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Director Media Analytics Jobs in Indiana (NOW HIRING)

Newfields

Director of Marketing

Indianapolis, IN · On-site

$85K - $95K/yr

... media planning, audience development, and campaign optimization. • Evaluate agency performance ... Digital Marketing & Analytics • Oversee website strategy and digital user experience. • Manage ...

Ivy Tech

Assistant Director of Marketing

Sellersburg, IN

$37K - $46K/yr

Develop brand social media content (writing, photography, videography, basic graphic design ... Gather, analyze and synthesize analytics to communicate audience trends accurately and creatively ...

Ivy Tech

Assistant Director of Marketing

Sellersburg, IN · On-site

$37K - $46K/yr

Develop brand social media content (writing, photography, videography, basic graphic design ... Gather, analyze and synthesize analytics to communicate audience trends accurately and creatively ...

POLYWOOD

VP of Data & Analytics

Syracuse, IN · On-site

Director of Data Engineering who builds and maintains the data platform and pipelines * Embedded ... Help define the KPIs and measurement frameworks that align creative, media, and business teams ...

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Director Media Analytics information

What does a director of media analytics do?

A Director of Media Analytics leads the strategy and execution of media data analysis to measure the effectiveness of marketing campaigns across various channels. They oversee teams that collect, interpret, and report on media performance metrics, helping organizations understand how their advertising and media investments impact business goals. The role involves collaborating with marketing, creative, and executive teams to inform decision-making, optimize budgets, and recommend improvements. Directors of Media Analytics also stay updated on the latest analytics tools and industry trends to ensure their teams adopt best practices.

What are the key skills and qualifications needed to thrive as a director of media analytics?

To thrive as a Director of Media Analytics, you need expertise in data analysis, media measurement, and a strong background in statistics or marketing, often supported by a relevant degree. Familiarity with analytics platforms like Google Analytics, Tableau, Nielsen, and advanced Excel, as well as certifications in analytics or digital marketing, are typically required. Exceptional leadership, strategic thinking, and communication skills help you guide teams and translate complex data into actionable insights for stakeholders. These skills ensure effective campaign evaluation, data-driven decision-making, and impactful media strategies that drive business results.

How does a director of media analytics typically collaborate with marketing and creative teams?

A Director of Media Analytics works closely with marketing and creative teams to ensure data-driven decision-making throughout campaign planning and execution. They translate complex analytics into actionable insights that help shape targeting strategies, creative messaging, and media channel selection. Regular collaboration occurs through cross-functional meetings, strategy sessions, and ongoing performance reviews, fostering a unified approach to achieving campaign objectives and optimizing ROI.

What is the difference between Director Media Analytics vs Media Analyst?

AspectDirector Media AnalyticsMedia Analyst
CredentialsBachelor's/Master's in Marketing, Data Analytics, or related fields; experience in analytics leadershipBachelor's in Marketing, Communications, or related fields; experience in media analysis
Work EnvironmentStrategic leadership, team management, cross-department collaborationData collection, reporting, campaign analysis, media research
Employer & IndustryAdvertising agencies, media companies, corporations with marketing teamsMedia agencies, marketing departments, research firms

The main difference is that the Director Media Analytics oversees analytics strategies, manages teams, and aligns media data with business goals, while the Media Analyst focuses on data collection, reporting, and analyzing media campaigns. The director has a broader strategic role, whereas the analyst handles day-to-day data tasks.

What are the most commonly searched types of Media Analytics jobs in Indiana?

The most popular types of Media Analytics jobs in Indiana are:

What are popular job titles related to Director Media Analytics jobs in Indiana?

For Director Media Analytics jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Director Media Analytics jobs in Indiana look for?

The top searched job categories for Director Media Analytics jobs in Indiana are:

Director Media Analytics jobs near you

Senior Account Director, Healthcare

Interdependence

Indianapolis, IN • Remote

Full-time

Re-posted 7 days ago

Job description

WHO WE ARE

The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month.

Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for — and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result.

Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment.

We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us.

THE ROLE

Interdependence is seeking an experienced and dynamic Senior Account Director to join our Healthcare team. The Senior Account Director will play a critical role in developing and executing comprehensive public relations strategies for our healthcare and pharmaceutical clients. This individual will be responsible for managing client relationships, leading account teams, and ensuring the successful delivery of high-quality PR campaigns.

KEY RESPONSIBILITIES

  • Serve as the primary point of contact for clients, building and maintaining strong relationships, understanding their business objectives, and providing strategic counsel.
  • Develop and implement innovative PR strategies that align with clients' business goals, leveraging industry insights and best practices.
  • Lead and mentor account teams, fostering a collaborative and high-performing environment while providing guidance and support to junior staff.
  • Oversee the execution of PR campaigns, ensuring timely delivery of projects, high-quality work, and measurable results.
  • Manage client budgets and resources effectively, including staffing decisions and annual planning.
  • Develop and maintain relationships with key media contacts in the healthcare and pharmaceutical sectors.
  • Secure media coverage and manage media inquiries on behalf of clients.
  • Oversee the development of compelling content, including press releases, articles, case studies, and social media posts.
  • Track and analyze campaign performance, providing clients with regular updates and actionable insights.
  • Contribute to new business initiatives, including proposal development, presentations, and pitching to prospective clients.

QUALIFICATIONS

  • Minimum of 12 years of PR experience, with the majority in an agency setting.
  • At least 7 years in a team leadership role, including budget and staffing responsibilities.
  • Proven experience managing and mentoring teams, conducting annual reviews, and identifying skills gaps.
  • Excellent written and verbal communication skills, including AP writing standards and high-level media pitching.
  • Deep understanding of the healthcare/pharmaceutical media landscape, including FDA approvals and regulations.
  • Established media contacts and a track record of securing top-tier media coverage.
  • Strong client service and relationship-building abilities, with the skill to coach and influence the C-suite.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Experience in inclusive communication, team workflow management, and reporting.
  • Comfortable working in and contributing to a fully remote team environment.
  • Bachelor's degree required; advanced degrees or relevant certifications preferred.

WHY YOU'LL LOVE WORKING AT INTERDEPENDENCE