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Dtc Operations Director Jobs (NOW HIRING)

My Amazon Guy

DTC Team Lead

Atlanta, GA · Remote

$65K - $80K/yr

The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy ... As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence ...

Deep Roots Harvest, Inc

DTC Supervisor

Mesquite, NV

$22/hr

Dry, Trim, Cure Director Department: Dry, Trim, Cure Required Permits/Licensing/Registration ... Support the operations of the DTC Department by safe and efficient execution of operational ...

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Dtc Operations Director information

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$34K

$107.7K

$179.5K

How much do dtc operations director jobs pay per year?

As of Sep 11, 2026, the average yearly pay for dtc operations director in the United States is $107,680.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,500.00 and $135,500.00 per year, depending on experience, location, and employer.

What is a DTC Operations Director?

A DTC (Direct-to-Consumer) Operations Director is a senior leader responsible for overseeing the end-to-end operations of a company’s direct-to-consumer sales channels. This includes managing supply chain logistics, order fulfillment, customer service, and process optimization to ensure a seamless and efficient customer experience. They collaborate with marketing, product, and technology teams to drive growth, improve operational efficiency, and scale DTC initiatives. The role typically requires strong leadership, analytical, and problem-solving skills, as well as experience with e-commerce and operations management.

How does a DTC Operations Director typically interact with marketing and customer service teams to streamline the customer journey?

A DTC Operations Director works closely with both marketing and customer service teams to ensure a seamless and efficient customer experience. This collaboration involves aligning operational processes with marketing campaigns, ensuring inventory and fulfillment can support promotional activities, and providing feedback from customer service to improve operational efficiency. Regular cross-functional meetings and shared KPIs help ensure everyone is working toward the same goals, ultimately enhancing customer satisfaction and loyalty. This role often acts as a bridge, translating strategic objectives into operational execution.

What are the key skills and qualifications needed to thrive as a DTC Operations Director, and why are they important?

To thrive as a DTC Operations Director, you need expertise in supply chain management, e-commerce operations, and business analytics, usually backed by a relevant degree and substantial experience in direct-to-consumer channels. Familiarity with ERP systems, order management platforms, and analytics tools is typically required, along with knowledge of logistics software. Strong leadership, strategic thinking, and excellent communication skills set top performers apart in this role. These skills and qualities are crucial for efficiently managing end-to-end DTC operations, optimizing customer experience, and driving business growth.

Is a Dtc Operations Director a high position?

A Dtc Operations Director is a senior leadership role responsible for overseeing direct-to-consumer operations, including supply chain, logistics, and customer experience. It is generally considered a high-level position within a company's organizational hierarchy, often requiring extensive experience and strategic skills.

What does a Dtc Operations Director do?

A DTC Operations Director oversees the direct-to-consumer sales and logistics processes within a company, managing supply chain, order fulfillment, customer service, and sales strategies. They coordinate cross-functional teams, analyze performance metrics, and implement improvements to enhance customer experience and operational efficiency.

What are popular job titles related to Dtc Operations Director jobs?

For Dtc Operations Director jobs, the most frequently searched job titles are:

Infographic showing various Dtc Operations Director job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $107,680 per year, or $51.8 per hour.

Direct to Consumer Sr. Director - SodaStream DTC

Plano, TX • On-site

PepsiCo
Food and Drink Manufacturing • 10K+ employees
Learn more about PepsiCoexternal

Full-time

Re-posted 22 days ago

PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 905 frontline employees who took The Breakroom Quiz

Job description

Overview

This role will lead SodaStream's global Direct-to-Consumer (DTC) growth agenda and operating roadmap, accelerating channel scale-up, sustainable growth, and margin improvement across markets and regions. Reporting to the Global CMO, the role will serve as a key enterprise leader shaping the future of SodaStream's consumer experience, digital commerce ecosystem, and data-driven growth capabilities.

The position requires a commercially sharp and globally minded leader who can successfully partner with diverse markets and functions - balancing strong strategic direction with pragmatic local flexibility. The role will drive alignment across markets, functions, PepsiCo stakeholders, and technology partners to elevate DTC into a scaled global growth engine.

The leader will oversee the evolution of SodaStream's digital ecosystem into a world-class brand and commerce experience - transforming the webstore into a premium "showroom" for the brand through best-in-class UX/UI, storytelling, personalization, merchandising, and connected consumer journeys.

The role will also lead the next generation of DTC capabilities, including advanced data automation, AI-enabled optimization and scalable commercial infrastructure.

This is a unique opportunity to shape the future of SodaStream's global consumer engagement model while advancing our mission to offer a better way to drink.

Responsibilities
  • Define and lead the global DTC vision, ambition, and long-term growth strategy across markets and regions.
  • Build strong partnerships with local market teams, influencing and aligning diverse stakeholders while navigating when to standardize globally versus adapt locally.
  • Define and evolve SodaStream's global DTC consumer value proposition, including personalization, bundling, subscriptions, loyalty integration, and exclusive digital offerings.
  • Lead the transformation of SodaStream's webstores into premium brand showrooms through best-in-class UX/UI, digital storytelling, navigation, merchandising, and conversion optimization.
  • Own the end-to-end digital consumer journey across the digital shelf, including SEO, site experience, experimentation, personalization, and A/B testing.
  • Define and govern cross-sell, up-sell, assortment, and merchandising strategies to drive conversion, basket growth, and lifetime value.
  • Drive forward-looking DTC capability upgrades, including AI-enabled optimization automation and scalable commercial infrastructure.
  • Partner closely with Loyalty & CRM leadership to strengthen lifecycle journeys, retention programs, and personalized consumer engagement and data-analytics for data-driven optimization and automation.
  • Partner on full-funnel media and performance optimization strategies with Digital Marketing teams.
  • Own and drive key DTC performance metrics including conversion, retention, repeat purchase, engagement, and CLTV.
  • Define, prioritize, and govern the global DTC capability roadmap across technology, operations, analytics, and consumer experience.
  • Influence enterprise-wide digital transformation initiatives across Marketing, Technology, Data, Operations, and Commercial organizations.
Qualifications
  • MBA or equivalent Master's degree in Business, Strategy, Digital Marketing, eCommerce, or related field - preferred.
  • Advanced education or formal training in digital commerce economics, omnichannel operating models, growth strategy, data analytics, AI, or digital transformation preferred.
  • 15+ years of experience in senior eCommerce, DTC, digital growth, or omnichannel leadership roles.
  • Proven experience leading global or multi-market DTC organizations within FMCG, D2C-first, subscription, consumer tech, or razor-blade business models strongly preferred.
  • Demonstrated success scaling DTC businesses across complex international market footprints and matrix organizations.
  • Strong strategic and commercial leadership combined with deep understanding of digital consumer behavior, UX/UI, data-driven growth, and performance optimization.
  • Proven capability leading large-scale transformation initiatives involving technology, analytics, CRM, media, and commercial operations.
  • Strong executive presence with the ability to influence senior stakeholders across global, regional, and local organizations.
  • Experience partnering cross-functionally across Marketing, Tech, Data, Operations, CRM, and Commercial leadership teams.
Employment Type: FULL_TIME

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965

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