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Director Market Development Jobs in Florida (NOW HIRING)

Unum UK

Florida Managing Director

Tampa, FL · Hybrid

The Florida Managing Director leads the overall strategic direction, growth, and performance of the ... Overall strategic office leadership and development of local market franchise * Act as a senior ...

Unum Group

Florida Managing Director

Tampa, FL · On-site

The Florida Managing Director leads the overall strategic direction, growth, and performance of the ... Overall strategic office leadership and development of local market franchise * Act as a senior ...

Generac

Market Development Manager

Miami, FL

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our ... This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.

Generac

Market Development Manager

Orlando, FL

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our ... This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.

Generac

Market Development Manager

Tampa, FL

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our ... This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.

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Director Market Development information

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$34K

$77.9K

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How much do director market development jobs pay per year?

As of Jul 27, 2026, the average yearly pay for director market development in Florida is $77,881.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,000.00 and $99,800.00 per year, depending on experience, location, and employer.

What does a market development director do?

A market development director is responsible for identifying and expanding into new markets, developing strategies to increase sales and market share, and building relationships with potential clients and partners. They analyze market trends, coordinate with sales and marketing teams, and often use data analysis tools to inform decision-making. This role typically requires strong leadership, strategic thinking, and industry knowledge.

What does a Director of Market Development do?

A Director of Market Development is responsible for identifying and pursuing new business opportunities to drive growth for a company. This role involves analyzing market trends, developing strategies to enter new markets, building relationships with key stakeholders, and overseeing the execution of market expansion initiatives. The Director works closely with sales, marketing, and product teams to align efforts and ensure successful market penetration. Their goal is to increase the company's market share and profitability by expanding into new regions or customer segments.

Is being a BDM a stressful job?

A Business Development Manager (BDM) role can be stressful due to targets, client negotiations, and workload management. The level of stress varies based on industry, company culture, and individual skills in sales and relationship building.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as media directors, senior marketing managers, and executive producers often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like media analytics platforms and content management systems.

What is the difference between Director Market Development vs Business Development Manager?

AspectDirector Market DevelopmentBusiness Development Manager
ResponsibilitiesStrategic market expansion, high-level partnerships, long-term growth planningIdentifying leads, building client relationships, closing deals
Required CredentialsBachelor's or master's degree, experience in market strategy, leadership skillsBachelor's degree, sales or marketing experience, strong communication skills
Work EnvironmentCorporate offices, strategic planning sessionsClient meetings, sales presentations, networking events

The main difference between a Director Market Development and a Business Development Manager lies in scope and strategic focus. The Director typically oversees broader market expansion initiatives and long-term growth strategies, while the Business Development Manager concentrates on generating leads and closing sales. Both roles require strong communication skills and industry knowledge, but the Director's role is more strategic and leadership-oriented.

How does a Director of Market Development typically collaborate with cross-functional teams to drive business growth?

A Director of Market Development frequently works with sales, marketing, product management, and executive leadership to identify and capitalize on new business opportunities. This role often leads market research initiatives, evaluates emerging trends, and builds strategic partnerships to expand the company's reach. Collaboration involves aligning go-to-market strategies, sharing customer insights, and ensuring that new offerings meet both market demands and company objectives. Effective communication and strong leadership skills are essential for coordinating these efforts and securing buy-in from diverse stakeholders.

Is BDM higher than sales manager?

A Business Development Manager (BDM) typically focuses on identifying new business opportunities and building strategic partnerships, while a Sales Manager oversees sales teams and manages client relationships. In many organizations, a BDM may hold a senior or specialized role that can be higher or equivalent in seniority to a Sales Manager, depending on the company's structure and industry. The hierarchy varies, so job responsibilities and organizational context determine the relative level.

What are the key skills and qualifications needed to thrive as a Director of Market Development, and why are they important?

To thrive as a Director of Market Development, you need expertise in market analysis, business strategy, and sales leadership, typically supported by a bachelor’s or master’s degree in business or marketing. Familiarity with CRM platforms, data analytics tools, and market research software is crucial for identifying and capitalizing on growth opportunities. Exceptional communication, negotiation, and leadership skills set top performers apart in this role. These abilities are vital for driving market expansion, building strong client relationships, and achieving organizational growth objectives.
What are the most commonly searched types of Market Development jobs in Florida? The most popular types of Market Development jobs in Florida are:
What are popular job titles related to Director Market Development jobs in Florida? For Director Market Development jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Director Market Development jobs in Florida look for? The top searched job categories for Director Market Development jobs in Florida are:
What cities in Florida are hiring for Director Market Development jobs? Cities in Florida with the most Director Market Development job openings:
Director Market Development jobs near you
Infographic showing various Director Market Development job openings in Florida as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $77,881 per year, or $37.4 per hour.
Director, Market Development (Extremities)

Director, Market Development (Extremities)

Axogen

Tampa, FL

Other

Posted 26 days ago

Job description

Job Summary of the Director, Market Development

The Director, Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization. The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensure fulfilment of Axogen's mission and business purpose. This role leads the planning and execution of integrated marketing programs that strengthen Axogen's brand perception, drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standardofcare status.

Requirements of the Director, Market Development

  • Bachelor's degree required; Advanced educational degree desirable.
  • Minimum of 10 years of progressive experience in marketing and product management within the medical device, surgical implant, or biotech industry.
  • Conceptual and applied understanding of strategy, and the strategic planning process.
  • Demonstrated success in developing and scaling new market opportunities, preferably involving disruptive or paradigmshifting technologies.
  • Strong technical and clinical acumen with the ability to shape evidence generation supporting adoption and reimbursement.
  • Proven experience leading market change, measuring penetration, and driving uptake across adopter segments from early adopters to early majority.
  • Experienced people leader with a strong record of talent development and employee engagement.
  • Ability to make decisions with imperfect data and establish performance measures to enable course correction.
  • Strong interpersonal, written, and verbal communication skills with the ability to influence across multiple stakeholder groups.
  • Ability to manage multiple priorities in a fastpaced environment, on time and within budget.
  • Willingness to travel domestically up to 35%, with some international travel expected.

Responsibilities of the Director, Market Development

The specific duties of the Director, Market Development include but are not limited to:

Market Strategy & Direction

  • Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care.
  • Apply a strong strategic and analytical mindset to convert market data, trends, and insights into actionable growth strategies and measurable outcomes.
  • Drive strategic market segmentation, targeting, and positioning to accelerate adoption and penetration of Axogen's nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status.
  • Ensure all strategies are translated into the Axogen sales and sales management process, and are monitored, managed and adapted based on objective criteria.
  • Identify, size, and prioritize growth opportunities across new markets, new segments, and evolving customer needs.
  • Translate evolving and unmet customer needs into portfolio requirements.

 Marketing Program Execution & Commercial Enablement

  • Lead the planning and execution of integrated marketing programs that drive surgeon demand and adoption, influence customer behavior and strengthen Axogen brand perception.
  • Define and enable compelling, market specific value propositions by partnering with sales leadership to build effective selling models, processes, and training that equip the field to confidently and consistently communicate clinical, economic, and qualityoflife value through practical, execution ready tools.
  • Apply processdriven launch excellence planning and program management disciplines to ensure scalable execution of new product and clinical indication launches with measurable impact.

 Insights & Analytics Leadership

  • Develop deep understanding of customer journeys across clinical markets and identify interventions that drive behavior change.
  • Leverage analytical capabilities to extract insights from market data, VOC, and performance metrics.
  • Establish and monitor KPIs to evaluate effectiveness of market development initiatives and inform course correction.
  • Share insights across marketing, sales, medical affairs, HEOR, and R&D to influence enterprise decision making

KOL, Society & Advocacy Ecosystem Leadership

  • Establish and lead a comprehensive Key Opinion Leader (KOL) and professional society engagement strategy across priority markets, building and sustaining seniorlevel relationships with influential clinical leaders, academic centers, and society leadership.
  • Partner closely with Medical Affairs to advance advisory boards, peertopeer programs, congress engagement, and scientific collaboration, ensuring KOL insights directly inform marketing strategy, evidence generation, and longterm portfolio planning.

 Leadership & Collaboration

  • Lead, mentor, and develop high performing market development leaders and teams.
  • Build organizational capabilities in strategic marketing, analytics, customer insight, and execution excellence.
  • Foster a collaborative, cross functional leadership culture aligned with Axogen values and mission.

Location

111 West Oak Ave., Tampa, FL  33602

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