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The Omnichannel & B2B Sales Manager is responsible for driving sustainable revenue growth and market share across all US sales channels. Based at our US headquarters in Huntington Beach, CA, this role leads the planning and execution of integrated sales strategies across retail, e-commerce, marketplaces, wholesale, and direct-to-consumer (DTC) channels, while building out the company’s B2B business, including identifying and closing leads for its third-party logistics (3PL) services. The ideal candidate brings a strong understanding of the US consumer market, cross-functional collaboration, and data-driven decision-making to ensure a seamless and consistent brand experience.

• Develop and execute a comprehensive omnichannel sales strategy aligned with US business objectives
• Ensure consistency in pricing architecture, promotions, assortment, and brand positioning across all US channels
• Partner with internal teams to adapt strategies to channel and customer needs while maintaining brand standards

Sales Performance & Revenue Growth

• Own omnichannel sales targets, forecasts, and KPIs
• Drive topline growth and margin optimization through channel mix, pricing, and promotional effectiveness
•  Analyze performance trends and consumer insights to inform strategic planning and execution
•  Identify and launch new marketplace and distributor channels

Key Account & Partner Management

• Manage relationships with strategic retail partners, distributors, and ecommerce platforms
• Lead commercial negotiations, joint business planning, and longterm partnership development
• Collaborate with internal teams and partners to improve sellthrough and digital execution
Cross-Functional Collaboration
• Work closely with Marketing, Supply Chain, Finance, Demand Planning, and Operations teams at headquarters
• Align inventory, demand forecasting, and fulfillment strategies to support omnichannel availability
• Partner with marketing teams on product launches, campaigns, and omnichannel activations

E-commerce & Digital Channel Leadership

• Oversee performance of owned ecommerce platforms and thirdparty marketplaces
•  Optimize digital shelf presence, content standards, conversion rates, and consumer experience
•  Monitor emerging ecommerce technologies, platforms, and omnichannel best practices
• Develop and maintain omnichannel reporting dashboards and executivelevel performance summaries
• Use data and insights to drive continuous improvement and strategic recommendations
• Present regular performance updates to senior leadership

B2B Sales Expansion & 3PL Business Development

• Build out the company’s B2B sales function, developing the strategy, processes, and account base to grow B2B into a meaningful revenue channel
• Prospect and develop new B2B accounts through outbound calls, email campaigns, networking, referrals, and other lead generation activities
• Identify, qualify, and close leads to sell the company’s thirdparty logistics (3PL) services, owning the full sales cycle from prospecting through contract close
• Identify customer needs and recommend tailored product and logistics solutions that align with business objectives
• Develop and maintain longterm relationships with key accounts to maximize repeat business
• Monitor market trends, competitor activity, and customer feedback to identify new growth opportunities

Qualifications

Education & Experience
•  Bachelor’s degree in Business, Marketing, Supply Chain, or a related field
• 5+ years of progressive sales experience in consumer goods, including both ecommerce and B2B sales
•  Demonstrated experience managing omnichannel sales across retail, ecommerce, and B2B environments
Skills & Competencies
• Strong strategic, commercial, and analytical capabilities
• Proven ability to manage complex, multichannel sales environments
• Excellent negotiation, communication, and stakeholder management skills
• Experience with CRM, ERP, and sales analytics platforms
• Ability to work effectively in a fastpaced, onsite, headquarters environment
Preferred Qualifications
• Experience working with major US retail partners and distributors
• Experience selling logistics, fulfillment, or 3PL services is a strong plus
• Background in DTC, distributor, and marketplace business models
• Familiarity with category management, trade marketing, and pricing strategies
Work Environment & Requirements
• This position is onsite at Huntington Beach, CA headquarters
• Occasional domestic travel may be required
• Authorization to work in the United States is required
What We Offer
• Competitive salary and performancebased incentive program
• Comprehensive benefits package, including health, dental, vision, and retirement plans
• Collaborative, performancedriven culture with opportunities for career advancement