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Email Manager Jobs in Michigan (NOW HIRING)

Program Manager Years of Experience: 5+ years of recent experience in managing IT projects ... This e-mail message, including any attachments, is for the sole use of the intended recipient(s ...

Administrative Assistant

Lansing, MI ยท On-site

$18.25 - $24.50/hr

Email Management * Monitor and manage the team's email accounts, prioritizing messages and responding on behalf of team members as necessary. * Organize and maintain email correspondence for easy ...

Administrative Assistant

Lansing, MI ยท On-site

$18.25 - $24.50/hr

Email Management * Monitor and manage the team's email accounts, prioritizing messages and responding on behalf of team members as necessary. * Organize and maintain email correspondence for easy ...

Account Manager

Novi, MI ยท On-site

$70 - $100/hr

The Account Manager is responsible for supporting accounts based on product segment, full cycle ... Do not email your application materials to this email address. Application materials sent to this ...

Showing results 21-40

Email Manager information

See Michigan salary details

$62.3K

$89.6K

$126.8K

How much do email manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for email manager in Michigan is $89,556.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,700.00 and $108,900.00 per year, depending on experience, location, and employer.

What are some common challenges email managers face when coordinating campaigns across multiple departments?

Email Managers often need to collaborate with marketing, sales, design, and IT teams to ensure campaigns are executed smoothly. Coordinating input, assets, and approvals from various stakeholders can be challenging, especially when timelines are tight or priorities differ. Clear communication, project management tools, and well-defined processes are essential to keep everyone aligned and campaigns on schedule. Developing strong relationships with team members and setting realistic expectations can help Email Managers navigate these challenges effectively.

What are the key skills and qualifications needed to thrive as an email manager, and why are they important?

To excel as an Email Manager, you should have expertise in email marketing strategy, campaign analysis, and a strong understanding of audience segmentation, often supported by a degree in marketing or communications. Familiarity with email marketing platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud, as well as knowledge of analytics tools and email compliance regulations, is essential. Strong organizational skills, creativity, and the ability to interpret data and collaborate across teams set top performers apart. These skills and qualities are crucial for driving engagement, optimizing campaign performance, and ensuring compliance in a rapidly changing digital marketing landscape.

What does an email manager do?

An email manager oversees the planning, execution, and analysis of email marketing campaigns to engage customers and promote products or services. They use email marketing tools, analyze campaign performance, and ensure compliance with privacy regulations. Strong communication skills and knowledge of marketing strategies are essential for this role.

What are the most commonly searched types of Email jobs in Michigan?

The most popular types of Email jobs in Michigan are:

What cities in Michigan are hiring for Email Manager jobs?

Cities in Michigan with the most Email Manager job openings:

Infographic showing various Email Manager job openings in Michigan as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $89,556 per year, or $43.1 per hour.

Director of Lifecycle Marketing

Truly Free Home

Williamsburg, MI โ€ข On-site

$120K - $150K/yr

Full-time

Re-posted 8 days ago


Key responsibilities

  • Own and deliver 30-40%+ of total company revenue through lifecycle channels by building and executing a high-frequency, high-conversion campaign calendar.

  • Architect and optimize end-to-end customer journeys including acquisition, conversion, post-purchase monetization, replenishment, subscription upsell, and reactivation.

  • Lead direct-response messaging strategy across Email and SMS, developing offer frameworks, promotional hooks, and urgency tactics to drive revenue, conversion, or retention.


Job description

Director of Lifecycle Marketing (Email & SMS - Direct Response)
Department: Marketing
** 2 Positions, one with Truly Free Home and the other with our sister company TrulyFree.com (Marketplace)
Reports to: CMO for Truly Free Home, Executive Director of Marketing for TrulyFree.com
Location: Remote
Employment Type: Full-time
Compensation: Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)
About Us
Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels-they are core profit centers responsible for a significant portion of company revenue.
TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.
Position Overview
We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30-40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2-3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.
You will be responsible for building a predictable, profit-generating lifecycle operating system-one that continuously optimizes retention, increases LTV, and improves subscription performance.
This role requires a true operator-someone who can:
  • Run a high-volume campaign engine
  • Make decisive calls on offers, products, and promotions
  • Close the loop between performance data and future strategy

Core Ownership Areas
1. Revenue Ownership (Email + SMS)
  • Own and deliver 30-40%+ of total company revenue through lifecycle channels
  • Build and execute a high-frequency, high-conversion campaign calendar
  • Decide what products, offers, and promotions get deployed based on performance data
  • Drive first purchase, repeat purchase, and subscription conversion

2. Lifecycle & Subscription Strategy
  • Architect and continuously optimize end-to-end customer journeys, including:
    • Acquisition nurture
    • Conversion flows
    • Post-purchase monetization
    • Replenishment & subscription upsell
    • Win-back/reactivation
  • Partner with leadership to define and evolve subscription strategy at a strategic level
  • Improve rebill rates, churn reduction, and subscriber LTV

3. Messaging, Copy & Offer Strategy
  • Lead direct-response messaging strategy across Email and SMS
  • Ensure every send has a clear objective: drive revenue, conversion, or retention
  • Develop and refine:
    • Offer frameworks
    • Promotional hooks
    • Urgency and conversion tactics
  • Maintain balance between brand integrity and aggressive performance marketing

4. Data, Reporting & Feedback Loop
  • Own reporting and performance analysis across lifecycle channels:
    • Revenue per send / per subscriber
    • Contribution to total revenue
    • Conversion rates, AOV, LTV, churn
  • Build a closed-loop feedback system:
    • Insights โ†’ Hypothesis โ†’ Test โ†’ Scale
  • Use data to inform:
    • Campaign cadence
    • Offer selection Segmentation strategy
  • Develop a predictable, repeatable system for revenue generation and optimization

5. Operating System & Process Development
  • Build and maintain a scalable lifecycle marketing operating system, including:
    • Campaign planning cadence
    • Testing frameworks
    • Performance review cycles
  • Establish clear processes for ongoing optimization and iteration
  • Ensure lifecycle is a data-forward, continuously improving retention engine

Key Requirements
  • 6-10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
  • Proven experience managing large-scale lists (2-3M+ subscribers) or multiple segmented lists
  • Demonstrated success driving 30%+ of company revenue from Email/SMS
  • Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
  • Strong background in direct response marketing (copy, offers, conversion strategy)
  • Experience owning subscription performance and retention optimization
  • Strong technical fluency:
    • Deliverability best practices
    • Data flows, tracking, and integrations
  • Analytical mindset with ability to translate data into action quickly
  • Ability to operate both strategically and tactically (player-coach)

What Success Looks Like
  • Email and SMS consistently drive 30-40%+ of total revenue
  • A high-output, high-performing campaign engine running weekly
  • Measurable improvements in:
    • Subscription conversion and rebill rates
    • Retention and LTV
  • Strong inbox placement and deliverability health across all sends
  • A clear, scalable lifecycle operating system that produces predictable results
  • Continuous testing culture with clear performance insights driving decisions

Compensation & Incentives
  • Competitive base salary
  • Performance bonus tied directly to:
    • Email/SMS revenue contribution
    • Subscription growth and retention metrics