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Email Marketing Operations Manager Jobs in Alabama

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

MARTIN INCORPORATED

MARKETING MANAGER

Florence, AL · On-site

$70K - $75K/yr

... social media, email marketing, and offline channels. * Lead and manage a team of professionals ... including our Web & Graphic Designer and Marketing Content Creator, providing guidance, support ...

Martin Supply

MARKETING MANAGER

Florence, AL · On-site

$75K/yr

... social media, email marketing, and offline channels. * Lead and manage a team of professionals ... including our Web & Graphic Designer and Marketing Content Creator, providing guidance, support ...

Brook Valley Management

Marketing Manager

Birmingham, AL · On-site

$70K - $95K/yr

... operations and integrated campaigns across digital, field, and physical channels. The Marketing ... email, SMS, signage, in-store marketing, field marketing, and physical asset branding. * Lead ...

Brook Valley Management

Marketing Manager

Birmingham, AL · On-site

$70K - $95K/yr

... operations and integrated campaigns across digital, field, and physical channels. The Marketing ... email, SMS, signage, in-store marketing, field marketing, and physical asset branding. * Lead ...

Harris

$80K - $90K/yr

Deploy and manage campaigns across multiple channels-including website, email, social media ... marketing, or commercial operations within public sector SaaS; K-12 education experience is ...

EoS Fitness

Operations Manager

Almond, AL

Partners with Sales, Fitness, Facilities and Marketing teams to improve overall gym performance and ... email system. * Ability to bend routinely and repetitively to lift more than 40 lbs.

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All JobsEmail Marketing Operations JobsEmail Marketing Operations Manager JobsEmail Marketing Operations Manager Jobs in Alabama

Email Marketing Operations Manager information

See Alabama salary details

$73K

$86K

$97.4K

How much do email marketing operations manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for email marketing operations manager in Alabama is $85,996.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,800.00 and $92,500.00 per year, depending on experience, location, and employer.

What does an email marketing operations manager do?

An Email Marketing Operations Manager oversees the planning, execution, and optimization of email marketing campaigns. Their responsibilities include managing email lists, ensuring deliverability, analyzing campaign performance, and maintaining compliance with regulations like GDPR and CAN-SPAM. They work closely with marketing teams to create effective strategies, implement automation, and use analytics to improve engagement and conversion rates.

What are some common challenges faced by an email marketing operations manager when coordinating campaigns across multiple teams?

Email Marketing Operations Managers often face the challenge of aligning messaging, timelines, and data requirements across marketing, design, content, and IT teams. Coordinating these elements requires strong project management skills and clear communication to avoid delays or inconsistencies in campaigns. Additionally, ensuring compliance with data privacy regulations and maintaining list hygiene can add complexity, especially when managing multiple campaigns simultaneously. Proactively setting expectations, using collaborative tools, and establishing streamlined workflows can help mitigate these challenges.

What are the key skills and qualifications needed to thrive as an email marketing operations manager, and why are they important?

To thrive as an Email Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and a strong understanding of email compliance regulations, often supported by a degree in marketing or similar field. Familiarity with email marketing platforms (such as Salesforce Marketing Cloud, Mailchimp, or HubSpot), analytics tools, and CRM systems is typically required, along with certifications like HubSpot Email Marketing or Salesforce Certified Marketing Cloud Email Specialist. Strong project management, attention to detail, and effective communication skills help you excel in coordinating teams and optimizing campaign performance. These skills and qualifications are vital to drive engagement, maintain brand reputation, and achieve measurable business outcomes through targeted email campaigns.

What is the difference between Email Marketing Operations Manager vs Email Marketing Specialist?

AspectEmail Marketing Operations ManagerEmail Marketing Specialist
ResponsibilitiesOversees email campaign workflows, manages automation, ensures technical setup, and optimizes email systems.Creates email content, designs campaigns, segments audiences, and analyzes campaign performance.
Required SkillsTechnical knowledge of email platforms, automation tools, data analysis, and project management.Copywriting, design skills, segmentation, and basic analytics.
CredentialsOften requires marketing certifications or technical training in email platforms.Marketing or communications degrees, with certifications like HubSpot or Mailchimp preferred.
Work EnvironmentTypically in marketing teams within digital agencies, e-commerce, or corporate marketing departments.

The Email Marketing Operations Manager focuses on managing the technical and operational aspects of email campaigns, ensuring systems run smoothly and efficiently. In contrast, the Email Marketing Specialist concentrates on content creation and campaign execution. Both roles often collaborate but serve different functions within email marketing strategies.

What are popular job titles related to Email Marketing Operations Manager jobs in Alabama?

For Email Marketing Operations Manager jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Email Marketing Operations Manager jobs in Alabama look for?

The top searched job categories for Email Marketing Operations Manager jobs in Alabama are:

What cities in Alabama are hiring for Email Marketing Operations Manager jobs?

Cities in Alabama with the most Email Marketing Operations Manager job openings:

Email Marketing Operations Manager jobs near you
Infographic showing various Email Marketing Operations Manager job openings in Alabama as of June 2026, with employment types broken down into 84% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $85,996 per year, or $41.3 per hour.

Digital Marketing Mgr

OWA

Foley, AL • On-site

Full-time

Re-posted 25 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts - providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something - to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.
DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display - managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis - working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator's existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative

QUALIFICATIONS:
  • 4-6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy - not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided - this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field

Interested applicants can apply directly to www.visitowa.com/employment.
To maintain document integrity and ensure optimal system processing, please submit your resume and supporting files in PDF format.
Equal Opportunity Employer
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