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Director Media Analytics Jobs in Indiana (NOW HIRING)

The Role As Paid Media Director at Ten Adams, you'll lead paid media planning, execution and ... Partner with Analytics and the VP Performance on measurement - experimentation, testing and the ...

The Role As Paid Media Director at Ten Adams, you'll lead paid media planning, execution and ... Partner with Analytics and the VP Performance on measurement - experimentation, testing and the ...

$85K - $110K/yr

Conduct deep-dive performance analysis (incrementality, attribution, cohort analysis) to identify ... Your direct contact for this position is Christopher Johnson . ABOUT US Coty is one of the world ...

Paid Media Manager

Griffith, IN ยท On-site +1

$110K - $115K/yr

... family-founded, direct-to-consumer eCommerce phone accessory brand entering its next phase of ... Analyze campaign performance, attribution, and full-funnel metrics, using data to set priorities ...

New

Paid Media Manager

Griffith, IN ยท On-site

$110K - $115K/yr

... family-founded, direct-to-consumer eCommerce phone accessory brand entering its next phase of ... Analyze campaign performance, attribution, and full-funnel metrics, using data to set priorities ...

Paid Media Manager

Griffith, IN ยท On-site +1

$110K - $115K/yr

... family-founded, direct-to-consumer eCommerce phone accessory brand entering its next phase of ... Analyze campaign performance, attribution, and full-funnel metrics, using data to set priorities ...

New

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Director Media Analytics information

What is the difference between Director Media Analytics vs Media Analyst?

AspectDirector Media AnalyticsMedia Analyst
CredentialsBachelor's/Master's in Marketing, Data Analytics, or related fields; experience in analytics leadershipBachelor's in Marketing, Communications, or related fields; experience in media analysis
Work EnvironmentStrategic leadership, team management, cross-department collaborationData collection, reporting, campaign analysis, media research
Employer & IndustryAdvertising agencies, media companies, corporations with marketing teamsMedia agencies, marketing departments, research firms

The main difference is that the Director Media Analytics oversees analytics strategies, manages teams, and aligns media data with business goals, while the Media Analyst focuses on data collection, reporting, and analyzing media campaigns. The director has a broader strategic role, whereas the analyst handles day-to-day data tasks.

What does a Director of Media Analytics do?

A Director of Media Analytics leads the strategy and execution of media data analysis to measure the effectiveness of marketing campaigns across various channels. They oversee teams that collect, interpret, and report on media performance metrics, helping organizations understand how their advertising and media investments impact business goals. The role involves collaborating with marketing, creative, and executive teams to inform decision-making, optimize budgets, and recommend improvements. Directors of Media Analytics also stay updated on the latest analytics tools and industry trends to ensure their teams adopt best practices.

How does a Director of Media Analytics typically collaborate with marketing and creative teams?

A Director of Media Analytics works closely with marketing and creative teams to ensure data-driven decision-making throughout campaign planning and execution. They translate complex analytics into actionable insights that help shape targeting strategies, creative messaging, and media channel selection. Regular collaboration occurs through cross-functional meetings, strategy sessions, and ongoing performance reviews, fostering a unified approach to achieving campaign objectives and optimizing ROI.

What are the key skills and qualifications needed to thrive as a Director of Media Analytics, and why are they important?

To thrive as a Director of Media Analytics, you need expertise in data analysis, media measurement, and a strong background in statistics or marketing, often supported by a relevant degree. Familiarity with analytics platforms like Google Analytics, Tableau, Nielsen, and advanced Excel, as well as certifications in analytics or digital marketing, are typically required. Exceptional leadership, strategic thinking, and communication skills help you guide teams and translate complex data into actionable insights for stakeholders. These skills ensure effective campaign evaluation, data-driven decision-making, and impactful media strategies that drive business results.
What are the most commonly searched types of Media Analytics jobs in Indiana? The most popular types of Media Analytics jobs in Indiana are:
What are popular job titles related to Director Media Analytics jobs in Indiana? For Director Media Analytics jobs in Indiana, the most frequently searched job titles are:

Associate Director, Media & Influence

100 Eli Lilly and Company

Indianapolis, IN โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post hasย expired today.ย Applications are no longer accepted.


Job description

Associate Director, Media & Influence The Associate Director, Media & Influence will serve as a key member of the Media & Influence team supporting external communications across the Eli Lilly business. The role is responsible for shaping and stewarding Lilly's corporate narrative across the full external communications landscape, building trust and influence with audiences that shape our reputation โ€” patients, policymakers, investors, scientific communities, employees, and the public. Working across therapeutic areas, functional teams, and geographies, the Associate Director translates complex business achievements, scientific innovations, and corporate initiatives into compelling narratives that resonate across traditional and emerging media platforms. Key Responsibilities Execute dayโ€toโ€day media relations and influence activity across traditional and emerging platforms, managing pitches, inbound inquiries, and ongoing reporter relationships. Contribute to the enterprise media and influence strategy, taking an audienceโ€andโ€dataโ€first approach to identify where Lilly's key audiences form trust, how they consume information, and which platforms, voices, and formats will move perception and business outcomes. Create modern media strategies for milestones, product launches, and media events that reflect an audienceโ€first approach. Map and build the modern media ecosystem โ€” traditional journalists, independent creators, community moderators, podcasters, newsletter writers, Substack and Reddit authors, and influencers โ€” and cultivate a deep, current rolodex of relationships across new verticals and platforms. Develop and pitch proactive stories that connect Lilly's pipeline, business performance, and corporate initiatives to patient impact and innovation leadership. Support planning and execution of product announcements and highโ€stakes media events, including drafting media plans and materials, coordinating spokesperson preparation, and managing postโ€event followโ€up. Help prepare executives and subject matter experts to represent Lilly across media platforms โ€” legacy and emerging โ€” by drafting briefing materials, talking points, and Q&A, and supporting strategic placements including interviews, bylines, podcasts, and speaking opportunities. Partner with global communications counterparts across therapeutic areas, business development, investor communications and other external communications functions to ensure upleveled storytelling that resonates with the stakeholders who shape Lilly's reputation. Track coverage, sentiment, share of voice, and message pullโ€through across the full ecosystem, and use data and audience insights to demonstrate media's impact on perception and business outcomes. Basic Requirements Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field. 6+ years of experience in communications, media relations, or public relations. Qualified applicants must be authorized to work in the United States on a fullโ€time basis. Lilly will not provide support for or sponsor work authorization or visas for this role. Additional Preferences Demonstrated experience building and implementing media and influence strategies across both traditional outlets and emerging platforms (podcasts, newsletters, creator networks, social platforms). Previous experience in communications, media relations, or influence at a Fortune500 company, large pharmaceutical or healthcare organization, or major newsroom (inโ€house or agency side). Proven ability to build and energize a modern media rolodex โ€” including independent creators, podcasters, newsletter writers, community moderators, and influencers โ€” across new verticals and platforms, not just legacy outlets. Proficient in using audience data, social listening, and media analytics to shape strategy, measure impact, and demonstrate business value. Prior work translating complex topics โ€” financial performance, scientific innovation, corporate strategy โ€” into narratives that resonate with varied audiences. Experience in product communications within healthcare or medicine preferred, but not required. Proven ability โ€“ with examples โ€“ to proactively storytell outside landmarks, product launches, etc. Experience navigating matrixed global organizations, building trust and influence across functional boundaries while maintaining strategic alignment. Deep understanding of the pharmaceutical industry and healthcare landscape, with the credibility to engage on regulatory, scientific, policy, and patient topics. Stays current with communications trends and tools, including AIโ€enabled platforms; brings fresh thinking beyond traditional pharmaceutical communications and demonstrates sound judgment in highโ€stakes and crisis situations. Traits that will help you succeed: proactive, bias for action, testโ€andโ€learn mentality, curiosity. Additional Information Travel: approximately 15โ€“20% domestic, with occasional international travel to conferences, media events, and key business locations. Position location: Indianapolis, Indiana โ€“ required. Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is $127,500โ€“$187,000 fullโ€time. Employees will also be eligible for a company bonus (depending, in part, on company and individual performance). Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a companyโ€sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent dayโ€care flexible spending accounts); life insurance and death benefits; certain timeโ€off and leave of absence benefits; and wellโ€being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion. Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees. Equal Opportunity Employer Statement Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia (AMECA), Black Employees at Lilly (BE@Lilly), Chinese Culture Network (CCN), EnAble, Evolve, Lilly Indian Network (LIN), Organization of Latinx at Lilly (OLA), Pride (LGBTQ+ Allies), Veterans Leadership Network (VLN) and Women's Initiative for Leading at Lilly (WILL). #J-18808-Ljbffr