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Visionary Brands, Inc. | West Berlin, NJ

Visionary Brands, Inc. is seeking a Full-Time Hybrid Video Content Creator with expertise in videography, photography, and editing to produce engaging, high-quality content for eCommerce and social media platforms, including Instagram, TikTok, YouTube, Facebook, and more.

This role is ideal for a creative professional who combines technical skill with a strong understanding of social media trends and automotive culture. Automotive industry experience or a demonstrated passion for cars is essential, as familiarity with the industry helps create content that resonates with our target audience.

The Video Content Creator will plan, shoot, and edit dynamic videos for product marketing, brand storytelling, and paid campaigns-helping to grow engagement, brand awareness, and conversions. A large focus of this role involves producing step-by-step "How-To Install" videos that educate and engage our customers across websites and YouTube channels. You'll manage projects from concept to publication while collaborating with our in-house marketing team to ensure all content aligns with brand strategy and visual standards.

This role offers the opportunity to grow into a Senior Video Producer or Creative Lead, with autonomy to experiment, innovate, and directly shape the visual direction of our brands.

Key Details

• Position Type: Full-Time, Hybrid (On-Site Filming Required)
• In-Person Requirement: Typically 3 to 4 office days per week
  
• Schedule: Monday-Friday, combining in-office collaboration with flexible remote editing time.
• Typical Office Ratio: Approximately 60% in-office with flexibility based on active production schedules.
• Night & On-Location Shoots: Up to 12 night shoots per year, on or off-site, may be required to capture optimal lighting or specific product conditions.
• Location: Must be local or able to reliably commute to West Berlin, NJ.
• Portfolio: A portfolio of relevant content must be submitted prior to interview consideration.

Key Responsibilities

Creative Production (Execution)

• Plan, shoot, and edit both short-form and long-form video content for social media and eCommerce platforms.
• Produce high-quality "How-To Install" videos, product features, and unboxings with clear instructional visuals.
• Develop scripts and supporting copy for video content, including instructional, product-focused, and promotional videos.
• Capture professional product photos and dynamic b-roll for use in advertising and digital campaigns.
• Operate and maintain studio and field equipment (lighting, camera, audio, stabilizers, sliders, etc.).
• Execute up to 15 nights or on-location shoots per year to achieve optimal lighting and aesthetics.
  

Content Strategy (Planning & Collaboration)

• Collaborate with Marketing, Design, and Paid Media teams to align visual content with campaign goals.
• Develop and maintain a content calendar based on product launches, seasonal promotions, and brand priorities.
• Research and adapt to social media trends, ensuring content is optimized for each platform's best practices.
• Write SEO-optimized titles, tags, and descriptions to increase video visibility and engagement.
• Contribute creative ideas to help evolve our video storytelling and brand identity.
  

Post-Production (Optimization & Quality Control)

• Edit videos with precision and creativity, applying transitions, captions, color correction, and audio design.
• Adapt and refine scripts throughout the production and editing process, revising wording, pacing, and structure as needed to fit the filmed content and final edit.
• Ensure narration, voiceover, on-screen text, and captions accurately align with the final video and provide a clear, cohesive viewer experience.
• Incorporate simple motion graphics and on-screen text for clarity and brand consistency.
• Ensure all deliverables meet visual standards, maintain brand tone, and are optimized for fast load times and mobile viewing.
• Manage file organization, backups, and content archiving efficiently.
  

Equipment & Software Management

• Maintain and organize all studio and field equipment to ensure readiness for shoots.
• Use Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom) or comparable tools for editing and finishing.
• Operate both handheld and tripod-based cameras for flexibility in shot composition.

Studio Resources & Equipment

Our in-house studio is fully equipped to support high-quality, creative production work. Tools include:

• Sony A7S III and Sony A7 V cameras for cinematic and professional-grade image capture.
• Prime and zoom lenses to cover a wide range of creative perspectives and visual styles.
• DJI Ronin 3-Axis Stabilizer for smooth, cinematic motion.
• Edelkrone Motorized Slider for dynamic movement and precision framing.
• Vehicle-mounted camera rig for motion and rolling footage.
• Automotive lifts (2-post, 4-post, motorcycle, and trike) for elevated and undercarriage filming.
• Professional lighting, audio, and post-production tools, including dedicated recorders and high-performance editing setups with a 16-inch MacBook Pro and ThunderBay external storage systems.
  

We provide everything you need to produce professional, educational, and visually compelling "How-To Install" videos and other creative content.

What We're Looking For

• Proven experience in videography and editing, preferably in eCommerce or social media content creation.
• Automotive industry experience or a strong personal passion for cars is required.
• Demonstrated ability to create clear, engaging instructional or tutorial-style videos.
• Strong understanding of social media trends, SEO strategies, and YouTube optimization (titles, tags, descriptions).
• Excellent grasp of lighting, composition, exposure, and audio control.
• Proficiency with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom).
• Familiarity with Final Cut Pro or comparable editing tools is a plus.
• Organized, detail-oriented, and capable of managing multiple projects with fast turnaround times.
• Strong multitasking, communication, and problem-solving skills.
• Knowledge of motion graphics and animation is a plus.
• Comfort in front of the camera is a plus, but not required.
• Willingness to work outside standard hours for evening or low-light shoots.
  

Full-Time Benefits

• Paid Time Off after 60 days (includes vacation, sick time, and holidays).
• Medical, Dental, Vision, and Life Insurance after 60 days.
• 401(k) Plan with Safe Harbor Match (100% of first 3% of salary deferral, plus 50% of next 2%).

Pre-Employment Requirements

All applicants must be able to pass pre-employment testing, including a background check and drug screen.

Who We Are

Visionary Brands, Inc. is a family-owned eCommerce company specializing in aftermarket automotive accessories. We manage multiple direct-to-consumer brands with an in-house marketing team averaging 8 years of experience.

This structure gives us a strategic edge through deep brand understanding, continuous improvement, and adaptability to market changes, all while maintaining a strong alignment with our culture, vision, and goals. With over 20 years in business, we are a well-established company that values work/life balance and celebrates the hard work of our employees. Our fast-paced, energetic environment fosters creativity and teamwork, with fun events and recognition throughout the year.

Located in West Berlin, NJ, our hours of operation are Monday-Friday, 8:30 AM to 5:00 PM. Join us and become part of the amazing Visionary Brands team!

Check Out Our Brands!

LEDGlow Lighting, LLC (www.ledglow.com) is a leader in automotive LED lighting kits, providing customers with unique interior and exterior vehicle lighting styles.

GlowShift Gauges, LLC (www.glowshift.com) offers distinctive aftermarket gauges that allow customers to create a custom vehicle look while monitoring critical performance metrics.

MaxTow Performance, LLC (www.maxtow.com) is an extension of GlowShift, offering innovative aftermarket gauges designed specifically for diesel trucks.

Why Join Visionary Brands

This is an opportunity to work with an established, innovative automotive company that values creativity, storytelling, and authenticity. You will collaborate with a talented marketing team, enjoy a flexible hybrid schedule, and have access to professional-grade studio equipment, all while producing educational, high-impact "How-To Install" videos and creative visual content that connects with a passionate automotive community. If you are a creative storyteller who loves cars and crafting visually engaging content, we would love to hear from you.