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Focus Groups Jobs (NOW HIRING)

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How much do focus groups jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for focus groups in the United States is $27.22, according to ZipRecruiter salary data. Most workers in this role earn between $18.51 and $36.30 per hour, depending on experience, location, and employer.

What is a focus group?

A Focus Groups job involves organizing and conducting group discussions to gather opinions, feedback, and insights about a product, service, or concept. Professionals in this role recruit participants, facilitate discussions, and analyze responses to help companies make informed decisions. The goal is to understand consumer preferences and improve offerings based on real user feedback.

What are the key skills and qualifications needed to thrive in the focus groups position, and why are they important?

To thrive in a Focus Group Coordinator role, you need strong research abilities, attention to detail, and experience in qualitative and quantitative data collection, often supported by a background in market research or social sciences. Familiarity with data analysis software, virtual meeting platforms, and survey tools is commonly required. Excellent interpersonal skills, organizational abilities, and clear communication set top performers apart. These skills ensure accurate data collection, effective participant management, and insightful reporting that drive successful research outcomes.

What are the typical responsibilities involved in coordinating focus groups?

As a Focus Group Coordinator, your main responsibilities include recruiting and screening participants, preparing discussion guides, facilitating focus group sessions, and capturing detailed notes or recordings. You may also assist with scheduling, securing venues or online meeting platforms, and working closely with researchers and clients to understand the goals of each session. After sessions, you'll often be responsible for summarizing findings, organizing participant feedback, and assisting in report preparation. This role often collaborates with marketing teams, product managers, and analysts to ensure insights inform business decisions. Strong organizational and communication skills are essential for juggling multiple projects and participant groups simultaneously.

Do focus groups really pay?

Focus groups typically pay participants for their time and opinions, with compensation ranging from $50 to $200 per session depending on the length and complexity. Payment is usually provided immediately after participation or via check or gift card, and some focus groups may require specific demographic criteria or prior screening. Compensation is generally considered fair for the time involved, but it varies by company and project.

How do you get into focus groups?

To get into focus groups, you can sign up with market research companies or online platforms that recruit participants for studies. Many focus groups seek individuals with specific demographics or experiences, and some may require completing a screening questionnaire or profile to qualify. Being reliable and available for scheduled sessions can improve your chances of participation.

What are focus groups jobs?

Focus groups jobs involve participating in group discussions to provide feedback on products, services, or ideas. These roles often require good communication skills and may involve reviewing materials or testing products in a controlled environment, typically on a flexible schedule.
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Infographic showing various Focus Groups job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 19% Part Time, and 5% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $56,613 per year, or $27.2 per hour.

Quantitative - Mixed Method UX Researcher IV (Consumer Insights)

Linda Werner & Associates

San Francisco, CA

Full-time

Re-posted 25 days ago


Job description

Seeking a Senior level UX/Consumer Insights Researcher to support product and user experience research efforts through well scoped, time bound project work. In this role, you will help design and execute research to inform product decisions and deepen understanding of user needs.

About the Team

This role sits within the UX Research team for the client's wearables division, specifically supporting go to market and growth research initiatives. The team conducts extensive retail research focused on the company's wearable and smart device products.

This is not a typical UXR position. Rather than conducting usability studies on software, the focus is on understanding why consumers are or are not buying devices, how those devices are being used, and deeply exploring retail and shopping behavior. The work is more consumer insights focused than traditional UXR, requiring a researcher who can run surveys, understand consumer insight methodologies, and apply qualitative methods in the field.

This is not a lab-based role. The researcher will be actively involved in retail environments and field research at the client's own retail stores and other retail locations.

What Makes This Role Interesting

This is a unique opportunity to contribute to research that directly shapes how cutting-edge consumer hardware products reach the market. Unlike traditional UXR roles focused on software usability, this position offers exposure to the full consumer journey, from understanding purchase drivers and shopping behavior to exploring how people integrate wearable devices into their daily lives.

The role blends consumer insights, market research, and UX research methodologies, making it ideal for a mixed method researcher who is quant leaning and wants variety beyond lab-based studies. You will conduct field research at retail locations, design and analyze surveys, run focus groups, and deliver insights that help the team understand how to position and sell products. This is a high impact role on a team that values both speed and rigor, with the opportunity to work on some of the most innovative hardware products in the wearables space.

Responsibilities

  • Plan and execute research using appropriate qualitative and/or quantitative methods (interviews, product evaluations, surveys, diary studies)
  • Partner with cross functional stakeholders to define research goals, scope, timelines, and deliverables for assigned projects
  • Develop research plans, screeners, discussion guides, and related study materials
  • Conduct data collection, synthesize findings, and translate insights into clear, actionable recommendations
  • Communicate results via written reports and presentations tailored to stakeholder needs
  • Support iterative learning by advising on next steps and follow up research opportunities
  • Maintain research documentation and contribute to research repositories as needed

Typical Day to Day

  • Planning studies and designing research from end to end
  • Being in the field conducting research at retail locations
  • Managing multiple projects simultaneously in various phases of completion
  • Reporting on one project while initiating the next
  • Coordinating with vendors and cross functional partners

Must Have Qualifications

  1. Recent, hands-on primary research experience. You must be currently or recently designing, fielding, and analyzing your own studies (surveys, interviews, focus groups, field work). Secondary analysis only, insights consumption, or program management adjacent research work does not qualify.
  2. Survey design and analysis with mixed method research experience (quant leaning); comfort with focus groups, interviews, and field work
  3. Relevant domain experience in consumer technology or consumer electronics. Researchers coming from consumer tech, consumer electronics, or closely related consumer product spaces are the target profile.
  4. Vendor management experience
  5. Proficiency with AI tools (such as Claude) and research efficiency tools
  6. Strong track record of independent, autonomous work and clear stakeholder communication, with references who can speak to both

Additional Minimum Requirements

  • Experience conducting UX research and selecting methods appropriate to the research question
  • Experience planning and moderating user interviews and usability testing
  • Experience synthesizing research findings into clear insights and recommendations for product and design partners
  • Strong written and verbal communication skills
  • Ability to manage multiple tasks, prioritize effectively, and deliver work on schedule in a fast-paced environment

Nice to Have Skills

  1. Shopper insight or retail research experience
  2. Familiarity with tracking studies, TURF analysis, or conjoint analysis
  3. Experience with wearables or packaged goods research from a consumer insights angle

To respect your time, please review the following before applying. The hiring team has been specific about profiles that will not advance:

  • Pure qualitative researchers. A quant leaning, mixed method profile is required.
  • Hardware or XR engineering focused profiles. Domain fit means consumer technology and consumer electronics research, not hardware development or XR technical backgrounds.
  • Purely academic researchers. Applied, in industry consumer research experience is required.
  • Secondary research or TPM adjacent backgrounds. Candidates whose recent work is limited to synthesizing existing research or coordinating research programs will not be considered.

A Note on Your Resume

The hiring team is reviewing resumes closely. Generic skill lists and AI generated resumes are an immediate disqualifier. Your resume should read as specific and personal: name the studies you ran, the methods you chose and why, the products or categories you researched, and the business decisions your insights informed. Concrete, first person detail about your primary research work is what advances candidates.

Location: United States (Remote, in the Bay Area, to allow for easy travel to retail locations.)

Travel Required: Approximately once per month to retail locations; potentially week-long trips.

Role type: Contract 9 Month Position

Expected hours: 40 per week

Benefits:

  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Application Question(s):

  • Do you or will you in the future require any sponsorship to work in the US?

Language:

  • English (Required)

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.