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Events Marketing Jobs in Springfield, MA (NOW HIRING)

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

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Showing results 21-40

All JobsEvents Marketing JobsEvents Marketing Jobs in Springfield, MA

Events Marketing information

See Springfield, MA salary details

$19.9K

$43K

$53.8K

How much do events marketing jobs pay per year?

As of Aug 7, 2026, the average yearly pay for events marketing in Springfield, MA is $42,965.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,900.00 and $46,800.00 per year, depending on experience, location, and employer.

What is events marketing?

Events marketing is a strategy that involves promoting a brand, product, or service through in-person or virtual events such as conferences, trade shows, product launches, and webinars. The goal is to create engaging experiences that foster direct interactions between the company and its target audience. Events marketing helps build brand awareness, generate leads, and strengthen customer relationships through memorable, interactive touchpoints.

What is the difference between Events Marketing vs Event Coordinator?

AspectEvents MarketingEvent Coordinator
Primary FocusPromoting and advertising events to attract attendees and generate interestPlanning, organizing, and executing the logistics of individual events
Skills RequiredMarketing strategies, branding, digital promotion, communicationOrganization, time management, vendor coordination, problem-solving
Work EnvironmentMarketing departments, agencies, corporate settingsEvent venues, hotels, corporate offices, outdoor locations
Common CertificationsEvent marketing certifications, digital marketing coursesEvent planning certifications, project management courses

While both roles are integral to event success, Events Marketing focuses on promoting and attracting audiences through marketing strategies, whereas an Event Coordinator handles the detailed planning and execution of the event itself. Understanding these differences helps professionals choose the right career path or job focus within the events industry.

What do you do in events marketing?

Events marketing professionals plan, organize, and promote events such as trade shows, conferences, and product launches to increase brand awareness and engagement. They coordinate logistics, develop marketing materials, and analyze event effectiveness, often using tools like CRM software and social media platforms.

How do you become an events marketing professional?

To become an events marketing professional, individuals typically pursue a bachelor's degree in marketing, communications, or a related field. Gaining experience through internships or entry-level roles, developing skills in event planning, digital marketing, and communication, and becoming familiar with marketing tools and analytics are important steps in building a career in this field.

How does an events marketing professional typically collaborate with other departments during the planning and execution of events?

Events Marketing professionals often work closely with teams such as sales, public relations, and product management to ensure that each event aligns with broader business goals. They coordinate with sales to understand target audiences and generate leads, while partnering with PR to maximize media coverage and brand exposure. Collaboration with creative and logistics teams is also essential for developing engaging content and managing on-site execution. This cross-functional teamwork is crucial for delivering cohesive and impactful events.

What are the key skills and qualifications needed to thrive as an events marketing professional, and why are they important?

To thrive in Events Marketing, you need strong project management, strategic planning, and communication skills, often supported by a degree in marketing or related fields. Familiarity with event management software, CRM systems, and digital marketing tools is typically required. Creativity, adaptability, and excellent interpersonal skills help professionals excel in engaging audiences and managing stakeholders. These capabilities are crucial for executing successful events that drive brand awareness and achieve organizational goals.

What does an events marketing do?

An events marketing professional plans, promotes, and manages events to increase brand awareness and engagement. They coordinate logistics, develop marketing strategies, and use tools like social media and email campaigns to attract attendees and achieve marketing goals.
What are the most commonly searched types of Events Marketing jobs in Springfield, MA? The most popular types of Events Marketing jobs in Springfield, MA are:
What are popular job titles related to Events Marketing jobs in Springfield, MA? For Events Marketing jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Events Marketing jobs in Springfield, MA look for? The top searched job categories for Events Marketing jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Events Marketing jobs? Cities near Springfield, MA with the most Events Marketing job openings:
Events Marketing jobs near you
Infographic showing various Events Marketing job openings in Springfield, MA as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 2% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $42,965 per year, or $20.7 per hour.

Marketing and Inventory Manager

Scranton Auto Group

Vernon, CT • On-site

Full-time

Re-posted 21 days ago

Job description

Job Title: Marketing and Inventory Manager
Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: Full-Time
Job Summary:
We're looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales, optimize stock levels, and enhance customer experience. The ideal candidate is passionate about the powersports industry, understands the buying habits of enthusiasts, and is comfortable balancing front-end branding with back-end logistics.
Key Responsibilities:
Marketing:
  • Develop and execute local and digital marketing strategies tailored to the powersports market (motorcycles, ATVs, UTVs, etc.).
  • Promote dealership events, product launches, seasonal sales, and financing specials.
  • Manage website updates, SEO, Google Ads, and social media presence (Facebook, Instagram, YouTube, etc.).
  • Create content that resonates with off-road, street, and recreational riders.
  • Work with OEM partners on co-op advertising, promotions, and campaigns.
  • Track lead generation, web traffic, and campaign performance to optimize ROI.
Inventory Management:
  • Monitor inventory of new and pre-owned units, accessories, and parts.
  • Use dealership management systems (DMS) and inventory tools to maintain real-time stock accuracy.
  • Conduct regular inventory audits and assist in pricing, floor planning, and merchandising.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • 2-4 years of experience in marketing and/or inventory management, ideally in a retail or dealership environment.
  • Knowledge of the powersports industry and a genuine interest in motorcycles, ATVs, and related gear.
  • Familiarity with DMS systems (e.g., Lightspeed, CDK), as well as tools like Google Analytics, Mailchimp, and Meta Business Suite.
  • Strong project management, analytical, and communication skills.
Preferred Qualifications:
  • Experience working in or marketing for a powersports, automotive, or outdoor recreation brand.
  • Comfortable shooting/editing video or working with content creators to highlight products and events.
  • Experience working with OEM co-op ad programs and manufacturer marketing guidelines.
Perks:
  • Competitive pay + bonus opportunities
  • Industry discounts on gear and equipment
  • Access to demo rides and new product launches
  • Opportunities to attend trade shows, races, and powersports events
  • Fun, fast-paced team of riders and gearheads

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