Full Time Intuit Accounting Jobs (NOW HIRING)

Accountants are one of Intuit's most powerful growth engines - both as customers and as champions. As Demand Generation Principal for the Accountant audience, you will own engagement and demand generation through two complementary lenses: selling the Intuit Accountant Suite (IAS) directly to accountants, and marketing to accountants and firms who should be bringing Intuit's mid-market solutions to their client bases.

This dual mandate makes the role unique: the same audience is both buyer and channel. You will build always-on and campaign-based programs that grow IAS adoption among accounting professionals, while simultaneously activating firms as advocates and referrers who introduce Intuit's mid-market platform to the businesses they advise. You'll be measured on engagement, pipeline, and the downstream revenue this audience creates.

Responsibilities

• Own the demand generation strategy and pipeline targets for the Accountant audience across both motions: IAS sales to accountants, and firm-driven adoption of Intuit's mid-market solutions by their clients.

• Build full-funnel campaigns that drive awareness, engagement, trial, and purchase of the Intuit Accountant Suite among accounting professionals and firms.

• Design and run "through-the-firm" programs that equip and motivate accountants to recommend Intuit's mid-market platform to their client bases - including firm-level ABM, advisor enablement content, referral and co-marketing motions.

• Segment the accountant universe (solo practitioners through large firms) and tailor journeys, offers, and channels to each segment's economics and influence.

• Partner closely with accountant-facing sales and partner teams on lead routing, follow-up SLAs, and feedback loops that improve conversion.

• Leverage Intuit's accountant ecosystem moments - industry events, tax-season rhythms, and community programs - as demand generation accelerants.

• Instrument everything: build the measurement framework connecting accountant engagement to IAS revenue and to client-base mid-market pipeline, and report on it credibly.

• Act as the company's foremost expert on what makes the accountant audience engage - and evangelize those insights across marketing, product, and sales.

Qualifications

• 10+ years of B2B demand generation or integrated marketing experience, with a track record of owning pipeline targets and full-funnel program design.

• Experience marketing to accountants, bookkeepers, or professional services firms - or a demonstrated ability to master a specialized, community-driven audience quickly.

• Fluency in channel/partner-influenced go-to-market motions: you understand how to market to an audience that both buys and refers.

• Command of the modern demand gen toolkit - lifecycle email, paid media, webinars and events, communities, marketing automation, and lead management - with rigor in measurement and attribution.

• Strong analytical skills: cohort analysis, funnel diagnostics, and campaign ROI are second nature.

• Principal-level operating skills - you set strategy, influence cross-functional partners (product marketing, sales, partner teams), and drive execution through others as well as yourself.

• Excellent communication and storytelling; comfortable presenting strategy and results to senior leadership.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.