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Director Market Development Jobs in Raleigh, NC (NOW HIRING)

Generac

Market Development Manager

Durham, NC · On-site

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our ... This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.

Generac

Market Development Manager

Raleigh, NC · On-site

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our ... This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.

Stratus Team LLC

Market Director

Raleigh, NC · On-site

The Market Director is accountable for market-level profitability, team development, and sustainable growth, ensuring consistent delivery of high-quality engineering services aligned with Stratus ...

BDO

Business Development Director

Raleigh, NC · On-site

Under the direction of the Business Development Market Leader or Business Development Managing Director, and in collaboration with the Practice Leaders and the Chief Business Development Officer, the ...

JRG Partners

Business Development Director

Raleigh, NC · On-site

Business Development Director As the Business Development Director in the construction industry ... Market Research and Analysis: Conduct market research and analysis to identify emerging trends ...

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All JobsDirector Market Development JobsDirector Market Development Jobs in Raleigh, NC

Director Market Development information

See Raleigh, NC salary details

$44.2K

$101.3K

$148.2K

How much do director market development jobs pay per year?

As of Jun 23, 2026, the average yearly pay for director market development in Raleigh, NC is $101,308.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,900.00 and $129,800.00 per year, depending on experience, location, and employer.

What does a market development director do?

A market development director is responsible for identifying and expanding into new markets, developing strategies to increase sales and market share, and building relationships with potential clients and partners. They analyze market trends, oversee marketing initiatives, and coordinate with sales teams to achieve growth objectives. Strong analytical skills, industry knowledge, and strategic planning are essential for this role.

What does a Director of Market Development do?

A Director of Market Development is responsible for identifying and pursuing new business opportunities to drive growth for a company. This role involves analyzing market trends, developing strategies to enter new markets, building relationships with key stakeholders, and overseeing the execution of market expansion initiatives. The Director works closely with sales, marketing, and product teams to align efforts and ensure successful market penetration. Their goal is to increase the company's market share and profitability by expanding into new regions or customer segments.

Is being a BDM a stressful job?

Being a Business Development Manager (BDM) can be stressful due to targets, client negotiations, and workload management. The role often requires strong communication skills, strategic thinking, and the ability to handle pressure, especially in competitive markets.

What is the difference between Director Market Development vs Business Development Manager?

AspectDirector Market DevelopmentBusiness Development Manager
ResponsibilitiesStrategic market expansion, high-level partnerships, long-term growth planningIdentifying leads, building client relationships, closing deals
Required CredentialsBachelor's or master's degree, experience in market strategy, leadership skillsBachelor's degree, sales or marketing experience, strong communication skills
Work EnvironmentCorporate offices, strategic planning sessionsClient meetings, sales presentations, networking events

The main difference between a Director Market Development and a Business Development Manager lies in scope and strategic focus. The Director typically oversees broader market expansion initiatives and long-term growth strategies, while the Business Development Manager concentrates on generating leads and closing sales. Both roles require strong communication skills and industry knowledge, but the Director's role is more strategic and leadership-oriented.

How does a Director of Market Development typically collaborate with cross-functional teams to drive business growth?

A Director of Market Development frequently works with sales, marketing, product management, and executive leadership to identify and capitalize on new business opportunities. This role often leads market research initiatives, evaluates emerging trends, and builds strategic partnerships to expand the company's reach. Collaboration involves aligning go-to-market strategies, sharing customer insights, and ensuring that new offerings meet both market demands and company objectives. Effective communication and strong leadership skills are essential for coordinating these efforts and securing buy-in from diverse stakeholders.

Is BDM higher than sales manager?

A Business Development Manager (BDM) typically focuses on generating new business opportunities and building strategic partnerships, while a Sales Manager oversees sales teams and manages revenue targets. In many organizations, BDM roles are considered higher in strategic scope, but the hierarchy varies by company; some companies may have Sales Managers with higher authority or different titles. The specific ranking depends on the company's structure and industry standards.

What are the key skills and qualifications needed to thrive as a Director of Market Development, and why are they important?

To thrive as a Director of Market Development, you need expertise in market analysis, business strategy, and sales leadership, typically supported by a bachelor’s or master’s degree in business or marketing. Familiarity with CRM platforms, data analytics tools, and market research software is crucial for identifying and capitalizing on growth opportunities. Exceptional communication, negotiation, and leadership skills set top performers apart in this role. These abilities are vital for driving market expansion, building strong client relationships, and achieving organizational growth objectives.

How much does a director of market development make?

The average salary for a director of market development typically ranges from $100,000 to $180,000 annually, depending on industry, location, and experience. Senior roles with extensive experience or in high-demand sectors can earn higher compensation, often including bonuses and stock options.
What are popular job titles related to Director Market Development jobs in Raleigh, NC? For Director Market Development jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Director Market Development jobs in Raleigh, NC look for? The top searched job categories for Director Market Development jobs in Raleigh, NC are:
Director Market Development jobs near you

Market Development Manager

Generac

Durham, NC • On-site

Full-time

Posted 17 days ago

Generac Power Systems rating

7.0

Company rating: 7.0 out of 10

Based on 64 frontline employees who took The Breakroom Quiz

289th of 418 rated machine equipment manufacturers

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.


Ready to Power a Smarter World with us?


Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and managing strategic relationships with independent mobile dealers, analyzing territory opportunities to create and execute market penetration plans, prospecting new business, achieving sales budgets and providing world-class customer support. The successful candidate must be comfortable presenting the benefits of a technical product and be willing to travel up to 70% of the time.

**This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.**

Essential Duties and Responsibilities:

  • Identify and close sales opportunities in accordance with strategic plans and financial objectives

  • Analyze territory opportunities and customer needs

  • Build and manage strategic relationships with key decision makers

  • Support new promotional programs

  • Create and implement solution-based sales strategies

  • Provide world-class customer support

  • Conduct sales presentations and provide product training

  • Develop and execute business plans as defined by channel specific marketing programs

  • Fill Sales fundamental and channel specific training classes

  • Provide reconnaissance of competitors' influence and develop a plan to counter their influence within assigned territory

Minimum Qualifications:

  • Bachelor's Degree in Business, Marketing, Finance or related field or equivalent experience

  • 1 years related experience

Preferred Qualifications:

  • Working knowledge of OEM role in 2 step distribution model

  • Previous experience using SAP, Sales Force or equivalent CRM

  • Previous trade experience in one or more of the following industries: renewables, utility, battery, solar, power generation, or installed equipment.

Knowledge, Skills, and Abilities:

  • Analytical ability to understand key business metrics

  • Self- motivated with the ability to work independently in a field-based role

  • Ability to define complex problems, collect data, establish facts and draw valid conclusions

  • Proven ability to implement process improvements within a matrix organization

  • Ability to build strong interpersonal relationships

  • Effective negotiation skills with the ability to understand the complex sales process

  • Exceptional time-management and organizational skills

  • Excellent written and verbal communication skills across multiple audiences.

  • Effective presentation skills

  • Proficient in Microsoft Office Suite

Physical demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds.Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus. Up to 70% travel and valid Driver's License required.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

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