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Google Analytics Jobs in Massachusetts (NOW HIRING)

Marketing Data Analyst II

Boston, MA · On-site

$94K - $116K/yr

Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement. Extract data from Google Analytics to provide insights on website ...

Marketing Data Analyst II

Boston, MA · On-site

$94K - $116K/yr

Essential Duties and Responsibilities: • Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates. • Utilize Google Analytics to monitor and analyze the ...

Report 1. Mailchimp report \- account already integrated Report 2. Google Analytics report \- account already integrated Both will need to convert to monthly reports. Budget : $120 Posted On

Drive analysis and insights on site performance, champion the usage of Google Analytics alongside internal site data. * Conduct deep dives and analyses into performance of marketing campaigns and ...

Strong proficiency with GA4 (Google Analytics 4) and Google Tag Manager for campaign measurement, tracking, and performance analysis. * Excellent collaboration, communication, presentation, and ...

Senior Business Analyst

Boston, MA · On-site

$100K - $129K/yr

Experience with Adobe Analytics, Google Analytics, and Google Tag Manager * Strong knowledge of Web Services and APIs * Familiarity with SQL, XML, HTML, XSLT, JSON * Experience using Postman, REST ...

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Monitor website performance using tools such as Google Analytics and SEMrush. * Optimize website content for search engines and user experience. * Collaborate with content creators and marketing ...

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Monitor website performance using tools such as Google Analytics and SEMrush. * Optimize website content for search engines and user experience. * Collaborate with content creators and marketing ...

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Monitor website performance using tools such as Google Analytics and SEMrush. * Optimize website content for search engines and user experience. * Collaborate with content creators and marketing ...

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Showing results 1-20

Google Analytics information

See Massachusetts salary details

$42.6K

$124.9K

$163.8K

How much do google analytics jobs pay per year?

As of Aug 14, 2026, the average yearly pay for google analytics in Massachusetts is $124,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,800.00 and $146,900.00 per year, depending on experience, location, and employer.

What jobs can you get with Google Analytics?

Jobs that require Google Analytics skills include digital marketing analyst, data analyst, SEO specialist, and web analyst. These roles involve analyzing website traffic, generating reports, and optimizing online performance using Google Analytics tools and data interpretation skills.

What is a Google Analytics professional?

Google Analytics professionals are experts who use the Google Analytics platform to collect, analyze, and interpret website and app data. They help businesses understand user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions to improve digital performance. Their responsibilities often include setting up tracking codes, creating reports, and providing actionable insights based on the data collected. These professionals may work in-house, as consultants, or as part of a marketing or analytics team.

How do I get into Google Analytics?

To pursue a role involving Google Analytics, you should gain experience with digital analytics tools, understand website data tracking, and become familiar with Google Analytics platform features. Earning certifications like the Google Analytics Individual Qualification (GAIQ) can improve your qualifications and demonstrate your skills to employers.

What are some common challenges faced by Google Analytics specialists when working with clients or stakeholders?

Google Analytics specialists often encounter challenges such as ensuring accurate data tracking across multiple platforms, explaining technical metrics to non-technical stakeholders, and aligning analytics insights with business objectives. Additionally, data privacy regulations and frequent updates to the analytics platform can require continuous learning and adaptation. Effective communication and collaboration with marketing, product, and development teams are essential to address these challenges and deliver actionable insights.

What is the difference between Google Analytics vs Data Analyst?

AspectGoogle AnalyticsData Analyst
Required CredentialsBasic knowledge of analytics tools, certifications optionalBachelor's degree in statistics, data science, or related field; certifications preferred
Work EnvironmentDigital marketing, website analysis, online platformsVarious industries including finance, healthcare, marketing; often in office or remote
Employer & Industry UsageUsed by marketing teams, web developers, digital agenciesUsed across industries for data interpretation, reporting, and decision-making

Google Analytics primarily focuses on website traffic and user behavior analysis, often used by marketing teams. Data Analysts have a broader scope, interpreting data from multiple sources to inform strategic decisions across various industries. While Google Analytics is a tool, Data Analysts utilize a range of tools and techniques, making their roles complementary but distinct.

What are the key skills and qualifications needed to thrive as a Google Analytics specialist?

To thrive as a Google Analytics Specialist, you need a solid understanding of web analytics, data interpretation, and digital marketing fundamentals, often supported by a relevant degree or Google Analytics certification. Familiarity with analytics platforms such as Google Analytics 4, Google Tag Manager, and data visualization tools like Google Data Studio is crucial. Strong analytical thinking, attention to detail, and effective communication help translate data insights into actionable business recommendations. These skills are essential for driving data-informed decisions, optimizing marketing strategies, and demonstrating ROI to stakeholders.

Is Google Analytics a good career?

A career involving Google Analytics is valuable for professionals in digital marketing, data analysis, and web analytics, as it is a widely used tool for tracking website performance. Success in this field often requires knowledge of data interpretation, SEO, and certifications like Google Analytics Individual Qualification (GAIQ). It offers opportunities in various industries with a typical work environment involving analytical and technical skills.

What are the most commonly searched types of Google Analytics jobs in Massachusetts?

The most popular types of Google Analytics jobs in Massachusetts are:

Infographic showing various Google Analytics job openings in Massachusetts as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $124,851 per year, or $60 per hour.

Marketing Data Analyst II

ARTHREX

Boston, MA • On-site

$94K - $116K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 26 days ago


Arthrex rating

8.0

Company rating: 8.0 out of 10

Based on 76 frontline employees who took The Breakroom Quiz

136th of 539 rated manufacturers


Job description

Requisition ID:                       66588                          Title: Marketing Data Analyst II

At Arthrex, we are dedicated to helping surgeons treat their patients better through innovative orthopedic medical devices, surgical technologies, and medical education. Headquartered in beautiful Naples, Florida, Arthrex is a global leader in orthopedics and a company driven by innovation, excellence, and a passion for improving patient outcomes.

We are seeking a highly analytical, detail-oriented Marketing Data Analyst to join our dynamic Marketing team. This role is ideal for someone who thrives on transforming data into actionable insights, enjoys solving complex business challenges, and wants to make a meaningful impact in a fast-paced, collaborative environment. If you're passionate about data, storytelling through analytics, and helping drive strategic marketing decisions for a world-class organization, we'd love to hear from you.

Join a company known for its exceptional culture, industry-leading innovation, and commitment to employee growth and development.

Main Objective: 
The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools. The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners. 
Essential Duties and Responsibilities:

   Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
   Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
   Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
   Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
   Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
   Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
   Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
   Identify and recommend process improvements based on operational analytics findings.
   Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).

   Share regular reports with key stakeholders, translating complex data into actionable insights.
   Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
   Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
   Continuously expand skillset in data analysis, statistical modeling, and data visualization.
   Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
   Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
   Occasional travel for training, meetings, or trade shows may be required

Problem Solving:

Develop solutions to a variety of complex problems.  
Use innovative solutions to solve problems and modify solutions when competing policies are present.

Discretion/Latitude:

Work under very general supervision. Work is reviewed for soundness of judgment and overall adequacy and accuracy

Education/Experience:

Bachelor's degree required
2 + years of relevant work experience required  
Intermediate to advanced level of experience with Google Analytics, Tag Manager required
Intermediate to advanced level of experience with SQL required
Intermediate level of experience using Front-End Data Visualization & Analytical Tools is a must 

Additional Skills:

Experience working in projects where multiple functions/technical experts work in a matrix structure

Arthrex Benefits

  • Medical, Dental and Vision Insurance
  • Company-Provided Life Insurance
  • Voluntary Life Insurance
  • Flexible Spending Account (FSA)
  • Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
  • Matching 401(k) Retirement Plan
  • Annual Bonus
  • Wellness Incentive Program
  • Free Onsite Medical Clinics
  • Free Onsite Lunch
  • Tuition Reimbursement Program
  • Trip of a Lifetime
  • Paid Parental Leave
  • Paid Time Off
  • Volunteer PTO
  • Employee Assistance Provider (EAP)

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected by law.


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