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Funnel Design Jobs in Kentucky (NOW HIRING)

Franchise Growth Advisor

Louisville, KY · On-site

$75K - $139K/yr

Design and implement simplified, scalable processes that reduce cycle time and improve consistency across the development funnel * Drive enhancements to the tools, templates, and systems the team ...

Design and implement strategic initiatives to grow and retain the revenue stream of assigned ... Sales Funnel Management: Proficiency in managing sales funnels and previous experience with CRM ...

Design and implement strategic initiatives to grow and retain the revenue stream of assigned ... Sales Funnel Management: Proficiency in managing sales funnels and previous experience with CRM ...

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Funnel Design information

What does a funnel designer do?

A funnel designer creates and optimizes sales funnels to guide potential customers through the buying process. They use tools like landing pages, email sequences, and analytics to improve conversion rates and user experience, often working with marketing and design teams.

What is the highest paid design job?

In the field of funnel design, senior roles such as Lead Funnel Designer or UX/UI Director tend to have the highest salaries, often exceeding six figures, especially with extensive experience and advanced skills in tools like Figma or Adobe XD. High-level design positions in digital marketing agencies or tech companies typically offer the highest compensation for experienced professionals.

What are some common challenges faced by funnel designers and how can they be addressed?

Funnel designers often face challenges such as aligning marketing strategies with user experience, optimizing conversion rates, and collaborating with cross-functional teams like sales and development. Navigating frequent changes in campaign goals or target audiences can also add complexity. To address these challenges, it's essential to maintain clear communication with stakeholders, regularly analyze funnel metrics, and stay updated on best practices in user journey mapping and A/B testing. Leveraging collaboration tools and feedback loops can help ensure the funnel design remains effective and meets business objectives.

What is funnel design?

Funnel design refers to the process of creating a strategic path that guides potential customers through various stages, from initial awareness to making a purchase or taking a desired action. This involves designing and optimizing landing pages, email sequences, and calls to action to maximize conversions and user engagement. Effective funnel design helps businesses streamline their marketing and sales processes, identify areas for improvement, and increase revenue by nurturing leads more efficiently.

How to start as a funnel designer?

To start as a funnel designer, gain skills in marketing, copywriting, and design tools like Figma or Sketch. Develop an understanding of sales processes and user experience, and build a portfolio of funnel projects to showcase your work. Certifications in digital marketing or funnel building can also enhance your credibility and job prospects.

What are the key skills and qualifications needed to thrive as a Funnel Designer, and why are they important?

To thrive as a Funnel Designer, you need a solid understanding of digital marketing, conversion optimization, and user experience principles, typically supported by experience in sales funnels and marketing strategies. Familiarity with funnel-building platforms like ClickFunnels, Leadpages, and analytics tools such as Google Analytics is essential. Strong communication, creativity, and analytical thinking help you craft compelling user journeys and collaborate effectively with teams. These skills ensure that funnels are both technically sound and strategically designed to maximize conversions and achieve business goals.

What is the difference between Funnel Design vs Web Design?

AspectFunnel DesignWeb Design
Primary FocusCreating sales or marketing funnels to guide user actionsDesigning overall website layout and aesthetics
Skills & ToolsConversion optimization, copywriting, funnel software (e.g., ClickFunnels)UI/UX, graphic design, HTML/CSS
Work EnvironmentMarketing agencies, e-commerce, digital marketingWeb development firms, corporate websites, creative agencies
CertificationsDigital marketing, funnel building coursesWeb design certifications, UI/UX courses

While Funnel Design focuses on creating effective sales funnels to maximize conversions, Web Design involves designing the overall look and feel of websites. Both roles require a good understanding of user experience, but Funnel Design is more specialized in marketing strategies and conversion tactics, whereas Web Design emphasizes visual aesthetics and site functionality.

Is funnel design in demand?

Funnel design is in high demand as businesses increasingly rely on digital marketing and sales funnels to optimize customer journeys. Professionals skilled in tools like ClickFunnels, Leadpages, or HubSpot, and with knowledge of conversion rate optimization, are sought after in marketing and sales roles across various industries.
What are popular job titles related to Funnel Design jobs in Kentucky? For Funnel Design jobs in Kentucky, the most frequently searched job titles are:
What cities in Kentucky are hiring for Funnel Design jobs? Cities in Kentucky with the most Funnel Design job openings:
Infographic showing various Funnel Design job openings in Kentucky as of July 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.
Franchise Growth Advisor

Franchise Growth Advisor

bp

Louisville, KY • On-site

$75K - $139K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago


BP rating

5.5

Company rating: 5.5 out of 10

Based on 189 frontline employees who took The Breakroom Quiz

73rd of 86 rated oil and gas companies


Job description

Job Family Group:
Retail Group
Job Description:
You will play a critical role in enabling bp's franchise growth engine -- the systems, processes, and analytical rigor that turn strategic ambition into real results on the ground.
This is not a back-office coordination role. You will own the operating rhythm that keeps franchise expansion moving: building the models that inform investment decisions, designing the processes that reduce friction, and driving the simplification of systems and ways of working so the business can scale faster with less complexity.
You will work across teams to ensure commitments become outcomes, decisions are backed by data, and the franchise growth machine operates with discipline and clarity.
Key Accountabilities:
Analytics, modeling, and growth enablement
  • Build and maintain franchise economic models that directly inform where and how bp invests in growth
  • Support scenario analysis for deal structures, market entry decisions, and offer design
  • Deliver clear, insightful inputs for leadership reviews that connect data to action

Process design, simplification, and system enhancement
  • Identify inefficiencies, redundancies, and friction points across franchise development workflows and propose practical solutions
  • Design and implement simplified, scalable processes that reduce cycle time and improve consistency across the development funnel
  • Drive enhancements to the tools, templates, and systems the team uses daily -- making it easier to track progress, surface risks, and maintain accountability
  • Champion a continuous improvement mentality, ensuring processes evolve as the franchise model matures

Project management discipline
  • Implement and reinforce simple, effective project management practices:
    • Clear workplans
    • Defined milestones and deliverables
    • Consistent status tracking
  • Identify delays, risks, and dependencies early and raise when needed

Franchise development operations
  • Track opportunities through the development funnel with clear awareness of bottlenecks, conversion, and performance
  • Ensure standard processes are documented, adopted, and improved over time
  • Own the operational backbone that allows the team to move from opportunity identification to deal execution with speed and discipline

Contract & disclosure support
  • Support data gathering and validation for disclosure inputs
  • Maintain alignment across deal assumptions so the commercial model and contractual commitments stay connected Performance tracking & insights

Performance Tracking and Insights:
  • Monitor franchise performance against expectations and surface key drivers, variances, and trends
  • Turn performance data into actionable insight that helps leadership make better decisions faster
  • Actively monitor competitive trends and ensure effectiveness of the offer to stand up against the market

Experience & Qualifications:
Analytical capability
  • Experience in franchise and/or convenience retail economics
  • Working knowledge of contract structures, lifecycle economics, and what makes a franchise offer commercially compelling
  • Ability to synthesize data into clear insights

Execution & project management
  • Strong organizational and tracking discipline
  • Ability to manage multiple workstreams with competing priorities
  • Meticulous with a bias toward closure and follow-through

Influence & coordination
  • Ability to work across teams without authority
  • Confident in holding peers accountable to timelines and deliverables
  • Clear and structured communicator

Key Partners:
  • Franchise leadership and strategy teams
  • Network planning, finance, data managers, and commercial performance partners
  • Category management, merchandising, procurement, digital, loyalty, marketing and operational teams supporting franchise enablement
  • Field and business development leaders as strategic collaborators (not reporting line)

You'll join a team focused on scaling growth the right way-commercially sound, system-enabled, and resilient across cycles.
Why join us
At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees' lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
How much do we pay (Base)? $75,000 - $139,000 *Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.
This position offers paid vacation depending on your years of relevant industry experience and will range from 120 - 240 hours of vacation per year for full times employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at benefits@bp. Bp has a parental leave policy as well, which offers up to 8 weeks' paid leave for the birth or adoption of a child. Learn more at benefits@bp.
We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits may include a pension for eligible employees. You may learn more about our generous benefits at benefits@bp.
As part of bp's wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at benefits@bp.
Travel Requirement:
No travel is expected with this role
Relocation Assistance:
This role is eligible for relocation within country
Remote Type:
This position is a hybrid of office/remote working
Skills:
Agility core practices, Agility core practices, Agreements and negotiations, Analytical Thinking, Business Acumen, Business process improvement, Commercial Acumen, Communication, Conflict Management, Continuous Improvement, Continuous Learning, Creativity and Innovation, customer and competitor understanding, Customer centric thinking, Customer data knowledge, Data Analysis, Data visualization and interpretation, Decision Making, Digital Collaboration, Digital Fluency, Industry knowledge and advocacy, Integrated pricing, Leading transformation, market, Negotiation planning and preparation {+ 13 more}
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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