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Funnel Design Jobs (NOW HIRING)

Tilt

Senior Growth Marketing Manager, Upper Funnel

$161K - $190K/yr

Design, launch, and iteratively optimize campaigns across CTV, YouTube, and other top-funnel channels, ensuring a strong balance between compelling brand storytelling and measurable contributions to ...

Root Inc.

Senior Data Scientist, Growth

$157K - $189K/yr

Rapidly prototype, test, and iterate on novel marketing strategies in the mid and upper funnel. Design time- and cost-efficient A/B tests that enable rigorous measurement of the incremental profit ...

Smalls

SVP, Marketing

Design upper funnel brand, mid funnel (podcast, direct mail, inserts, lifecycle), and lower funnel performance to drive DTC growth, e-tail, and brick & mortar retail sales. * Own the transition from ...

ELS

Digital Sales Manager

Rochester, NY · On-site

$114K/yr

Maintain a forward-looking view of market trends to future-proof funnel design * Enable achievement of digital sales efforts through effective support and collaboration Continuously Develop Skills ...

Packback

Senior Revenue Operations Analyst

Evaluate and recommend process, system, data collection/availability and structural improvements (e.g., funnel design, handoffs, forecasting methodology, territory models, data gap closures, etc)

Funnel Leasing

Associate Consultant

$90K - $100K/yr

At Funnel we do too. We know we need to make the process of renting an apartment as easy as ... and design innovative solutions. * Demonstrated leadership and project management capabilities ...

OpenArt

Growth Product Manager

San Francisco, CA · On-site

$300K - $400K/yr

Make onboarding the strongest part of the funnel. Today every channel hands new users to roughly the same flow. Diagnose where each cohort drops off, design per-channel onboarding where it matters ...

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Funnel Design information

What are some common challenges faced by funnel designers and how can they be addressed?

Funnel designers often face challenges such as aligning marketing strategies with user experience, optimizing conversion rates, and collaborating with cross-functional teams like sales and development. Navigating frequent changes in campaign goals or target audiences can also add complexity. To address these challenges, it's essential to maintain clear communication with stakeholders, regularly analyze funnel metrics, and stay updated on best practices in user journey mapping and A/B testing. Leveraging collaboration tools and feedback loops can help ensure the funnel design remains effective and meets business objectives.

What is funnel design?

Funnel design refers to the process of creating a strategic path that guides potential customers through various stages, from initial awareness to making a purchase or taking a desired action. This involves designing and optimizing landing pages, email sequences, and calls to action to maximize conversions and user engagement. Effective funnel design helps businesses streamline their marketing and sales processes, identify areas for improvement, and increase revenue by nurturing leads more efficiently.

What are the key skills and qualifications needed to thrive as a Funnel Designer, and why are they important?

To thrive as a Funnel Designer, you need a solid understanding of digital marketing, conversion optimization, and user experience principles, typically supported by experience in sales funnels and marketing strategies. Familiarity with funnel-building platforms like ClickFunnels, Leadpages, and analytics tools such as Google Analytics is essential. Strong communication, creativity, and analytical thinking help you craft compelling user journeys and collaborate effectively with teams. These skills ensure that funnels are both technically sound and strategically designed to maximize conversions and achieve business goals.

What is the difference between Funnel Design vs Web Design?

AspectFunnel DesignWeb Design
Primary FocusCreating sales or marketing funnels to guide user actionsDesigning overall website layout and aesthetics
Skills & ToolsConversion optimization, copywriting, funnel software (e.g., ClickFunnels)UI/UX, graphic design, HTML/CSS
Work EnvironmentMarketing agencies, e-commerce, digital marketingWeb development firms, corporate websites, creative agencies
CertificationsDigital marketing, funnel building coursesWeb design certifications, UI/UX courses

While Funnel Design focuses on creating effective sales funnels to maximize conversions, Web Design involves designing the overall look and feel of websites. Both roles require a good understanding of user experience, but Funnel Design is more specialized in marketing strategies and conversion tactics, whereas Web Design emphasizes visual aesthetics and site functionality.

More about Funnel Design jobs
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What states have the most Funnel Design jobs? States with the most job openings for Funnel Design jobs include:
What job categories do people searching Funnel Design jobs look for? The top searched job categories for Funnel Design jobs are:
Funnel Design jobs near you
Senior Growth Marketing Manager, Upper Funnel

Senior Growth Marketing Manager, Upper Funnel

Tilt

Remote

$161K - $190K/yr

Full-time

Posted 22 days ago

Job description

Join the Tilt team
At Tilt, we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwide, we're not just changing how people access financial products - we're creating a new credit system that backs the working, whatever they're working toward.
The opportunity: Senior Growth Marketing Manager, Upper Funnel
As Tilt's Senior Growth Marketer focused on Upper Funnel acquisition, you will establish and lead the brand response marketing function - a strategic priority as the company prepares to make significant investment in upper-funnel channels. You will own the media strategy and execution across connected TV (CTV), YouTube, and additional top-funnel platforms, while developing robust measurement frameworks that clearly link brand investments to tangible business outcomes. This role offers a unique opportunity to define a new capability within a rapidly growing fintech company and influence how millions of people engage with Tilt.
How You'll Make an Impact
  • Own upper-funnel go-to-market media strategy. Design, launch, and iteratively optimize campaigns across CTV, YouTube, and other top-funnel channels, ensuring a strong balance between compelling brand storytelling and measurable contributions to core business growth (acquisition, revenue, and lifetime value).
  • Advance measurement rigor. Create methodologies that demonstrate causal connections between brand spend and revenue incrementality where direct attribution is limited. Incorporate advanced approaches to measure touchpoint influence, including multi-touch attribution models, brand lift studies, geo-holdout tests, and incrementality experiments, to clearly link upper-funnel touchpoints to downstream revenue lift and long-term value.
  • Help design and measure optimized brand marketing funnel touch-points-mapping key awareness and consideration moments to create a structured, sequenced journey that efficiently moves audiences toward engagement and conversion while maximizing overall funnel efficiency.
  • Optimize budget allocation. Provide data-informed guidance on deploying and refining a significant upper-funnel budget to maximize alignment with both brand equity and performance objectives. Use funnel diagnostics and touchpoint performance data to dynamically reallocate spend toward the highest-ROI moments in the customer journey.
  • Collaborate on brand narrative development. Partner closely with brand and creative teams to ensure campaigns authentically reflect Tilt's mission and resonate deeply with the audience we serve-hardworking people seeking financial progress. Align narrative elements across touchpoints to maintain consistency and build cumulative brand momentum from awareness through consideration.
  • Communicate insights effectively to leadership. Translate upper-funnel campaign results into core business terms-revenue lift, incrementality, and scalable growth-so executives can make informed, confident investment decisions. Present clear views on how optimized touchpoints contribute to overall funnel health, efficiency gains, and predictable scaling.
  • Build a scalable capability. Establish enduring processes, playbooks, and standards to support efficient upper-funnel operations as investment and scale increase over time. Develop frameworks for ongoing touchpoint auditing, funnel mapping, and performance benchmarking to ensure the brand marketing system remains adaptable and high-performing.
Why You're a Great Fit
  • 6+ years in growth marketing, with a meaningful portion leading upper-funnel marketing (CTV, Youtube, etc)
  • Background from an upper-funnel ad platform (Google/YouTube, Meta, Amazon Ads, Roku, Microsoft), a performance-oriented agency, or a company running substantial brand marketing investment.
  • Hands-on experience managing TV and/or CTV campaigns - from planning and buying through optimization and reporting.
  • Proven ability to measure ROAS and incrementality in channels where direct attribution is limited; you know how to make the business case for brand investment with imperfect data.
  • Deep familiarity with upper-funnel platform capabilities - particularly YouTube and CTV - and how to leverage their measurement tools to tell a clean, credible performance story.
  • Strategic thinker and doer: you've led upper-funnel strategy and can define a point of view, influence stakeholders, and execute against it.
  • Experience with analytics tools like Google Analytics and Amplitude; SQL is a plus.

Don't meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.
What you'll get at Tilt
  • Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You'll get started with a WFH office reimbursement.
  • Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
  • Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
  • Visibility is yours: You can count on direct exposure to our leadership team - we're a team where good ideas travel quickly.
  • Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We've visited Vail, San Diego, and Mexico City, to name a few.)
  • Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

The Tilt Way
We're looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable - brilliant jerks need not apply. We're in this together, working to expand access to fair credit and prove that people are incredible. When you join us, it's not just another day at the [virtual] office, you're helping millions of hardworking people reach better financial futures.
You're pushing ahead in your career? We can get behind that. Join us in building the credit system that people deserve.

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