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X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA.
Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• 6 years of experience in growth marketing, product marketing, program/project management, consulting or product management.

Preferred qualifications:

• Experience leading growth initiatives in a product marketing or product development organization, with a creative and growth-hacking mindset to plan and manage day-to-day experimentation.
• Experience managing cross functional relationships, such as engineers, product manager, legal, and data science to successfully launch marketing projects.
• Experience initiating and driving projects to completion with minimal guidance.
• Experience in analyzing, interpreting, and leveraging data to make business decisions.
• Ability to influence discussions involving technical concepts and data-based stories.

About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $141000 - $206000 (USD) 15% bonus target bonus equity benefits
Learn more about benefits at Google .
Responsibilities

• Launch high impact in-product campaigns to drive app acquisition, user maintenance, healthy user states, brand lift, and more.
• Partner with Product/Engineering to expand Search's growth infrastructure and influence product roadmaps to improve user journeys, drive discovery, and scale growth programs.
• Lead marketing initiatives to drive adoption of new search behaviors, including complex queries and multimodal searches using images, video, and voice.
• Be an owner of the owned and operated channels, act as a growth partner to Search marketers and the international marketing teams.
• Leverage user insights, quantify initiative impact, and codify best practices to define growth strategies across all Search surfaces (iOS, Android, and Desktop).

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.