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Director Of Audience Development Jobs in Indiana

Newfields

Director of Marketing

Indianapolis, IN · On-site

$85K - $95K/yr

Director of Marketing Salary Range: $85,000-$95,000 (commensurate with experience) Department ... Marketing Strategy & Audience Development • Develop and implement comprehensive marketing ...

Ivy Tech

Director of Development

Fort Wayne, IN · On-site

$47K - $73K/yr

In collaboration with the Director of Grant Development and Strategies strategize on funding opportunities to fund priorities established by campus leadership, faculty, and staff. * Coordinate ...

Ivy Tech

Director of Development

Fort Wayne, IN · On-site

$47K - $73K/yr

In collaboration with the Director of Grant Development and Strategies strategize on funding opportunities to fund priorities established by campus leadership, faculty, and staff. * Coordinate ...

Grovetreatment

Director of Business Development

Peru, IN · On-site

$80K - $100K/yr

Director of Business Development Location: Peru , IN Job Id: 105 # of Openings: 1 Business Development Representative The Grove Estate - Luxury Residential Treatment Facility Pay: $80,000-$100,000 ...

Edgewater Health

The Director of CHE will develop and implement plans for new community-based health education ... audiences, with oversight from the Chief Development and Communications Officer or designee.

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Showing results 1-20

All JobsOf Audience Development JobsDirector Of Audience Development JobsDirector Of Audience Development Jobs in Indiana

Director Of Audience Development information

See Indiana salary details

$15.2K

$91.1K

$169.4K

How much do director of audience development jobs pay per year?

As of Aug 10, 2026, the average yearly pay for director of audience development in Indiana is $91,073.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $109,000.00 per year, depending on experience, location, and employer.

What is the difference between Director Of Audience Development vs Content Marketing Manager?

AspectDirector Of Audience DevelopmentContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsAnalytics, audience segmentation, digital marketingContent creation, SEO, branding
Work EnvironmentMarketing, digital media teamsContent teams, marketing departments
Industry UsageMedia, publishing, digital platformsBrands, agencies, media companies

The main difference is that the Director Of Audience Development focuses on expanding and engaging the audience through strategic initiatives, while the Content Marketing Manager concentrates on creating content to attract and convert customers. Both roles require digital marketing skills but serve different aspects of audience and content strategy.

What does a director of audience development do?

A Director of Audience Development is responsible for growing and engaging an organization's target audience across various platforms. They develop strategies to attract new audiences, retain existing ones, and increase overall engagement, often using data analytics, content optimization, and marketing campaigns. This role typically collaborates closely with editorial, marketing, and product teams to ensure content and messaging are aligned with audience interests and business goals. The Director also monitors trends and uses insights to adjust tactics for maximum impact.

What are the key skills and qualifications needed to thrive as a director of audience development, and why are they important?

To thrive as a Director Of Audience Development, you need expertise in audience analytics, digital marketing, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (such as Google Analytics), CRM systems, social media management tools, and SEO best practices is essential. Outstanding leadership, creative thinking, and strong interpersonal communication enable effective team management and cross-departmental collaboration. These skills are crucial for growing and engaging audiences, optimizing content reach, and driving organizational success in a competitive digital landscape.

How does a director of audience development typically collaborate with marketing and editorial teams to drive growth?

A Director of Audience Development works closely with both marketing and editorial teams to create and execute strategies that attract, engage, and retain audiences across digital platforms. This often involves aligning content initiatives with audience insights, coordinating campaigns, and leveraging analytics to inform decisions. Regular cross-departmental meetings and data sharing are common, ensuring goals are unified and initiatives are mutually supportive. By fostering this collaboration, the Director helps maximize audience reach and engagement while supporting broader organizational objectives.
What are popular job titles related to Director Of Audience Development jobs in Indiana? For Director Of Audience Development jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Director Of Audience Development jobs in Indiana look for? The top searched job categories for Director Of Audience Development jobs in Indiana are:
What cities in Indiana are hiring for Director Of Audience Development jobs? Cities in Indiana with the most Director Of Audience Development job openings:
Director Of Audience Development jobs near you
Infographic showing various Director Of Audience Development job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $91,073 per year, or $43.8 per hour.

Director of Marketing

Indianapolis Museum of Art/Newfields

Indianapolis, IN • On-site

$85K - $95K/hr

Full-time

Posted 26 days ago

Job description

Job Title: Director of Marketing
Salary Range: $85,000-$95,000 (commensurate with experience)
Department: Marketing & Communications
Reports To: Chief Marketing Officer
FLSA Status: Exempt

PRIMARY RESPONSIBILITIESThe following responsibilities describe the general nature of work for employees in this position, but this is not intended as an exclusive or all-inclusive inventory.

Marketing Strategy & Audience Development
•  Develop and implement comprehensive marketing strategies supporting exhibitions, festivals, public programs, membership, retail, dining, and philanthropy.
•  Identify and grow target audiences through research, segmentation, and data-driven marketing initiatives.
•  Develop annual marketing plans aligned with institutional priorities and revenue goals.
•  Monitor industry trends, audience insights, and competitive positioning to inform strategy.
•  Collaborate with internal stakeholders to ensure marketing efforts support organizational objectives.

Marketing Agency & Ticketing Strategy
•  Serve as the primary day-to-day liaison for Newfields strategic marketing agency, ensuring campaigns align with institutional goals, brand standards, and revenue                objectives.
•  Lead the development of annual marketing plans in partnership with agency partners, including media planning, audience development, and campaign optimization.
•  Evaluate agency performance through established KPIs and reporting metrics, ensuring accountability and return on investment.
•  Collaborate with agency partners to identify new opportunities for audience growth, membership acquisition, and revenue generation.
•  Oversee ticketing strategy across exhibitions, festivals, programs, and special events.
•  Partner with Business Enterprise, Finance, and Guest Experience teams to develop pricing, packaging, promotional offers, and attendance-driving initiatives.
•  Analyze ticket sales performance, attendance trends, conversion rates, and audience behaviors to inform marketing and revenue strategies.
•  Work closely with ticketing and data teams to improve forecasting, reporting, customer segmentation, and overall guest conversion.
•  Support the implementation and optimization of CRM and audience data systems to drive personalized marketing and long-term customer engagement.Campaign Management
•  Lead integrated marketing campaigns across paid, owned, earned, and shared channels.
•  Oversee campaign planning, execution, and evaluation to ensure goals are achieved.
•  Collaborate with internal stakeholders to develop marketing strategies for major exhibitions, events, and institutional initiatives.

Digital Marketing & Analytics
•  Oversee website strategy and digital user experience.
•  Manage digital advertising, SEO, SEM, and audience acquisition efforts.
•  Develop performance measurement frameworks and campaign reporting.
•  Utilize analytics and audience data to optimize marketing effectiveness and return on investment.
•  Monitor campaign performance and provide regular reporting and recommendations.

Brand Management
•  Maintain consistency of the Newfields brand across all marketing channels.
•  Partner with Communications and Design teams to ensure cohesive messaging and visual identity.
•  Lead brand activation initiatives that strengthen awareness, engagement, and institutional reputation.
•  Build out Brand initiatives, including training, workshops, and approvals around the Newfields Promise.

Budgeting
•  Work with Director of Communications to effectively budget for all MarComm initiatives
•  Track, monitor, and report departmental expenses
•  Oversee the contract and procurement process for large marketing initiatives
•  Oversee agency, media, and vendor relationships.
•  Monitor marketing performance against budget and revenue goals.
•  Collaborate with the Marketing EA to ensure all finances are paid, and budgets are balanced

Additional Responsibilities
•  Represent the Marketing Department in cross-functional initiatives and institutional planning efforts.
•  Stay current on marketing trends, technologies, and best practices.
•  Support organizational initiatives and strategic priorities as assigned.Supervisory Responsibilities
This position carries out supervisory duties in alignment with the organization’s policies and applicable laws. Responsibilities include assigning tasks, providing direction, and overseeing the work of staff. This includes, but is not limited to, direct supervision of the following roles:
•  Marketing Campaign Strategist
•  Marketing Project Manager
•  Senior Graphic Designer
To perform the job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Skills
•  Strong strategic thinking and project management skills.
•  Ability to analyze data and translate insights into actionable marketing strategies.
•  Strong organizational skills with the ability to manage multiple projects simultaneously.
•  Excellent written and verbal communication skills.
•  Ability to work collaboratively across departments and build strong internal relationships.
•  Strong understanding of digital marketing platforms, audience development, and campaign analytics.
•  Experience managing agencies, vendors, and external partners.

Education and/or Experience
•  Bachelor's degree in Marketing, Communications, Business, or related field.
•  Minimum of 10 years of progressively responsible marketing experience.
•  Experience in arts, culture, attractions, hospitality, tourism, nonprofit, or related industries preferred.
•  Experience managing integrated marketing campaigns and agency relationships.

Physical Demands of Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the position. The noise level in the work environment is usually moderate. 

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