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Entry Level Martech Jobs in California (NOW HIRING)

This is not an entry-level role. We're looking for someone who has already proven they can generate ... Experience in B2B SaaS, data, or martech * Experience selling into or prospecting within at least ...

Market Development Lead

San Francisco, CA · On-site

$105K - $150K/yr

This is not an entry-level role. We're looking for someone who has already proven they can generate ... Experience in B2B SaaS, data, or martech * Experience selling into or prospecting within at least ...

This is not an entry-level role. We're looking for someone who has already proven they can generate ... Experience in B2B SaaS, data, or martech * Experience selling into or prospecting within at least ...

Entry Level Martech information

What is the difference between Entry Level Martech vs Entry Level Digital Marketing?

AspectEntry Level MartechEntry Level Digital Marketing
Required CredentialsBasic marketing or tech certifications, familiarity with marketing toolsSimilar certifications, focus on marketing fundamentals and digital tools
Work EnvironmentTech-focused teams, marketing technology departmentsMarketing teams, advertising agencies, digital departments
Employer & Industry UsageTech companies, marketing agencies, e-commerceBrands, agencies, media companies
Search & Comparison IntentUnderstanding roles in marketing techEntry-level digital marketing roles

Entry Level Martech roles focus on marketing technology tools, data management, and automation, often requiring familiarity with marketing platforms. Entry Level Digital Marketing positions emphasize content creation, social media, and campaign management. Both roles share foundational marketing skills but differ in technical focus and daily tasks.

What is an entry level martech position?

An entry level martech (marketing technology) position is a starting role for individuals interested in working at the intersection of marketing and technology. In this job, you'll typically support digital marketing campaigns by using various tools and platforms to automate, analyze, and optimize marketing processes. Responsibilities may include managing email marketing systems, updating customer databases, assisting with data analytics, and supporting the implementation of marketing software. This role is ideal for those with an interest in both marketing strategy and technology, and it often serves as a stepping stone to more specialized martech or digital marketing roles.

What are the key skills and qualifications needed to thrive as an Entry Level Martech professional, and why are they important?

To thrive as an Entry Level Martech professional, you need a foundational understanding of digital marketing, data analysis, and marketing automation, often supported by a relevant degree or coursework. Familiarity with tools like Google Analytics, CRM systems (such as Salesforce), and platforms like HubSpot or Marketo is typically required. Strong communication, problem-solving abilities, and a willingness to learn new technologies help you stand out in this role. These skills ensure effective campaign execution, data-driven decision-making, and adaptability in the rapidly evolving marketing technology landscape.

What are some common challenges faced by entry-level professionals in Martech, and how can they overcome them?

Entry-level professionals in Martech often face challenges such as quickly adapting to a fast-paced, ever-evolving technology landscape and learning to work with a variety of marketing tools and platforms. Another common hurdle is bridging the gap between technical solutions and marketing objectives, which requires strong communication and problem-solving skills. To overcome these challenges, new hires should proactively seek training opportunities, stay updated on industry trends, and collaborate closely with both marketing and IT teams to gain a holistic understanding of Martech processes.
What are the most commonly searched types of Martech jobs in California? The most popular types of Martech jobs in California are:
What job categories do people searching Entry Level Martech jobs in California look for? The top searched job categories for Entry Level Martech jobs in California are:
Infographic showing various Entry Level Martech job openings in California as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Market Development Lead

Windfall

San Francisco, CA

$105K - $150K/yr

Full-time

Re-posted 10 days ago


Job description

As the Market Development Lead, you'll serve as the critical bridge between our marketing efforts and the sales team, playing a pivotal role in accelerating our revenue pipeline. 

You will execute high-quality inbound follow-up and warm outbound motions while building and iterating the AI-assisted workflows that power the top of our funnel.

This is not an entry-level role. We're looking for someone who has already proven they can generate a pipeline, write sequences that convert, and operate independently.

This role is for a highly motivated, intellectually curious professional who wants to be at the intersection of human persuasion, AI-powered outreach, and GTM operations.

You'll run and tune an AI-powered motion, chasing down high-intent inbound leads, calling into warm AI-sourced accounts, leading post-event follow-up, and making sure our sellers spend their time where it counts: in the room with qualified opportunities. 

If you're someone who geeks out on great copy, wants to understand how AI is reshaping GTM, and is hungry to build and scale something from the ground up, this is your role.

We’re on a mission to change how organizations perceive and use people data. And we hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; and (5) Act with integrity and trust.

Responsibilities:
  • Own top-of-funnel pipeline generation across early stage inbound leads and Artisan AI-sourced leads into qualified opportunities
  • Execute rapid, thoughtful follow-up with webinar attendees, field event contacts, and marketing-sourced leads to book sales meetings
  • Drive pre- and post-event outreach to maximize pipeline generated from field events and conferences, using AI to handle research and first drafts so you can focus on high value conversations 
  • Build, write, and optimize Outreach sequences while owning message quality, brand alignment, and AI personalization
  • Leverage AI tools like Artisan, Outreach, and Claude for account identification, persona mapping, and tailored messaging
  • Identify and pre-qualify cold key persona contacts and ICP accounts across target verticals
  • Surface quality insights to RevOps, Sales, and Marketing on lead conversion to optimize GTM feedback loop
  • Serve as a signal amplifier between the top of funnel and the sales floor to improve the overall sales motion
Requirements:
  • Bachelors degree or equivalent experience
  • Minimum 1–3 years of experience in a sales development, inside sales, or growth marketing role with a demonstrable track record of quota attainment
  • Strong written communication skills—you can write a cold email that actually gets a reply
  • Comfortable making phone calls to high-propensity leads
  • Demonstrated ability to work with CRM and sales engagement tools (HubSpot, Outreach, Salesforce, or equivalent)
  • Intellectually curious with a genuine interest in how AI is changing sales and GTM motions
  • Strong instinct for the human role in AI-assisted outreach—you know AI helps with scale, but you own quality and persuasion
  • Proven ability to self-manage pipeline, prioritize high-intent leads, and operate independently 
  • Based in San Francisco; able to work from our SF office
Preferred Qualifications:
  • Experience in B2B SaaS, data, or martech
  • Experience selling into or prospecting within at least one of our core verticals: Retail, Travel & Hospitality, Financial Services, or Nonprofit organizations
  • Exposure to AI prospecting tools (Artisan, Clay, or similar)
  • Interest in a career path toward Sales, RevOps, Growth Marketing, or GTM Engineering
About Windfall
Windfall is a people intelligence and AI company that gives go-to-market teams actionable insights. By democratizing access to people data, organizations can intelligently prioritize go-to-market resources to drive greater business outcomes. Powered by best-in-class machine learning and artificial intelligence, Windfall activates insights into workflows that engage the right people for each respective organization. More than 1,500 data-driven organizations use Windfall to power their business. For more information, please visit www.windfall.com.
 
We comply with CCPA. For more information on how we comply, review our privacy notice.
 
Windfall is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 
 
We may use AI tools to assist parts of the hiring process, such as reviewing applications or analyzing resumes. These tools assist our team and do not replace human judgment. Final hiring decisions are made by people.