ZipRecruiter

Log In

1

Director Media Analytics Jobs in Indiana (NOW HIRING)

Ten Adams

Paid Media Director

Evansville, IN · On-site

Drive measurement rigor, experimentation and incrementality testing in partnership with Analytics and the VP Performance. * Direct integrated paid media strategy across traditional and digital ...

Ten Adams

Paid Media Director

Evansville, IN

Drive measurement rigor,experimentationand incrementality testing in partnership with Analytics and the VP Performance. * Direct integrated paid media strategy across traditional and digital channels ...

coty

$85.10K - $110.30K/yr

Conduct deep-dive performance analysis (incrementality, attribution, cohort analysis) to identify ... Your direct contact for this position is Christopher Johnson . ABOUT US Coty is one of the world ...

Sallie_mae

Director of Social Media

Indianapolis, IN

We're looking for a strategic, future-forward, creatively driven Director of Social Media to lead ... Analytics & Optimization * Define KPIs, reporting rhythms, and insights frameworks. * Translate ...

next page

Showing results 1-20

People also search for

All JobsDirector Media Analytics JobsDirector Media Analytics Jobs in Indiana

Director Media Analytics information

What are the key skills and qualifications needed to thrive as a Director of Media Analytics, and why are they important?

To thrive as a Director of Media Analytics, you need expertise in data analysis, media measurement, and a strong background in statistics or marketing, often supported by a relevant degree. Familiarity with analytics platforms like Google Analytics, Tableau, Nielsen, and advanced Excel, as well as certifications in analytics or digital marketing, are typically required. Exceptional leadership, strategic thinking, and communication skills help you guide teams and translate complex data into actionable insights for stakeholders. These skills ensure effective campaign evaluation, data-driven decision-making, and impactful media strategies that drive business results.

How does a Director of Media Analytics typically collaborate with marketing and creative teams?

A Director of Media Analytics works closely with marketing and creative teams to ensure data-driven decision-making throughout campaign planning and execution. They translate complex analytics into actionable insights that help shape targeting strategies, creative messaging, and media channel selection. Regular collaboration occurs through cross-functional meetings, strategy sessions, and ongoing performance reviews, fostering a unified approach to achieving campaign objectives and optimizing ROI.

What does a Director of Media Analytics do?

A Director of Media Analytics leads the strategy and execution of media data analysis to measure the effectiveness of marketing campaigns across various channels. They oversee teams that collect, interpret, and report on media performance metrics, helping organizations understand how their advertising and media investments impact business goals. The role involves collaborating with marketing, creative, and executive teams to inform decision-making, optimize budgets, and recommend improvements. Directors of Media Analytics also stay updated on the latest analytics tools and industry trends to ensure their teams adopt best practices.

How much does a director of analytics make in the US?

A director of analytics in the US typically earns between $100,000 and $180,000 annually, depending on experience, industry, and location. Compensation often includes bonuses and benefits, and strong skills in data analysis tools and leadership are valued in this role.

What is the difference between Director Media Analytics vs Media Analyst?

AspectDirector Media AnalyticsMedia Analyst
CredentialsBachelor's/Master's in Marketing, Data Analytics, or related fields; experience in analytics leadershipBachelor's in Marketing, Communications, or related fields; experience in media analysis
Work EnvironmentStrategic leadership, team management, cross-department collaborationData collection, reporting, campaign analysis, media research
Employer & IndustryAdvertising agencies, media companies, corporations with marketing teamsMedia agencies, marketing departments, research firms

The main difference is that the Director Media Analytics oversees analytics strategies, manages teams, and aligns media data with business goals, while the Media Analyst focuses on data collection, reporting, and analyzing media campaigns. The director has a broader strategic role, whereas the analyst handles day-to-day data tasks.

What are the most commonly searched types of Media Analytics jobs in Indiana? The most popular types of Media Analytics jobs in Indiana are:
What are popular job titles related to Director Media Analytics jobs in Indiana? For Director Media Analytics jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Director Media Analytics jobs in Indiana look for? The top searched job categories for Director Media Analytics jobs in Indiana are:
Director Media Analytics jobs near you
Paid Media Director

Paid Media Director

Ten Adams

Evansville, IN • On-site

Full-time

Posted 13 days ago

Job description

About Ten Adams
Healthcare brands have the power to change lives-and we're here to help them do exactly that. At Ten Adams, we're an independent healthcare brand performance agency where strategic thinking, creativity and insights come together to drive measurable results for hospitals and health systems, multi-location health and wellness providers, and B2B healthcare tech.
Join our team of driven, curious, authentic professionals who take ownership, grow personally and professionally, and commit to driving health forward. At Ten Adams, bold ideas aren't just welcomed; they're expected. Together, we're helping healthcare brands grow stronger, businesses hit targets and communities live healthier, one meaningful connection at a time.
The Role
As the Paid Media Director at Ten Adams, you will lead the planning, execution and optimization of paid media across engagements, translating the agency's Performance Growth Framework into measurable channel outcomes for healthcare organizations. Reporting to the VP Performance, this role owns paid media strategy, team leadership and vendor governance, and serves as the senior paid media voice within Ten Adams' unified Performance discipline.
Day-to-Day Responsibilities
Media Strategy & Channel Optimization (50%)
  • Lead integrated channel strategy, planning and optimization across paid media engagements, applying the Performance Growth Framework.
  • Drive measurement rigor, experimentation and incrementality testing in partnership with Analytics and the VP Performance.
  • Direct integrated paid media strategy across traditional and digital channels in alignment with the Performance Growth Framework (Traffic / Conversion / Constraint).
  • Translate KPI hierarchies and constraint diagnostics into actionable channel plans, budget allocations and bid strategies.
  • Lead negotiation, execution, optimization and reconciliation of media plans across traditional, paid search, paid social, programmatic, CTV/OTT, streaming, native and emerging channels.
  • Provide channel-level inputs to the Brand Performance Audit process, including baseline performance, saturation signals and marginal CAC trends.
  • Champion responsible adoption of AI and automation in media planning, buying and optimization workflows.
  • Monitor paid media trends, emerging platforms and ad-tech developments relevant to performance-driven media.

Collaboration & Strategic Integration (20%)
  • Serve as the senior paid media voice across Performance, Creative, Product and Client Experience teams to align channel decisions with brand and business objectives.
  • Build trusted client media relationships and present media strategy with executive-level clarity in client and prospect settings.
  • Partner with Analytics on media measurement, attribution and incrementality testing aligned to the unified KPI architecture.
  • Provide regular performance updates to the VP Performance and agency leadership.

Team Development & Media Operations (20%)
  • Lead, coach and develop the paid media team and define operating cadence, workflows and quality standards.
  • Manage media budgets, vendor partnerships and revenue/commission reporting in partnership with Leadership and Finance.
  • Lead the paid media team across coaching, performance management and career development.
  • Manage vendor partnerships, ad platform relationships and media tool contracts.
  • Oversee media budget management, billing reconciliation and monthly revenue/commission reporting.

Business Development (10%)
  • Contribute paid media architecture, channel recommendations and investment frameworks to new business proposals and pitch presentations.
  • Identify organic growth opportunities for retained clients through media investment expansion and incrementality-led recommendations.

Required Skills
Hard Skills
  • 10+ years of experience in paid media planning/buying across traditional/digital channels.
  • Demonstrated experience leading and developing media teams across multiple client engagements.
  • Deep fluency in paid search, paid social, programmatic, CTV/OTT, streaming, native and emerging channels.
  • Expertise in media measurement, attribution, incrementality testing and performance indicators.
  • Working knowledge of programmatic ecosystems, ad-tech platforms and AI-enabled media capabilities.
  • Experience operating within performance marketing frameworks, KPI architecture and constraint-based planning.
  • Experience influencing scoping, pricing and revenue modeling for media engagements.
  • Healthcare marketing experience is strongly preferred.

Soft Skills
  • Strong leadership and coaching capabilities.
  • Collaborative partner who operates effectively within a unified Performance structure.
  • Adaptable change agent comfortable with evolving organizational structures.
  • Decisive operator who understands tradeoffs and resource constraints.
  • Clear communicator who translates channel complexity into client-ready clarity.
  • Strong negotiation and relationship-building skills with vendors, platforms and clients.
  • Detail-oriented and capable of managing multiple accounts and budgets simultaneously.

Remote or hybrid from our office in Evansville, IN.
Ten Adams is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Apply