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Google Analytics Jobs in Philadelphia, PA (NOW HIRING)

DMW

Digital Media Specialist (Remote)

Chesterbrook, PA · Remote

Set up, configure, and maintain reporting through Google Analytics (GA), including conversion tracking, pageview analysis, and event-level tracking * Scope and lead implementation of third-party ...

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Google Analytics information

See Philadelphia, PA salary details

$39.4K

$115.4K

$151.4K

How much do google analytics jobs pay per year?

As of Sep 7, 2026, the average yearly pay for google analytics in Philadelphia, PA is $115,359.00, according to ZipRecruiter salary data. Most workers in this role earn between $101,400.00 and $135,700.00 per year, depending on experience, location, and employer.

What is a Google Analytics professional?

Google Analytics professionals are experts who use the Google Analytics platform to collect, analyze, and interpret website and app data. They help businesses understand user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions to improve digital performance. Their responsibilities often include setting up tracking codes, creating reports, and providing actionable insights based on the data collected. These professionals may work in-house, as consultants, or as part of a marketing or analytics team.

What are the key skills and qualifications needed to thrive as a Google Analytics specialist?

To thrive as a Google Analytics Specialist, you need a solid understanding of web analytics, data interpretation, and digital marketing fundamentals, often supported by a relevant degree or Google Analytics certification. Familiarity with analytics platforms such as Google Analytics 4, Google Tag Manager, and data visualization tools like Google Data Studio is crucial. Strong analytical thinking, attention to detail, and effective communication help translate data insights into actionable business recommendations. These skills are essential for driving data-informed decisions, optimizing marketing strategies, and demonstrating ROI to stakeholders.

What are some common challenges faced by Google Analytics specialists when working with clients or stakeholders?

Google Analytics specialists often encounter challenges such as ensuring accurate data tracking across multiple platforms, explaining technical metrics to non-technical stakeholders, and aligning analytics insights with business objectives. Additionally, data privacy regulations and frequent updates to the analytics platform can require continuous learning and adaptation. Effective communication and collaboration with marketing, product, and development teams are essential to address these challenges and deliver actionable insights.

What is the difference between Google Analytics vs Data Analyst?

AspectGoogle AnalyticsData Analyst
Required CredentialsBasic knowledge of analytics tools, certifications optionalBachelor's degree in statistics, data science, or related field; certifications preferred
Work EnvironmentDigital marketing, website analysis, online platformsVarious industries including finance, healthcare, marketing; often in office or remote
Employer & Industry UsageUsed by marketing teams, web developers, digital agenciesUsed across industries for data interpretation, reporting, and decision-making

Google Analytics primarily focuses on website traffic and user behavior analysis, often used by marketing teams. Data Analysts have a broader scope, interpreting data from multiple sources to inform strategic decisions across various industries. While Google Analytics is a tool, Data Analysts utilize a range of tools and techniques, making their roles complementary but distinct.

How do I get into Google Analytics?

To pursue a role related to Google Analytics, you should gain experience with digital analytics tools, learn how to interpret website data, and consider obtaining certifications such as the Google Analytics Individual Qualification (GAIQ). Familiarity with data analysis, marketing metrics, and web tracking is essential for this position.

Is Google Analytics a good career?

A career involving Google Analytics focuses on analyzing website data to improve digital marketing strategies. It requires skills in data interpretation, familiarity with the Google Analytics platform, and often benefits from certifications. This field offers opportunities in marketing, data analysis, and digital strategy roles.

What jobs can you get with Google Analytics?

Jobs that require Google Analytics skills include digital marketing analyst, data analyst, SEO specialist, and web analyst. These roles involve analyzing website traffic, user behavior, and marketing campaign performance, often requiring proficiency with Google Analytics and related tools.

What are popular job titles related to Google Analytics jobs in Philadelphia, PA?

For Google Analytics jobs in Philadelphia, PA, the most frequently searched job titles are:

What job categories do people searching Google Analytics jobs in Philadelphia, PA look for?

The top searched job categories for Google Analytics jobs in Philadelphia, PA are:

What cities near Philadelphia, PA are hiring for Google Analytics jobs?

Cities near Philadelphia, PA with the most Google Analytics job openings:

Google Analytics jobs near you
Infographic showing various Google Analytics job openings in Philadelphia, PA as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 6% Part Time, and 2% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $115,359 per year, or $55.5 per hour.

WEB ANALYTICS SPECIALIST

Operation IT

Philadelphia, PA • On-site

Full-time

Re-posted 22 days ago

Job description

Job Description

Our client in Philadelphia has an urgent need for Web Analytics expert.

Contract to hire.

  • A degree in Computer Science or Information Technology with at least five years of experience in user behavior data collection, analysis, and reporting
  • Specific expertise in advanced Google Analytics configuration and reporting, Google Tag Manager platforms, and related GA-based tools and platforms
  • Knowledge of R (programming language) for customized analysis and reporting as well as extensive experience with at least one standard visualization package, e.g., Google Data Studio, Tableau, Qlik Sense
  • Demonstrated skills in working with a wide range of roles, from technology and product development teams to marketing, to elevate functional knowledge of the application of analytics techniques to solve business challenges
  • Experience aggregating data across multiple data sources, including e-commerce systems and marketing automation platforms; specific experience with Drupal-based site analytics is a plus

If interested please reach out to me at your earliest.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Apply