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Director Performance Marketing Jobs in Renton, WA

Microsoft

Director, Product Marketing

Redmond, WA · On-site

In this newly established Director, Product Marketing role within the organization, reporting to ... Consistent executive understanding of performance, future direction, and key strategies being ...

Read AI, Inc

VP of Marketing

Seattle, WA · On-site

Proven VP-level (or strong Director ready to step up) in high-growth SaaS or AI * Experience ... Strong background in communications, PR, or storytelling at scale (not just performance marketing)

Amazon

Director, Global Partner Marketing

Seattle, WA · On-site

The Director will drive co-marketing plans with priority partners inclusive of account-based ... performance • Solid understanding of the marketing mix and how to build and deliver integrated ...

ScreenPal

Director of Product Marketing

Seattle, WA · Remote

About the role We are seeking an outstanding Product Marketing Director who is ready to roll up ... Continuously analyze customer needs, market trends, and product performance through both ...

ScreenPal

Director of Product Marketing

Seattle, WA · On-site +1

About the role We are seeking an outstanding Product Marketing Director who is ready to roll up ... Continuously analyze customer needs, market trends, and product performance through both ...

ScreenPal

Director of Product Marketing

Seattle, WA · Remote

About the role We are seeking an outstanding Product Marketing Director who is ready to roll up ... Continuously analyze customer needs, market trends, and product performance through both ...

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Director Performance Marketing information

See Renton, WA salary details

$38.2K

$117.5K

$204.2K

How much do director performance marketing jobs pay per year?

As of Aug 17, 2026, the average yearly pay for director performance marketing in Renton, WA is $117,485.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,400.00 and $147,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of performance marketing, and why are they important?

To thrive as a Director of Performance Marketing, you need deep expertise in digital marketing strategy, data analytics, and campaign optimization, usually backed by a relevant degree and substantial professional experience. Mastery of marketing platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and CRM systems, along with certifications such as Google Ads or Facebook Blueprint, is highly valued. Strong leadership, analytical thinking, and effective communication are standout soft skills for this role. These abilities are crucial for driving measurable business growth, managing high-performing teams, and adapting quickly to the evolving digital landscape.

How does a director of performance marketing typically collaborate with other departments to achieve campaign goals?

A Director of Performance Marketing works closely with cross-functional teams such as creative, analytics, product, and sales to ensure campaigns align with broader business objectives. They regularly coordinate with creative teams to develop effective ad assets, partner with analytics to measure and optimize performance, and communicate with product managers to understand upcoming launches or promotions. This collaborative approach ensures that marketing strategies are data-driven, cohesive, and responsive to both customer needs and market trends. Effective communication and project management skills are essential to navigate these interdepartmental relationships and drive successful outcomes.

What does a director of performance marketing do?

A Director of Performance Marketing is responsible for developing and overseeing digital marketing strategies that are focused on measurable results, such as lead generation, customer acquisition, and revenue growth. They manage campaigns across various channels, including paid search, social media, display advertising, and affiliate marketing, ensuring that each channel delivers optimal ROI. Additionally, they analyze campaign data, optimize budgets, and lead a team of marketers to achieve business objectives. Collaboration with other departments, such as sales and product teams, is also a key part of the role. Their main goal is to drive growth through data-driven decision making and continuous campaign optimization.

What is the difference between Director Performance Marketing vs Performance Marketing Manager?

AspectDirector Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experienceBachelor's in Marketing or related field; relevant experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in senior marketing teamsHands-on, campaign-focused, often in digital marketing teams
Industry UsageCommon in larger organizations and agenciesWidespread across companies of all sizes

The main difference between a Director Performance Marketing and a Performance Marketing Manager lies in scope and responsibility. The director focuses on strategic oversight and leadership, while the manager handles day-to-day campaign execution. Both roles require relevant marketing credentials and experience, but the director typically has a broader strategic role within the organization.

What are the most commonly searched types of Performance Marketing jobs in Renton, WA?

The most popular types of Performance Marketing jobs in Renton, WA are:

What are popular job titles related to Director Performance Marketing jobs in Renton, WA?

For Director Performance Marketing jobs in Renton, WA, the most frequently searched job titles are:

What job categories do people searching Director Performance Marketing jobs in Renton, WA look for?

The top searched job categories for Director Performance Marketing jobs in Renton, WA are:

What cities near Renton, WA are hiring for Director Performance Marketing jobs?

Cities near Renton, WA with the most Director Performance Marketing job openings:

Director Performance Marketing jobs near you

Senior Director, North America Marketing

Russell Investments

Seattle, WA • On-site

$185K - $225K/yr

Full-time

Medical, Retirement, PTO

Re-posted yesterday

Job description

Salary Range:
$185,000 USD - $225,000 USD
Specific compensation will be based on candidate's experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.
Job Description:
The Senior Director, North America Marketing is a strategic marketing leader responsible for developing and executing integrated marketing strategies that drive growth, strengthen brand leadership, and deepen client engagement across North America. Reporting directly to the Chief Marketing Officer, this role leads the firm's regional marketing efforts across institutional, wealth management channel, and Canadian go-to-market teams, ensuring alignment with global business priorities and commercial objectives. As a key member of the Global Marketing Leadership Team, this position serves as a strategic partner to business leaders across North America and plays a critical role in translating business objectives into measurable marketing outcomes that support asset growth, client retention, and brand differentiation.
The Senior Director will oversee a team of marketing leaders and professionals responsible for audience marketing, demand generation, client engagement, digital marketing, events, content activation, and campaign execution. The role requires a deep understanding of institutional and wealth management audiences, investment products, client decision-making processes, and the evolving distribution landscape.
Key Responsibilities
Strategic Leadership
  • Develop and execute a comprehensive North America marketing strategy aligned with enterprise growth objectives.

  • Serve as a senior marketing advisor to business leadership teams across Institutional, Wealth, and Canada.

  • Partner closely with Product, Distribution, Client Services, Communications, Digital, and Global Marketing teams to ensure integrated go-to-market execution.

  • Translate business priorities into scalable marketing programs that drive awareness, engagement, lead generation, and client retention.

  • Establish marketing priorities, resource allocation, and investment decisions across the region.

Audience and Segment Marketing
  • Lead marketing strategies for institutional investors, financial advisors, intermediaries, consultants, retirement platforms, and other key distribution channels.

  • Ensure audience-specific messaging, content, campaigns, and experiences are tailored to the unique needs of each market segment.

  • Provide strategic guidance on positioning, value proposition development, and competitive differentiation.

  • Support the launch and growth of investment strategies, solutions, and product offerings across North America.

Omnichannel Marketing Excellence
  • Lead the development and execution of integrated omnichannel marketing programs across digital, content, email, web, social media, paid media, events, and sales enablement channels.

  • Drive marketing innovation through data-driven audience segmentation, personalization, marketing automation, and customer journey optimization.

  • Partner with digital and analytics teams to improve campaign effectiveness, lead quality, and marketing attribution.

  • Ensure marketing programs are measurable, scalable, and aligned with commercial outcomes.

Events and Client Engagement
  • Oversee the regional strategy for client and prospect events, conferences, sponsorships, webinars, and executive engagement programs.

  • Ensure events support business development objectives and deliver exceptional client experiences.

  • Collaborate with sales and client-facing teams to maximize engagement opportunities and business impact.

Team Leadership and Talent Development
  • Lead and develop a high-performing North America marketing organization of approximately 10 professionals.

  • Foster a culture of accountability, collaboration, innovation, and continuous improvement.

  • Coach and develop future marketing leaders while ensuring organizational effectiveness and succession planning.

Performance Management and Measurement
  • Establish clear KPIs and measurement frameworks tied to business growth objectives.

  • Monitor marketing performance and optimize investments based on data, insights, and market dynamics.

  • Deliver regular executive-level reporting on marketing effectiveness, business impact, and return on investment.

  • Manage regional marketing budgets and resources to maximize efficiency and outcomes.

Qualifications
Required Experience
  • 15+ years of progressive marketing leadership experience within asset management, wealth management, investment management, financial services, or related industries.

  • Demonstrated expertise marketing to both institutional and wealth management audiences.

  • Significant experience leading integrated omnichannel marketing programs across digital and traditional channels.

  • Proven success developing and executing client and prospect engagement strategies, including large-scale events and conferences.

  • Experience leading high-performing teams and managing multiple senior-level direct reports.

  • Strong executive presence with the ability to influence senior stakeholders and business leaders.

  • Deep understanding of investment products, capital markets, distribution channels, and client decision-making processes.

  • Strong knowledge of CRM interactions between Salesforce and Marketo.

Preferred Experience
  • Experience marketing ETFs and related investment vehicles.

  • Experience operating within a global asset management organization.

  • Familiarity with consultant relations, intermediary distribution, retirement, OCIO, and institutional sales models.

  • Experience leveraging marketing technology, CRM, marketing automation, and advanced analytics platforms.

Salary Range:
Specific compensation will be based on candidate's experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.
This role is not eligible for employment-based immigration sponsorship. Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future.
Equal Employment Opportunity
Russell Investments is committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status , or any other characteristic protected by law.

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