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Gaming Marketing Jobs (NOW HIRING)

Sr. Manager, Gaming

Santa Monica, CA · On-site

$115K - $172K/yr

The Senior Manager, Gaming Marketing will lead the development and execution of regional gaming-focused marketing strategies, ensuring alignment with global and national priorities. This role will ...

Company Description The Senior Manager, Gaming Marketing will lead the development and execution of regional gaming-focused marketing strategies, ensuring alignment with global and national ...

In direct partnership with heads of marketing at each property, this leader will be focused on driving gaming acquisition and retention - driving player growth, annual gaming revenue and player ...

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

Identify whitespace opportunities across sports, gaming, and athlete ecosystems. Continuously push the boundaries of sports marketing formats and storytelling. * ATHLETES, PLAYERS, CREATORS. OPINION ...

Identify whitespace opportunities across sports, gaming, and athlete ecosystems. Continuously push the boundaries of sports marketing formats and storytelling. ATHLETES, PLAYERS, CREATORS. OPINION ...

Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models ...

Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models ...

Omnicom, Publicis, WPP, Dentsu) that manage gaming marketing spend * Build direct relationships with brands, with a focus on top entertainment, toy company, CPG, and QSR organizations * Deal Closing

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Gaming Marketing information

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$31.5K

$94.7K

$175.5K

How much do gaming marketing jobs pay per year?

As of Jul 4, 2026, the average yearly pay for gaming marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Gaming Marketing position, and why are they important?

To thrive in Gaming Marketing, you need a strong background in marketing strategy, digital advertising, and an understanding of gaming culture, usually supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, social media platforms, influencer marketing tools, and CRM systems is highly valuable. Creativity, collaboration, and adaptability are key soft skills that help marketers connect with diverse gaming audiences and quickly respond to market trends. These skills ensure effective campaign execution, brand engagement, and growth within the dynamic and competitive gaming industry.

What are some of the typical challenges faced in a Gaming Marketing role?

One of the main challenges in Gaming Marketing is staying ahead of fast-changing trends and audience preferences within the gaming community. Marketers often juggle tight deadlines for product launches, manage relationships with influencers, and coordinate with creative, product, and analytics teams. Keeping campaigns authentic and engaging while meeting business objectives can be demanding, especially in such a competitive space. However, successfully navigating these challenges can lead to rewarding experiences, measurable results, and opportunities for career growth in the industry.

What is a Gaming Marketing job?

A Gaming Marketing job involves promoting video games, gaming platforms, or related products to attract and engage players. This role includes developing marketing strategies, managing social media, collaborating with influencers, and running advertising campaigns. Professionals in this field analyze player data, market trends, and community feedback to optimize engagement and sales. They work closely with game developers, publishers, and content creators to ensure successful game launches and sustained player interest.

More about Gaming Marketing jobs
What cities are hiring for Gaming Marketing jobs? Cities with the most Gaming Marketing job openings:
What states have the most Gaming Marketing jobs? States with the most job openings for Gaming Marketing jobs include:
What job categories do people searching Gaming Marketing jobs look for? The top searched job categories for Gaming Marketing jobs are:
Infographic showing various Gaming Marketing job openings in the United States as of June 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 55% Physical, 1% Hybrid, and 44% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.
Sr. Manager, Gaming

Sr. Manager, Gaming

Red Bull

Santa Monica, CA • On-site

$115K - $172K/yr

Full-time

Posted 13 hours ago


Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

15th of 48 rated marketing agency


Job description

The Senior Manager, Gaming Marketing will lead the development and execution of regional gaming-focused marketing strategies, ensuring alignment with global and national priorities. This role will drive innovation, oversee large-scale programs, and provide strategic consultation across multiple key markets. Through events, partnerships, and community engagement, the Senior Manager in coordination with the Manager, will elevate Red Bull's presence in gaming culture, delivering measurable business impact and strengthening brand relevance among gamers.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • STRATEGIC LEADERSHIP & PROGRAM MANAGEMENT
    Define and lead the regional gaming marketing strategy, ensuring integration with national and global objectives.
    Oversee the planning and execution of high-impact gaming activations, including major events, partnerships, and owned properties.
    Serve as executive sponsor for key projects, managing budgets, timelines, and cross-functional teams from concept to completion.
    Identify emerging trends, technologies, and cultural shifts to inform long-term strategy and maintain Red Bull's leadership in gaming.
    Develop innovative, ownable gaming concepts that drive brand differentiation and resonate with local and regional audiences.
  • COMMUNITY & PARTNERSHIP DEVELOPMENT
    Build and maintain strategic relationships with gaming community leaders, influencers, content creators, and industry partners.
    Expand Red Bull's footprint in gaming spaces (LAN centers, campuses, esports venues) through credible and authentic activations.
    Collaborate with Brand, On-Premise, and Media Network teams to integrate gaming into broader marketing initiatives and consumer touchpoints.
    Champion programs that fuel and inspire local players, reinforcing Red Bull's role as a key supporter of gaming culture.
  • TALENT STRATEGY & INTEGRATION
    Lead talent identification and development strategy for gaming opinion leaders and players.
    Partner with Gaming Player Marketing and Media Network teams to design and execute talent-driven campaigns and events.
    Ensure seamless integration of gaming talent into Red Bull's owned and third-party activations, amplifying reach and engagement.

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • EXPERIENCE, KNOWLEDGE & EDUCATION REQUIRED
  • 7+ years of experience in gaming/esports marketing, with proven success in strategic leadership and large-scale program execution.
  • Deep understanding of the global and regional esports ecosystem, including publishers, teams, leagues, and emerging trends.
  • Demonstrated ability to develop and execute innovative marketing strategies that deliver measurable business results.
  • Exceptional leadership and stakeholder management skills, with experience influencing cross-functional teams and senior executives.
  • People management experience with a proven track record in hiring, training, and motivating teams.
  • Strong financial acumen and experience managing complex budgets and resource plans.
  • Advanced proficiency in project management and business planning tools; strong presentation and communication skills.
  • Travel 30-40%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
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