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Marketing Manager, PAX - ReedPop
Are you excited by creating marketing campaigns that bring gaming communities together at scale?
Do you want to shape unforgettable fan experiences across some of the world's most iconic pop culture events?
About our Team
ReedPop is the largest producer of pop culture events in the world. We build fun daily and deliver once-in-a-lifetime experiences for fans around the globe! As a global pop culture events and media business. ReedPop has an extensive stable of respected events, including New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, C2E2 and over a dozen more.
About the Role
The Marketing Manager, PAX works closely with marketing and event teams to grow brand awareness, attendance, and long-term engagement across the PAX portfolio, including PAX West, PAX East, and PAX Unplugged. This role focuses on delivering integrated, data-informed campaigns that attract new audiences while deepening relationships with existing fans.
Responsibilities

• Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross-functional teams
• Lead and support the PAX marketing team, external PR partners, and contracted vendors
• Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement
• Build and manage a year-round, multi-event marketing and communications calendar
• Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress
• Collaborate with research partners to translate audience data into effective digital content
• Oversee marketing budgets, invoicing, and cost centers across multiple events each year
• Ensure quality, accuracy, and timely delivery across all marketing activities

Requirements

• Demonstrate experience delivering marketing for consumer brands, events, or comparable audiences
• Experience running targeted, high-return ad campaigns preferred
• Have experience with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) or designing branded marketing assets with Canva
• Possess strong copywriting, communication, and stakeholder collaboration skills
• Be experienced with social media marketing, digital advertising, brand positioning, and marketing analytics
• Have practical knowledge of major social platforms and advertising tools, including Meta, Google, and TikTok
• Demonstrate an organized, proactive approach with strong attention to detail and ownership of outcomes
• Have the ability to adapt in a fast-paced environment with changing priorities and timelines
• Possess a collaborative mindset that values learning, feedback, and shared success
• Be willing to travel domestically and internationally several times per year, including some weekends

Work in a Way That Works for You
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and
U.S. National Base Pay Range: $65,100 - $108,500. Geographic differentials may apply in some locations to better reflect local market rates.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
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