ZipRecruiter

Log In

1

Director Of Optimization Jobs (NOW HIRING)

Guitar Center

Director, SEO

Westlake Village, CA · On-site

As Director of SEO, your tasks will include performing keyword research, setting performance metrics, devising SEO strategies and content marketing campaigns, analyzing the results of past and ...

Postali

Director of SEO & AI Search

Columbus, OH · On-site

$110K - $130K/hr

Stay ahead of AI search. Test new tactics and tools and adapt the playbook as Google and the AI engines evolve. Why This Role Is Different Most SEO leadership roles are about directing people. This ...

previous page

Showing results 41-60

All JobsBusiness JobsMarketing JobsDirector Of Optimization Jobs

Director Of Optimization information

See salary details

$29K

$105.6K

$174.5K

How much do director of optimization jobs pay per year?

As of Sep 13, 2026, the average yearly pay for director of optimization in the United States is $105,612.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $130,500.00 per year, depending on experience, location, and employer.

What does a director of optimization do?

A Director of Optimization is responsible for overseeing and improving business processes, marketing strategies, or digital performance to achieve better efficiency and results. They analyze data, identify areas for improvement, and implement strategies to optimize key metrics such as conversion rates, operational costs, or customer engagement. This role often involves collaborating with various teams, setting optimization goals, and utilizing tools like A/B testing, analytics platforms, and performance tracking systems. Their ultimate aim is to drive growth and maximize return on investment for the organization.

What are the main challenges a director of optimization typically faces when leading cross-functional teams?

A Director of Optimization often encounters challenges in aligning diverse teams, such as marketing, product development, and engineering, toward shared performance goals. Balancing competing priorities and ensuring transparent communication can be complex, especially when different departments have unique KPIs or workflows. Success in this role relies on strong leadership, data-driven decision-making, and the ability to foster collaboration across stakeholders while driving continuous improvement initiatives.

What are the key skills and qualifications needed to thrive as a director of optimization, and why are they important?

To thrive as a Director of Optimization, you need expertise in data analysis, A/B testing, conversion rate optimization (CRO) strategies, and a strong background in digital marketing or related fields. Familiarity with analytics platforms like Google Analytics, Optimizely, and CRO tools, as well as certifications such as Google Analytics Individual Qualification, is often expected. Strong leadership, strategic thinking, and communication skills help drive cross-functional initiatives and foster a culture of continuous improvement. These skills and qualities are vital for identifying growth opportunities, maximizing ROI, and ensuring sustained business performance.

What is the difference between Director Of Optimization vs Digital Marketing Manager?

AspectDirector Of OptimizationDigital Marketing Manager
Primary FocusOptimizing website and conversion processesManaging digital marketing campaigns
Required SkillsData analysis, SEO, CRO, UXContent creation, PPC, social media
Work EnvironmentCross-departmental, strategic planningCampaign execution, team management
CertificationsGoogle Analytics, SEO certificationsGoogle Ads, social media certifications

The Director Of Optimization primarily focuses on improving website performance and conversion rates through data-driven strategies, while the Digital Marketing Manager handles the execution of digital campaigns across various channels. Both roles require analytical skills and industry certifications, but their day-to-day responsibilities and strategic scope differ significantly.

More about Director Of Optimization jobs

What cities are hiring for Director Of Optimization jobs?

Cities with the most Director Of Optimization job openings:

What states have the most Director Of Optimization jobs?

States with the most job openings for Director Of Optimization jobs include:

What are popular job titles related to Director Of Optimization jobs?

For Director Of Optimization jobs, the most frequently searched job titles are:

Director Of Optimization jobs near you
Infographic showing various Director Of Optimization job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $105,612 per year, or $50.8 per hour.

Associate Director of Insights & Optimization

Washington, DC

Cooley
Law Firms • 1 - 5K employees
Learn more about Cooleyexternal

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 13 days ago

Job description

Associate Director of Insights & Optimization

Cooley is seeking an Associate Director of Insights & Optimizationto join the Marketing and Client Developmentteam.

Position responsibilities:

  • Enterprise Analytics Strategy:Define the firm's overarching measurement framework,establishinghigh-value KPIs that link Marketing & Client Development activities to firm-wide growth and practice revenue.

  • Democratized Dashboard Strategy:Lead the vision and architectural build of a democratized dashboard ecosystem, ensuring that self-service data tools are intuitive, accessible, and designed to empower MCD stakeholders with real-time, actionable insights.

  • Audience Architecture & Governance:Lead the strategy for audience segmentation and lifecycle modeling, ensuring the firm has a unified, governed approach to how we define and target clients.

  • Executive Data Storytelling:Act as the primary "MCD Data SME" for leadership, translating complex analytical findings into clear, high-impact narratives that inform strategic pivots.

  • Team & Resource Leadership:Direct a team of analysts and oversee the offshore delivery model, ensuring high-velocity reporting output without sacrificing strategic depth.

  • Cross-Functional Alignment:Partner across teams to align their specific goals with the firm's central data-backed frameworks.

  • Optimization Framework Development:Architect the "Optimization Guidance" model,establishingthe process by which the MCD uses performance data to reallocate spend and resources or report out on campaign efficacy.

  • Data Stewardship & Ethics:Oversee the integrity of the MCD data ecosystem, ensuring compliance with firm-wide standards while maximizing the utility of data.

  • MarTechRoadmap Integration:Serve as a key stakeholder in the evolution of the firm's data lake and BI tools (e.g., Tableau,PowerBI, CRM analytics), ensuring the stack supports advanced attribution.

  • Impact Reporting:Own the delivery of "enmasse" and bespoke reporting,demonstratingthe holistic impact of the MCD organization on the firm's market position and pipeline.

  • People Leader:

  • Serve as direct supervisor and mentor to direct reports

  • Provide day-to-day supervision of direct reports, ensure compliance with assigned workhoursandmonitor forcompliance with all firm and department policies. Manage staffing coverage,reviewand process time logs/time off requests

  • Support business professional development and continued educational opportunities

  • In collaboration with immediate supervisor and central HR,participatein hiring, performance appraisals, counseling,terminationand other employee lifecycle events

  • All other duties as assigned orrequired

Skills and experience:

Required:

  • After orientation at Cooley LLP, exhibitproficiencyin the Microsoft Office suite,iManageand other firm applications

  • Ability to work extended and/or weekend hours, asrequired

  • Ability to travel, asrequired

  • 8+ years of applicable experience in the field(e.g.,marketing or business development, preferably with an emphasis workingin a strategy, transformation, or growthfunction),with 4+years management experience(some at the senior level preferred)

  • Hands-on experience in audience segmentation strategy and creation, including advanced reporting, querying, and cross-filter logic in CRM, MAP, and orchestration technologies

  • Basic to advanced data manipulation,analysisand visualization skills (e.g.advanced Excel skills, SQL,PowerBI)

  • Ability to deliver business-focused insights and data storytelling toxFunctionalstakeholders

  • Bachelor's Degree

Preferred:

  • Prior legal industryexperience

Competencies:

  • Entrepreneurial by nature

  • Excellent attention to detail

  • Approaches tasks through a lens of quality and consistency

  • Approaches tasks through a digital first lens

  • Exceptional interpersonal and communication skills with ability tofacilitateand solve problems

  • Ability to organize, prioritize and coordinate multiple activities often under tight timelines

  • Takes a consultative approach to set goals, drive projects, and achieve outcomes

  • Strong judgment

  • Team-player with collaborative spirit

  • Unwavering ability to handle andmaintainconfidentialityregarding firm information, projects,client data

  • High levelof professionalismat all times

  • Demonstrated ability to lead through influence and develop talent

  • Proactive, analytical mindset

  • Effective presentation skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $200,000 - $240,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Apply