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Director Of Ticket Sales Jobs (NOW HIRING)

Liberty

Director of Ticket Sales

Lynchburg, VA · On-site

Reporting to the Associate AD for Ticket Operations and Sales, the Director of Ticket Sales with have the responsibility of managing staff and overseeing ticket sales responsibilities for all NCAA ...

NASCAR

Director, Ticket Operations

Ridgeway, VA · On-site

Participate in the development of long-term ticket sales strategies, operational initiatives, and ... Direct event weekend ticket operations, including staffing, Will Call, ticket resolution, nightly ...

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How much do director of ticket sales jobs pay per year?

As of Aug 23, 2026, the average yearly pay for director of ticket sales in the United States is $95,021.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $111,000.00 per year, depending on experience, location, and employer.

What is a director of ticket sales?

A Director of Ticket Sales is responsible for overseeing and managing ticket sales operations for an organization, typically in sports, entertainment, or live events. They develop sales strategies, manage a team of sales representatives, and work to increase revenue through ticketing initiatives. Their duties often include setting sales goals, analyzing market trends, and building relationships with clients and partners. Strong leadership, communication, and analytical skills are essential for success in this role.

What are the key skills and qualifications needed to thrive as a director of ticket sales?

To thrive as a Director Of Ticket Sales, you need a solid background in sales, revenue management, and leadership, often supported by a degree in business, marketing, or a related field. Familiarity with ticketing software (such as Ticketmaster or Paciolan), CRM systems, and advanced Excel skills is highly valued. Excellent interpersonal skills, strategic thinking, and the ability to motivate and lead a team set top performers apart. These competencies are crucial for meeting or exceeding sales goals, optimizing ticketing strategies, and fostering a high-performing sales culture.

What are some typical challenges faced by a director of ticket sales, and how can I prepare for them?

Directors Of Ticket Sales often navigate challenges such as fluctuating demand, high sales targets, and adapting to changes in ticketing technology or consumer preferences. Managing and motivating a diverse sales team while ensuring seamless collaboration with marketing and event operations is also a key part of the role. Staying data-driven, flexible, and proactive in communication helps address these challenges effectively. Candidates can prepare by gaining experience in data analysis, embracing digital sales tools, and developing strong leadership skills to drive team performance in dynamic environments.

How much does a director of ticket sales make?

A director of ticket sales typically earns between $70,000 and $150,000 annually, depending on the organization, location, and experience. They often oversee sales teams, develop strategies, and use ticketing software to meet revenue goals.
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Director Of Ticket Sales jobs near you
Infographic showing various Director Of Ticket Sales job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $95,021 per year, or $45.7 per hour.

Director of Ticket Sales

Liberty University

Lynchburg, VA • On-site

Full-time

Medical, Retirement

Posted 17 days ago

Liberty University rating

8.0

Company rating: 8.0 out of 10

Based on 84 frontline employees who took The Breakroom Quiz

191st of 622 rated colleges and universities

Job description

Reporting to the Associate AD for Ticket Operations and Sales, the Director of Ticket Sales with have the responsibility of managing staff and overseeing ticket sales responsibilities for all NCAA ticketed events (including football, men's and women's basketball and baseball) to generate new revenue, including but not limited to, season tickets, single games, group tickets, mini plans, etc., as well as service existing accounts. This position will also assist in annual fund donations related to premium seating, Flames Kids Club membership, and post season events.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
  • Lead the day-to-day operations of the sales and service staff including recruiting, hiring, training, and supervising staff.
  • Monitor, manage, and evaluate staff performance on an ongoing basis; establish and communicate clear sales revenue and training goals, and provide follow-up to staff with appropriate feedback and direction for development.
  • Sell tickets through outbound, inbound and renewal sales. Inventory available for sale may include but is not limited to season tickets, season ticket upgrades, upsells & add-ons, group ticket packages, partial/mini-plan packages, single game tickets, parking, post season events, Flames Kids Club and Flames Club memberships. This includes a personal sales goal and contributing to the annual revenue growth.
  • Help to develop and execute season, group, and single ticket sales and marketing plans. Including email creation and marketing through both University Marketing and internal systems (Eloqua), texting campaigns, project requests and more.
  • Prospect and target new sales opportunities to include season tickets and group tickets.
  • Assist the Associate AD with the creation, planning, communication, and implementation of special ticket plans, projects, promotions, and programs.
  • Track and report daily, weekly, and monthly sales figures and relevant accountability.
  • Lead CRM and group ticket systems manager.
  • Assist in staffing athletics events on campus for customer service, marketing and lead generation.
  • Strictly adheres to Liberty University policies, representing the University in an exemplary manner.
  • Works effectively as a team member, embracing and fostering LU's mission.

SUPERVISORY RESPONSIBILITIES
  • Provide oversight and guidance to full time ticket sales and service consultants
  • Provide oversight and guidance to any student workers or volunteers

QUALIFICATIONS AND CREDENTIALS
Education and Experience
Minimum qualifications:
  • Bachelor's degree from an accredited college or university
  • 2-4 years in an athletics ticket office in a ticket sales capacity
  • Ticket system experience (ideally Paciolan or similar system)
  • CRM system experience (ideally Salesforce or similar system)
  • Must be able to perform well under stress and maintain a positive attitude
  • Must be able to stand for hours at a time at both indoor and outdoor events
  • Availability including nights, weekends, and university breaks

Preferred Experience: Cash handling and/or sales, customer service via in-person and over the phone, experience in a Division 1 Athletics Department, and experience with the Paciolan ticketing software system, Eloqua, Salesforce, Ballena, Vozzi, and FEVO or similar industry systems.
ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB
Communication and Comprehension
  • Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
  • Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
  • Possess public communication skills that allow professional representation of Liberty University to a variety of business, government and community customers and associates.
  • Strong organizational skills.
  • Computer and scheduling skills.

Problem Solving
  • Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
Physical and Sensory Abilities
  • Required to travel to local and campus locations.
  • May be required to sit to perform deskwork or type on a keyboard.
  • Regularly required to hear and speak in order to effectively communicate orally.
  • Regularly required to stand, walk, and climb stairs to move about the campus.
  • Handle materials, reach overhead, kneel or stoop in order to conduct business.
  • Regularly lift 40 or fewer pounds.

WORKING CONDITIONS
Work Environment
The working environment in which one will typically perform the essential functions of this position is a climate-controlled setting. Working environment also includes facilitation of events outdoors. Noise level is dependent on the event but please note that there will be times of high noise level.
Driving Requirements
Use of one's personal vehicle (or LU vehicles) may be required for travel in the performance of the essential functions of this position. Proof of a valid Virginia driver's license, an acceptable DMV record, and liability insurance is required.
Time Type
Full time
Location
Onsite
Pay Range
Compensation is determined based on factors such as qualifications, experience, education, skills, and certifications, along with University needs and external market conditions. Market benchmarks may be used, as appropriate, in combination with internal equity to ensure pay is fair and aligned with the broader compensation structure.
The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance.
$55,000.00 - $65,000.00
The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University's hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.

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