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Pavago

Cold Email Specialist

Cold Email Specialist (Deliverability + Client Success + Campaign Operations) Full-Time Remote Flexible Hours with U.S. Client Overlap About the Role We're hiring a highly execution-focused Cold ...

Pavago

Email Marketing Specialist

Client Business Hours (with flexibility for campaign launches and reporting deadlines) About the Role Our client is seeking an Email Marketing Specialist to build, launch, and optimize high ...

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How much do email campaign jobs pay per year?

As of Sep 7, 2026, the average yearly pay for email campaign in the United States is $78,187.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $82,500.00 per year, depending on experience, location, and employer.

What is an email campaign specialist?

Email campaign specialists are professionals who design, implement, and optimize email marketing campaigns for businesses or organizations. They are responsible for creating engaging email content, segmenting audiences, scheduling email sends, and analyzing campaign performance to improve results. These specialists often work with marketing teams and use email marketing platforms to reach specific goals, such as increasing sales, brand awareness, or customer engagement.

What are some common challenges faced by professionals managing email campaigns, and how can they be addressed?

One common challenge in managing email campaigns is ensuring high deliverability rates while avoiding spam filters. This often requires maintaining clean email lists, crafting relevant content, and regularly testing campaigns. Another challenge is creating engaging messaging that resonates with diverse audiences, which can be addressed by segmenting lists and personalizing content. Collaboration with design, content, and analytics teams is key to optimizing campaign performance and reporting on results. Staying updated on best practices and evolving regulations, like GDPR, is also crucial for success in this role.

What are the key skills and qualifications needed to thrive as an email campaign specialist, and why are they important?

To thrive as an Email Campaign Specialist, you need expertise in digital marketing, copywriting, data analysis, and a solid understanding of email marketing strategies, often supported by a marketing degree or relevant certifications. Familiarity with email marketing platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud, as well as knowledge of A/B testing and analytics tools, is typically required. Strong attention to detail, creativity, and effective communication are vital soft skills that set top performers apart. These abilities are crucial for driving engagement, maximizing campaign ROI, and ensuring compliance with regulations like GDPR or CAN-SPAM.

What is the difference between Email Campaign vs Email Marketing Specialist?

AspectEmail CampaignEmail Marketing Specialist
CredentialsTypically no specific certifications requiredOften holds certifications like HubSpot Email Marketing or Mailchimp Certification
Work EnvironmentFocuses on executing specific email campaigns, often part of a larger marketing teamInvolves strategic planning, analytics, and campaign management
Industry UsageUsed across various industries for targeted email outreachCommonly employed in digital marketing agencies and corporate marketing departments
Search & Comparison IntentOften searched together, with users comparing execution vs strategy roles

While an Email Campaign refers to the specific execution of individual email sends, an Email Marketing Specialist oversees the broader strategy, planning, and analysis of email marketing efforts. Both roles are essential in digital marketing, but they differ in scope and responsibilities.

More about Email Campaign jobs

What are the most commonly searched types of Email Campaign jobs?

The most popular types of Email Campaign jobs are:

What states have the most Email Campaign jobs?

States with the most job openings for Email Campaign jobs include:

What job categories do people searching Email Campaign jobs look for?

The top searched job categories for Email Campaign jobs are:

Email Campaign jobs near you
Infographic showing various Email Campaign job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 18% Part Time, and 5% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $78,187 per year, or $37.6 per hour.

Email Campaign Manager

AmeriLife Group, LLC

Clearwater, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New

AmeriLife rating

8.6

Company rating: 8.6 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

94th of 315 rated insurance

Job description

Our Company
Explore how you can contribute at AmeriLife.
For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.
Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.
Job Summary
We're looking for an experienced Email Campaign Manager to lead the planning, execution, and optimization of email marketing initiatives across multiple business channels, affiliate organizations, and partner marketing initiatives. This role is responsible for managing the full lifecycle of email campaigns, including campaign strategy, audience segmentation, content coordination, testing, deployment, reporting, and performance optimization.
The ideal candidate understands how to deliver the right message to the right audience at the right time, leveraging email marketing best practices to drive engagement, lead nurturing, retention, and business growth. This individual will collaborate closely with internal marketing teams, designers, content creators, and stakeholders to ensure successful campaign execution and measurable results. Experience with Salesforce Marketing Cloud is preferred but not required.
Job Description
Duties and Responsibilities
The following reflects duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time for business reasons.
  • Develop and execute email marketing campaigns that support business objectives across multiple business channels, affiliate organizations, and partner initiatives.
  • Manage the end-to-end email campaign process, including campaign planning, audience segmentation, content coordination, quality assurance, testing, deployment, and reporting.
  • Collaborate with internal stakeholders to gather campaign requirements and translate business goals into effective email marketing strategies.
  • Build, maintain, and optimize automated email journeys, lead nurture programs, and audience segmentation strategies.
  • Monitor campaign performance and use analytics to identify opportunities for optimization and improved engagement.
  • Partner with designers, content creators, vendors, and marketing team members to ensure the timely delivery of campaign assets and communications.
  • Maintain campaign calendars, status reports, and performance dashboards while providing regular updates to stakeholders.
  • Ensure email campaigns follow brand standards, industry best practices, and applicable regulatory requirements.
  • Support affiliate and partner marketing initiatives as needed through email campaign strategy and execution.
  • Stay current on email marketing trends, deliverability best practices, marketing automation capabilities, and emerging technologies.
  • Ensure compliance with insurance, legal, health, safety, privacy, and data protection requirements.

Qualifications
Minimum Job Requirements
  • Bachelor's Degree in Marketing, Communications, Business, or a related field.
  • Minimum 3+ years of hands-on email marketing experience, including campaign strategy, execution, testing, audience segmentation, lead nurturing, and reporting.
  • Experience managing email campaigns from concept through deployment and performance analysis.
  • Experience with email marketing and marketing automation platforms.
  • Salesforce Marketing Cloud experience preferred but not required.
  • Proficiency in Microsoft Office applications.

Knowledge, Skills, and Abilities
  • Strong understanding of email marketing best practices, customer journeys, and lifecycle marketing.
  • Experience with audience segmentation, personalization, and marketing automation.
  • Knowledge of email deliverability, CAN-SPAM requirements, and data privacy regulations.
  • Strong analytical skills with the ability to interpret performance metrics and make data-driven recommendations.
  • Excellent project management, organization, and time management skills.
  • Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment.
  • Strong written and verbal communication skills.
  • Ability to collaborate effectively across teams and build positive working relationships with stakeholders.
  • Excellent problem-solving skills and attention to detail.

What AmeriLife Offers
A comprehensive benefits package that includes PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.
Equal Employment Opportunity Statement
We are an Equal Opportunity Employer and value diversity at all levels of the organization. All employment decisions are made without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, age, national origin, ancestry, disability, genetic information, marital status, veteran or military status, or any other protected characteristic under applicable federal, state, or local law. We are committed to providing an inclusive, equitable, and respectful workplace where all employees can thrive.
Americans with Disabilities Act (ADA) Statement
We are committed to full compliance with the Americans with Disabilities Act (ADA) and all applicable state and local disability laws. Reasonable accommodations are available to qualified applicants and employees with disabilities throughout the application and employment process. Requests for accommodation will be handled confidentially. If you require assistance or accommodation during the application process, please contact us at HR@AmeriLife.com.
Pay Transparency Statement
We are committed to pay transparency and equity, in accordance with applicable federal, state, and local laws. Compensation for this role will be determined based on skills, qualifications, experience, and market factors. Where required by law, the pay range for this position will be disclosed in the job posting or provided upon request. Additional compensation information, such as benefits, bonuses, and commissions, will be provided as required by law. We do not discriminate or retaliate against employees or applicants for inquiring about, discussing, or disclosing their pay or the pay of another employee or applicant, as protected under applicable law. Pay ranges are available upon request.
Background Screening Statement
Employment offers are contingent upon the successful completion of a background screening, which may include employment verification, education verification, criminal history check, and other job-related inquiries, as permitted by law. All screenings are conducted in accordance with applicable federal, state, and local laws, and information collected will be kept confidential. If any adverse decision is made based on the results, applicants will be notified and given an opportunity to respond.

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