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Entertainment Research Jobs (NOW HIRING)

SagePaths

Entertainment Attorney

Los Angeles, CA

$175K/yr

Entertainment Attorney About the Opportunity We are partnering with a well-regarded, full-service ... Excellent legal writing, research, and analytical skills * Strong client communication skills ...

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DramaBox

IP Research Associate

Los Angeles, CA · On-site

This role will support IP discovery, trend research, and content analysis across emerging entertainment ecosystems. The ideal candidate is highly engaged with online content culture and has a strong ...

Rivers Casino

Manager Entertainment

Philadelphia, PA · On-site

Ensure all entertainment and audio/visual objectives are achieved while maintaining focus on the ... Attend performances for evaluation and research of demographics for possible future local, regional ...

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How much do entertainment research jobs pay per hour?

As of Jun 30, 2026, the average hourly pay for entertainment research in the United States is $33.86, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $41.35 per hour, depending on experience, location, and employer.

What are some typical projects or daily tasks for someone working in Entertainment Research?

Entertainment Research professionals typically spend their days gathering and analyzing audience data, monitoring trends across TV, film, digital platforms, or social media, and preparing reports or presentations for content creators and executives. You may be involved in designing surveys, focus groups, or analyzing ratings and box office performance to inform creative or business decisions. Collaboration is common, as researchers work closely with marketing, programming, and production teams to provide insights that shape strategies. These tasks offer a dynamic work environment, where adaptability and curiosity are valued for keeping up with the fast-paced evolution of the entertainment industry.

What does an Entertainment Research job involve?

An Entertainment Research job involves analyzing audience trends, market data, and content performance to help media companies make informed decisions. Researchers gather insights through surveys, focus groups, and data analytics to understand viewer preferences and industry shifts. They work closely with marketing, content development, and strategy teams to optimize programming, advertising, and distribution strategies.

What are the key skills and qualifications needed to thrive in the Entertainment Research position, and why are they important?

To thrive in Entertainment Research, you need strong analytical abilities, media industry knowledge, and experience with quantitative and qualitative research methodologies, often supported by a relevant bachelor's degree. Familiarity with data analysis tools such as SPSS, Nielsen ratings, or media monitoring platforms is commonly required. Excellent communication, attention to detail, and a collaborative mindset help researchers present findings and work effectively with creative teams or executives. These skills are vital for generating actionable insights that guide content creation, marketing strategies, and audience engagement in the rapidly changing entertainment landscape.

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Entertainment Research jobs near you

Manager, Insights, Strategy & Analytics - Unscripted Series

Sony Pictures

Culver City, CA • On-site

Full-time

Posted 3 days ago

Key responsibilities

  • Produce and present insights deliverables on assigned unscripted series, including performance insight memos, social analysis, and franchise insights.

  • Lead and execute primary research studies on titles, such as IP evaluation, concept explorations, pilot testing, and season diagnostics.

  • Leverage and synthesize data from primary, syndicated, social, and performance sources to generate actionable insights for content strategy, marketing, and creative development.

Job description

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, THE NIGHT AGENT, THE LAST OF US, OUTLANDER, AMERICAN IDOL, SHARK TANK, THE REAL HOUSEWIVES OF BEVERLY HILLS, VANDERPUMP RULES, PLATONIC, CLUE, etc. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.
Sony Pictures Television is looking for a Manager to join our Insights Strategy & Analysis Team, supporting unscripted (aka Nonfiction) series such as SHARK TANK, THE REAL HOUSEWIVES OF BEVERLY HILLS, AMERICAN IDOL, CLUE, etc.
As part of the SPT Insights, Strategy, and Analytics team, this Manager will work in a consultative manner with senior executives and cross-functional teams to deliver insights that inspire creative development, content strategy, and marketing. This role will be a key member of a team that are experts on the entertainment marketplace, commissioning trends, customer needs, and audience tastes.
This Manager will elevate the voice of the consumer and provide strategic content insights that support Sony Pictures Television's success in our unique role as an independent studio. Using secondary & syndicated data, primary research, ratings & consumption data and social listening, this Manager will support key SPT series throughout their lifecycles and will be responsible for actionable insights and strategies in supporting trend identification, landscape opportunity analysis, concept and pilot testing, content positioning, content promotion & launch / post launch analyses. This role will play a meaningful and visible role in guiding content creation, optimizing audience engagement, and making our content the best it can be. The Manager Of Insights, Strategy & Analytics will report to the Director Of Insights, Strategy & Analytics - Unscripted Series, Superheroes, Sci-Fi, Fantasy
Responsibilities
Title/Brand Lead
  • Embed with internal teams as the "face of research" on any research aspect of assigned titles
  • Provide holistic insights that pull together primary, syndicated, social and performance data on title and synthesize into a cohesive story
  • Produce and present insights deliverables on titles, including performance insight memos, social analysis/strategy, franchise insights, etc.
  • Lead title research including design, fieldwork, and execution of primary research studies including, but not limited to, IP evaluation, concept explorations, pilot testing, season diagnostics, etc.
  • Generate material across life-cycle of title - sales, brand partnerships, consumer products, experiences, etc.
  • Manage projects both with internal stakeholders and external vendors, actively communicating on project timelines, budget, deliverables
  • Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders

Genre Landscape & Trends
  • Leverage primary and secondary research and data sources, including performance data and social analytics, to evaluate genre landscape & content trends
  • Generate strategic insights on genre and content trends to futureproof creative strategies
  • Represent genre expertise internally - design a roadmap of projects and deliverables to proactively communicate genre insights as a vital, trusted resource for senior leaders
  • Enhance understanding of the competitive landscape

Communication
  • Design best-in-class deliverables that concisely and effectively communicate insights
  • Clearly articulate and translate complex, data-driven insights into crisp, actionable takeaways
  • Develop strategic insights and communicate those to creative teams and to senior leaders
  • Present findings to key stakeholders including senior leadership, development, current programming, marketing/PR, as well as to EPs, production companies, etc.
  • Liaison between US/Culver City team in all areas (e.g. TV Production Insights, Data Analytics)

Team Leadership
  • Collaborate closely with team members to provide holistic insights
  • Establish close, effective relationships with creative, marketing, and partners across Sony

Qualifications
  • 5-7 years of experience in media and entertainment research, market intelligence, data analytics, social data analytics, and/or business strategy or consulting
  • Ability to synthesize information from multiple sources and tell clear, concise stories with data
  • Expert understanding of TV landscape, including linear networks, digital/SVOD platforms, and emerging media platforms, as well as of the TV production business model
  • Experience with Nielsen Ratings viewership measurement (NNTV, NPower, SVOD Content Ratings, Total Content Ratings), Ad Intel, and with digital (AVOD, VOD, SVOD etc.)
  • Experience with social and YouTube measurement to report on social campaign performance, identify trending content and audience behaviors and familiar with tools like Talkwalker, Tubular, and TikTok analytics
  • Familiarity with or fluency in managing qualitative and quantitative primary research projects
  • Experience working with Creative Executives a plus
  • Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint, Excel, Outlook, Word)
  • Strong interpersonal, consensus-building skills, with ability to communicate and achieve results across multiple stakeholders
  • Confident and self-motivated; able to own projects and execute them at a high level
  • Respectful, friendly, and approachable with a positive outlook and attitude
  • Exceptional organization and project management skills, ability to prioritize multiple projects
  • Collaborative and transparent with experience working in a matrixed, multicultural, and international organization
  • Bachelor's degree required, preferably in the fields of Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields
  • Passion and curiosity for film and television!

The anticipated base salary for this position is $93 to $120K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
Sony Pictures does not allow audio recording, video recording or use of AI note-taking tools during interviews. Please be aware these tools may be enabled as a default and can be difficult to disable once the interview has started, so we recommend you check your device and disable these tools prior to the start of your interview. If recording or the use of the tools occurs during the interview and cannot be promptly turned off or disabled, the interviewer may end the interview.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.

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