Focus Groups Jobs (NOW HIRING)

We are seeking an experienced Consumer Insights Researcher to support research initiatives that inform product strategy, customer experience, and go-to-market decision making. This role is ideal for a mixed-method researcher who enjoys blending quantitative and qualitative approaches to uncover meaningful consumer insights.

The successful candidate will lead end-to-end research projects, helping stakeholders better understand customer motivations, purchasing behaviors, product adoption, and overall consumer experiences. This position requires a highly organized researcher who can manage multiple concurrent projects, work cross-functionally, and deliver actionable insights in a fast-paced environment.

This is a contract position supporting a high-profile consumer technology organization. Remote work may be available, with occasional field-based research activities required.

• Design and execute qualitative and quantitative research studies, including surveys, interviews, focus groups, diary studies, field research, and product evaluations.
• Select appropriate methodologies based on business objectives and research questions.
• Develop research plans, screeners, discussion guides, questionnaires, and study materials.
• Conduct field-based consumer research in retail and customer environments when needed.

Consumer & Market Insights

• Investigate consumer attitudes, purchase drivers, barriers to adoption, and customer behaviors.
• Explore shopping journeys, retail experiences, and product usage patterns.
• Identify emerging trends and opportunities that can inform product positioning and growth strategies.

• Analyze qualitative and quantitative data to identify key themes, insights, and recommendations.
• Translate complex findings into clear, concise, and actionable business recommendations.
• Create reports and presentations tailored to stakeholder audiences.
• Advise teams on next steps, strategic implications, and future research opportunities.

• Partner with product, marketing, retail, design, and business stakeholders to define research objectives and priorities.
• Coordinate with external research vendors and agencies to support study execution.
• Manage project timelines, deliverables, and stakeholder communications.

• Maintain research documentation and repositories.
• Contribute to organizational learning by ensuring findings are accessible and actionable across teams.

• 8+ years of experience in consumer insights, market research, UX research, or related research disciplines.
• Experience conducting mixed-method research with a strong quantitative foundation.
• Expertise in survey design, analysis, and interpretation.
• Experience planning and moderating interviews, focus groups, usability studies, and field research.
• Ability to synthesize large amounts of data into meaningful insights and recommendations.
• Strong written, verbal, and presentation skills.
• Experience managing multiple projects simultaneously in a fast-paced environment.
• Experience working with research vendors and external partners.
• Proficiency with AI-powered research tools and productivity platforms.

• Experience researching consumer electronics, hardware products, wearable technology, or consumer packaged goods.
• Shopper insights, retail research, or customer journey research experience.
• Familiarity with advanced quantitative methodologies such as:
  • Conjoint Analysis
  • TURF Analysis
  • Brand Tracking Studies
  • Market Segmentation
  • Purchase Funnel Analysis
• Experience supporting go-to-market, growth, or product marketing research initiatives.

• Delivers high-quality research that balances rigor with speed.
• Produces actionable insights that directly influence product, marketing, and business decisions.
• Effectively manages multiple studies at various stages of execution.
• Builds strong partnerships with stakeholders through clear communication and consultative guidance.
• Identifies meaningful opportunities to improve customer understanding and business outcomes.

The ideal candidate is a quant-leaning mixed-method researcher who enjoys moving between survey design, field research, interviews, focus groups, and strategic analysis. They are equally comfortable presenting findings to executives, collaborating with cross-functional teams, and conducting research directly with consumers. They thrive in dynamic environments and are passionate about understanding how people discover, purchase, and use innovative consumer products.

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Location: United States (Remote, in the Bay Area, to allow for easy travel to retail locations.)

Travel Required: Approximately once per month to retail locations; potentially week-long trips.

Role type: Contract 9 Month Position

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English (Required)