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Product Marketing Manager/DirectorA-CAP is a leading provider of capital and third-party asset management solutions. Through our synergistic platform of insurance carriers, reinsurers, and asset management businesses, A-CAP delivers tailored capital solutions to individuals, insurance companies, and small- to medium-sized businesses. A-CAP's Core Business Includes: Capital SolutionsCommercial Real EstateThird-party Asset ManagementPrivate CreditPrimary Insurance CarriersAccredited ReinsurersProduct Marketing & Go-to-Market StrategyDevelop and execute strategic marketing initiatives for annuity and life insurance products across independent agent, bank, and broker-dealer distribution channelsPartner with sales and distribution leaders to craft compelling product positioning and advisor-focused messaging that drives engagement and sales growthLead go-to-market strategy and launch execution for new products, product enhancements, and strategic campaignsTranslate complex insurance concepts into clear, compelling, advisor-friendly marketing materials and sales enablement toolsCreate and oversee high-impact marketing campaigns across digital, print, social media, email, webinars, conferences, and live eventsContent & Sales EnablementDevelop compelling product collateral including: Product guidesCompetitive analyses and scorecardsSales presentationsRate sheetsCampaign materialsThought leadership contentAdvisor education resourcesEnsure all materials remain current, compliant, and aligned with evolving market dynamicsMarket Intelligence & Competitive PositioningMonitor industry trends, regulatory developments, competitor offerings, and emerging opportunities within the annuity and life insurance landscapeConduct market research and competitive analysis to strengthen product differentiation and advisor value propositionsAnalyze campaign performance and distribution feedback to optimize marketing effectiveness and improve business outcomesCross-Functional LeadershipCollaborate closely with marketing, sales, operations, compliance, customer service, and third-party administration teamsSupport advisor and wholesaler education initiatives with effective training and sales enablement resourcesEngage with external partners, advisors, and distribution relationships to gather marketplace insights and strengthen product adoptionRegulatory & Compliance PartnershipEnsure all marketing communications meet industry regulatory standards and internal compliance requirementsStay current on evolving insurance and financial services regulations impacting annuity and life productsWhat You Will Need5+ years of product marketing experience within the insurance or financial services industry.

Candidates with experience from the following environments are preferred: Insurance carriersIMO/FMO organizationsBroker-dealersWealth management and retirement firmsFinancial services marketing organizationsDistribution and product strategy teams focused on annuities and life insuranceStrong expertise in annuities and life insurance products, including product positioning, advisor marketing, and distribution strategyDeep understanding of independent distribution, broker-dealers, banks, IMOs/FMOs, and financial advisor sales channelsProven success developing and executing product marketing campaigns that drive growth and engagementExceptional communication, presentation, and storytelling skills with the ability to simplify complex financial conceptsExperience building marketing and sales enablement materials that support advisor education and product adoptionStrong analytical mindset with the ability to use market insights and performance data to guide strategyHighly organized, collaborative, and execution-oriented with the ability to manage multiple priorities in a fast-paced environmentBachelor's degree in Marketing, Business, Finance, or related field requiredCFP®, CLU®, ChFC®, or other industry designations are a plusPosition Type and Expected Hours of WorkThis is a full-time position.

Days and hours of work are Monday through Friday, 9:00 a.m. to 6:00 p.m., 40 hours weekly, or as otherwise arranged with the manager of the department. US Work Authorization Is Required Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. EEO StatementA-CAP is an Equal Opportunity Employer and does not discriminate in recruiting, hiring, promotion or any other personnel action based on the basis of race, ethnicity, national origin, color, sex, gender, gender identity or expression, sexual orientation, religion, age, disability, veteran status, or any other basis covered by appropriate law.

We comply with the laws and regulations set forth in the Know Your Rights poster. All employment is decided on the basis of qualifications, merit, and business need. To request an accommodation, contact hr@acap.com and we will make every effort to respond to your request within 48 business hours to work towards a positive solution.

DisclaimerThe above is intended to describe the general content of and requirements for the performance of this job. It should not be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.