Strong ...

New

ARTHREX

Marketing Data Analyst II

Boston, MA · On-site

$68K - $125K/yr

Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement. Extract data from Google Analytics to provide insights on website ...

OPEN ITERATION

Report 1. Mailchimp report \- account already integrated Report 2. Google Analytics report \- account already integrated Both will need to convert to monthly reports. Budget : $120 Posted On

Jobtailor

Senior Manager, Marketing Analytics

Boston, MA · On-site

$140 - $190/hr

Drive analysis and insights on site performance, champion the usage of Google Analytics alongside internal site data. * Conduct deep dives and analyses into performance of marketing campaigns and ...

MCPHS University

Digital Marketing Analyst

Boston, MA · On-site

Strong proficiency with GA4 (Google Analytics 4) and Google Tag Manager for campaign measurement, tracking, and performance analysis. * Excellent collaboration, communication, presentation, and ...

Conch Technologies Inc

Senior Business Analyst

Boston, MA · On-site

$100K - $129K/yr

Experience with Adobe Analytics, Google Analytics, and Google Tag Manager * Strong knowledge of Web Services and APIs * Familiarity with SQL, XML, HTML, XSLT, JSON * Experience using Postman, REST ...

INTERNATIONAL HIGHLIGHT LLC

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Monitor website performance using tools such as Google Analytics and SEMrush. * Optimize website content for search engines and user experience. * Collaborate with content creators and marketing ...

INTERNATIONAL HIGHLIGHT LLC

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Monitor website performance using tools such as Google Analytics and SEMrush. * Optimize website content for search engines and user experience. * Collaborate with content creators and marketing ...

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Google Analytics information

See Massachusetts salary details

$42.6K

$124.9K

$163.8K

How much do google analytics jobs pay per year?

As of Aug 23, 2026, the average yearly pay for google analytics in Massachusetts is $124,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,800.00 and $146,900.00 per year, depending on experience, location, and employer.

What is a Google Analytics professional?

Google Analytics professionals are experts who use the Google Analytics platform to collect, analyze, and interpret website and app data. They help businesses understand user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions to improve digital performance. Their responsibilities often include setting up tracking codes, creating reports, and providing actionable insights based on the data collected. These professionals may work in-house, as consultants, or as part of a marketing or analytics team.

What are the key skills and qualifications needed to thrive as a Google Analytics specialist?

To thrive as a Google Analytics Specialist, you need a solid understanding of web analytics, data interpretation, and digital marketing fundamentals, often supported by a relevant degree or Google Analytics certification. Familiarity with analytics platforms such as Google Analytics 4, Google Tag Manager, and data visualization tools like Google Data Studio is crucial. Strong analytical thinking, attention to detail, and effective communication help translate data insights into actionable business recommendations. These skills are essential for driving data-informed decisions, optimizing marketing strategies, and demonstrating ROI to stakeholders.

What are some common challenges faced by Google Analytics specialists when working with clients or stakeholders?

Google Analytics specialists often encounter challenges such as ensuring accurate data tracking across multiple platforms, explaining technical metrics to non-technical stakeholders, and aligning analytics insights with business objectives. Additionally, data privacy regulations and frequent updates to the analytics platform can require continuous learning and adaptation. Effective communication and collaboration with marketing, product, and development teams are essential to address these challenges and deliver actionable insights.

What is the difference between Google Analytics vs Data Analyst?

AspectGoogle AnalyticsData Analyst
Required CredentialsBasic knowledge of analytics tools, certifications optionalBachelor's degree in statistics, data science, or related field; certifications preferred
Work EnvironmentDigital marketing, website analysis, online platformsVarious industries including finance, healthcare, marketing; often in office or remote
Employer & Industry UsageUsed by marketing teams, web developers, digital agenciesUsed across industries for data interpretation, reporting, and decision-making

Google Analytics primarily focuses on website traffic and user behavior analysis, often used by marketing teams. Data Analysts have a broader scope, interpreting data from multiple sources to inform strategic decisions across various industries. While Google Analytics is a tool, Data Analysts utilize a range of tools and techniques, making their roles complementary but distinct.

How do I get into Google Analytics?

To pursue a role related to Google Analytics, you should gain experience with digital analytics tools, learn how to interpret website data, and consider obtaining certifications such as the Google Analytics Individual Qualification (GAIQ). Familiarity with data analysis, marketing metrics, and web tracking is essential for this position.

Is Google Analytics a good career?

A career involving Google Analytics focuses on analyzing website data to improve digital marketing strategies. It requires skills in data interpretation, familiarity with the Google Analytics platform, and often benefits from certifications. This field offers opportunities in marketing, data analysis, and digital strategy roles.

What jobs can you get with Google Analytics?

Jobs that require Google Analytics skills include digital marketing analyst, data analyst, SEO specialist, and web analyst. These roles involve analyzing website traffic, user behavior, and marketing campaign performance, often requiring proficiency with Google Analytics and related tools.

What are the most commonly searched types of Google Analytics jobs in Massachusetts?

The most popular types of Google Analytics jobs in Massachusetts are:

What are popular job titles related to Google Analytics jobs in Massachusetts?

For Google Analytics jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Google Analytics jobs in Massachusetts look for?

The top searched job categories for Google Analytics jobs in Massachusetts are:

Google Analytics jobs near you
Infographic showing various Google Analytics job openings in Massachusetts as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $124,851 per year, or $60 per hour.

Director of Analytics

Grand Circle LLC

Boston, MA • On-site

$140K - $160K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New

Job description

Director of Analytics
Reporting to: SVP, Strategic Analytics
Department: Strategic Analytics
Location: Boston, MA (Hybrid)
Position Summary
Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston MA, and with more than 35 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel and Grand Circle Travel.
We're looking for a Director of Analytics to lead how we understand, measure, and act on customer, digital, and operational data across our brands. Reporting to the SVP, Digital Analytics, you will lead a team of analysts and our Data Collection Product Manager, shaping strategy and turning data into insight that influences decisions across marketing, product, digital experience, and the Traveler Relations Center. This role sits at the intersection of advanced analytics, customer intelligence, and business strategy, and is focused on insight and impact rather than reporting production.
Key Responsibilities
  • Lead the analytics function - setting the vision, roadmap, and standards for how the organization uses data to answer its most important questions.
  • Analyze customer, web, marketing, and operational data to identify actionable insights and opportunities across the traveler journey.
  • Analyze performance and provide insights using dashboards and reporting that track customer journeys, marketing effectiveness, and Traveler Relations Center KPIs.
  • Co-own the strategy and governance for web and digital analytics with our Adobe Analytics Product Manager - including the data layer, tag management, and event collection across Adobe Data Collection, Adobe Analytics, and Google Analytics - ensuring accurate, trusted measurement.
  • Develop and enhance our marketing attribution strategy, defining marketing channels, rules, and methodology to give the business consistent visibility into channel contribution and ROI.
  • Tell data-driven stories that convince and influence leaders using clear insights and recommendations.
  • Partner with brand, marketing, product, and TRC teams to translate analytical findings into measurable business impact.
  • Lead, coach, and develop a team of analysts and analytics product managers, building bench strength and championing analytical best practices.
  • Champion data democracy and self-service so business users can access the insights they need on demand and analysts can focus on higher-value analysis.

Qualifications
Required Experience
  • 8+ years in analytics, digital/web analytics, or customer intelligence, with at least 3 years leading and developing teams.
  • Proven ability to lead an analytics function and communicate results and recommendations to senior leadership.
  • Hands-on expertise across web and digital analytics - data layer, tag management, Adobe Data Collection, Adobe Analytics, and Google Analytics - with a strong grasp of attribution modeling.
  • Strong statistical foundation with experience in regression, classification, clustering, and time series analysis.
  • Advanced SQL proficiency (complex queries, window functions, and optimization); proficiency in Python or R for analysis and modeling.
  • Experience using BI and visualization tools (Tableau, Power BI, Looker, or similar) to analyze data and surface insights.
  • Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a quantitative field.

Technical Skills
  • Experience working with cloud data warehouses and large-scale datasets (Snowflake, Oracle, or similar).
  • Understanding of the data layer, tag management, and event-collection concepts and how they feed downstream analytics.
  • Familiarity with data pipeline and ETL concepts, partnering with data engineering to ensure data quality and accessibility.
  • Knowledge of data governance, documentation, and security best practices.
  • Familiarity with cloud computing platforms and services.
  • Experience with customer data platforms or marketing automation.

Nice to Have
  • Knowledge of machine learning frameworks (scikit-learn, XGBoost, TensorFlow).
  • A/B testing and experimental design expertise.
  • Familiarity with causal inference methodologies and experimentation techniques.
  • Prior experience in travel or hospitality industry.

Total Rewards
The base salary range for this role is $140,000 - $160,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:
  • Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
  • Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day - and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
  • Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
  • Your future, secured: 401(k) with company match, life insurance, and disability coverage
  • Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
  • Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

To learn more, please visit our websites at www.gct.com, www.oattravel.com and www.grandcirclefoundation.org.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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