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Director of Marketing & Optimization

Houston, TX · On-site

We are currently looking for a Director- Marketing & Optimization in our Houston, TX office. POSITION DESCRIPTION: * Contribute to operation of BWP Pipeline and Storage systems in a safe and reliable ...

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$29K

$105.6K

$174.5K

How much do director of optimization jobs pay per year?

As of Sep 13, 2026, the average yearly pay for director of optimization in the United States is $105,612.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $130,500.00 per year, depending on experience, location, and employer.

What does a director of optimization do?

A Director of Optimization is responsible for overseeing and improving business processes, marketing strategies, or digital performance to achieve better efficiency and results. They analyze data, identify areas for improvement, and implement strategies to optimize key metrics such as conversion rates, operational costs, or customer engagement. This role often involves collaborating with various teams, setting optimization goals, and utilizing tools like A/B testing, analytics platforms, and performance tracking systems. Their ultimate aim is to drive growth and maximize return on investment for the organization.

What are the main challenges a director of optimization typically faces when leading cross-functional teams?

A Director of Optimization often encounters challenges in aligning diverse teams, such as marketing, product development, and engineering, toward shared performance goals. Balancing competing priorities and ensuring transparent communication can be complex, especially when different departments have unique KPIs or workflows. Success in this role relies on strong leadership, data-driven decision-making, and the ability to foster collaboration across stakeholders while driving continuous improvement initiatives.

What are the key skills and qualifications needed to thrive as a director of optimization, and why are they important?

To thrive as a Director of Optimization, you need expertise in data analysis, A/B testing, conversion rate optimization (CRO) strategies, and a strong background in digital marketing or related fields. Familiarity with analytics platforms like Google Analytics, Optimizely, and CRO tools, as well as certifications such as Google Analytics Individual Qualification, is often expected. Strong leadership, strategic thinking, and communication skills help drive cross-functional initiatives and foster a culture of continuous improvement. These skills and qualities are vital for identifying growth opportunities, maximizing ROI, and ensuring sustained business performance.

What is the difference between Director Of Optimization vs Digital Marketing Manager?

AspectDirector Of OptimizationDigital Marketing Manager
Primary FocusOptimizing website and conversion processesManaging digital marketing campaigns
Required SkillsData analysis, SEO, CRO, UXContent creation, PPC, social media
Work EnvironmentCross-departmental, strategic planningCampaign execution, team management
CertificationsGoogle Analytics, SEO certificationsGoogle Ads, social media certifications

The Director Of Optimization primarily focuses on improving website performance and conversion rates through data-driven strategies, while the Digital Marketing Manager handles the execution of digital campaigns across various channels. Both roles require analytical skills and industry certifications, but their day-to-day responsibilities and strategic scope differ significantly.

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Director Of Optimization jobs near you
Infographic showing various Director Of Optimization job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $105,612 per year, or $50.8 per hour.

Director of Marketing & Optimization

Houston, TX • On-site

Boardwalk Pipelines
Oil and Gas Extraction • 1 - 5K employees
Learn more about Boardwalk Pipelinesexternal

Full-time

Re-posted 20 days ago

Boardwalk Pipelines rating

9.3

Company rating: 9.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

*To access Dayforce at its best, log in from the latest version of Chrome, Safari, Firefox, or Edge. *
Boardwalk is a limited partnership operating in the midstream portion of the natural gas and natural gas liquids industry, providing transportation and storage services for our customers. Our 14,000 miles of pipeline and storage assets provide diverse market connectivity to producers and end-users who need reliable sources of natural gas for power generation, home heating or petrochemical feedstocks. We have the experience, knowledge, and flexibility to design service offerings and create system enhancements tailored to our customers' needs throughout the 13 states in which we operate. As an organization focused on sustainability, we are committed to protecting the environment while delivering this energy source. This commitment is made to our customers, employees, and the communities in which we operate. We incorporate environmental stewardship, safety, and compliance into our day-to-day operations and seek to strengthen and support the communities we serve. Additional information about the company can be found online at www.bwpipelines.com.
We are currently looking for a Director- Marketing & Optimization in our Houston, TX office.
POSITION DESCRIPTION:
  • Contribute to operation of BWP Pipeline and Storage systems in a safe and reliable manner by keeping System Planning and Optimization appraised of Short-Term Pricing Desk activities that may result in significant change to pipeline operations. Adhere to FERC guidelines and BWP Standards of Conduct and Business Practices covering Marketing & Optimization Desk activities. Periodic review of various Marketing & Optimization Desk processes with Regulatory Compliance group.
  • Meet or achieve annual Revenue Plans for FSS, PAL, FTS, STF and ITS for assigned primary operating companies.
  • Contribute to non-primary operating companies' Revenue Plans through developing required back-up skills required for those assets.
  • Optimize PAL revenues for assigned operating companies through correct execution timing decisions and portfolio schedule. Utilize analytical data, weather forecast and system operating conditions as part of the decision-making process and participate in morning group decisions to formulate unified daily trading strategies.
  • Remarket expiring FSS at or above market levels. Continual refinement of storage valuation tools to improve market analysis with changing market conditions. Anticipate changing customers' needs and develop new solutions and products to address those needs.
  • Generate incremental revenue by identifying and securing market opportunities that optimize pipeline assets.
  • Value, negotiate and market short-term capacity and services, including Short-Term Firm, Interruptible

Transportation, Firm and Interruptible Storage and Park and Loan services.
  • Value and market unsubscribed Firm Transportation (FTS and STF) on a short-term and seasonal basis extracting market value or above.
  • Market unused pipeline capacity using Interruptible Transportation on a daily and monthly basis to fully optimize pipeline capacity and capture incremental markets.
  • Assume leadership role in handling specific delegated tasks.
  • Participate in the development of key skills within the Marketing & Optimization Desk: relationship building with our Marketers/Banks customer group, negotiations, strategic thinking, financial analysis, gathering of market intelligence from customer peers and their leadership.
  • Be aware of the changing market dynamics of our business and identify emerging opportunities and threats.
  • Support the advancement of technology/innovation to create new tools or improve existing tools for decision making on revenue generating opportunities.

REQUIRED SKILLS, KNOWLEDGE, AND EXPERIENCE:
  • In-depth knowledge of the natural gas industry
  • Understanding of natural gas cash pricing, basis differentials and futures markets and how these influence the valuation of pipeline and storage capacity.
  • Understanding of our customers' use of financial swaps and how they impact the valuation of our services
  • Excellent verbal and written communication skills
  • Exceptional analytical skills
  • Proven negotiation skills
  • Ability to work effectively with peers, leadership and customers
  • Ability to work under stress and meet deadlines under constantly changing priorities

Ability to understand complex pipeline operations and optimize use of transient available capacity
REQUIRED EDUCATION:
  • Bachelor's Degree

PREFERRED EDUCATION:
  • Advance Degree MBA

ADDITIONAL INFORMATION:
Boardwalk Pipelines, LP, maintains a drug-free workplace and will require pre-employment drug & substance abuse testing before hiring.
Boardwalk Pipelines, LP, is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, religion, age, sex, gender identity, national origin, veteran, or disability status.

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