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Director Lifecycle Marketing Jobs in Renton, WA (NOW HIRING)

Directive

Paid Social Manager (Remote US)

Seattle, WA · Remote

... Lifecycle Marketing. At Directive, we're always looking to connect with talented people who care ... Serve as direct support to client contacts * Weekly communication with any vendors or operational ...

Canals

Demand Generation Manager

Seattle, WA · Remote

... and lifecycle marketing programs * Plan, launch, and scale paid search and social campaigns to ... Evaluate and test emerging platforms and additional channels, such as billboards and direct mail

Smartsheet

Sr. CE Program Manager

Bellevue, WA

$130K - $131K/yr

As the Sr. CE Program Manager, you will serve as a strategic partner to the Sr. Director, Customer ... Strong understanding of program management, lifecycle marketing and customer engagement strategies

RUN Studios

Senior Designer, Go-to-Market (7421)

Redmond, WA · On-site

$114K - $122K/yr

Email and lifecycle marketing * Executive and event presentations * Translate strategic messaging ... Work closely with Product Marketing Managers, Content Strategists, Creative Directors, and Agency ...

Trupanion

Senior Marketing Manager, Channels

Seattle, WA · Hybrid

$125K - $145K/yr

... lifecycle, growth, or channel marketing programs. * Commercially focused with track record of leading B2C conversion programs * Direct marketing campaign experience across digital and offline ...

Trupanion

Senior Marketing Manager, Channels

Seattle, WA · On-site

$125K - $145K/yr

... lifecycle, growth, or channel marketing programs. * Commercially focused with track record of leading B2C conversion programs * Direct marketing campaign experience across digital and offline ...

DocuSign

Product Marketing Manager

Seattle, WA · Hybrid

$119K - $184K/yr

... contract lifecycle management (CLM). What you'll do As a Roadmap Product Marketing Manager at ... This position is an individual contributor role reporting to the Director of Roadmap and Innovation ...

Leap Health, Inc

Founding Designer

Seattle, WA · On-site +1

$140K - $190K/yr

You've done this specifically in lifecycle marketing, member engagement, patient education, or high ... Direct-response and growth design experience. You have designed creative where success was measured ...

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Director Lifecycle Marketing information

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$38.2K

$117.5K

$204.2K

How much do director lifecycle marketing jobs pay per year?

As of Aug 17, 2026, the average yearly pay for director lifecycle marketing in Renton, WA is $117,485.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,400.00 and $147,900.00 per year, depending on experience, location, and employer.

What is a director lifecycle marketing?

A Director of Lifecycle Marketing oversees customer engagement, retention, and growth strategies throughout the entire customer journey. They develop and execute data-driven marketing campaigns to nurture prospects, convert leads, and encourage repeat business. This role involves collaboration with cross-functional teams, leveraging automation, segmentation, and personalized messaging to optimize customer experiences. Their goal is to maximize customer lifetime value (CLV) and drive long-term business growth.

What are the most common day-to-day responsibilities for a director lifecycle marketing?

Directors of Lifecycle Marketing typically oversee the development and execution of strategies to engage, retain, and grow customer relationships throughout their entire journey. On a daily basis, you might analyze customer data, plan targeted marketing campaigns, collaborate with product, analytics, and creative teams, and evaluate campaign performance to inform ongoing optimization. You'll also be responsible for mentoring team members, presenting key findings to leadership, and staying updated on industry trends. This role is both strategic and hands-on, making it ideal for those who enjoy balancing big-picture thinking with tactical execution.

What are the key skills and qualifications needed to thrive in the director lifecycle marketing position, and why are they important?

To thrive as a Director Lifecycle Marketing, you need a thorough understanding of customer journey mapping, segmentation, and campaign optimization, usually supported by a degree in marketing, business, or a related field and several years of relevant experience. Familiarity with CRM platforms (such as Salesforce or HubSpot), marketing automation tools (like Marketo or Braze), and data analytics systems is typically required, with certifications in these platforms being a plus. Strong leadership, cross-functional collaboration, and strategic thinking skills help set exceptional candidates apart. These capabilities are crucial for designing effective lifecycle marketing strategies, driving customer engagement, and achieving business growth goals across multiple channels.

What are the most commonly searched types of Lifecycle Marketing jobs in Renton, WA?

The most popular types of Lifecycle Marketing jobs in Renton, WA are:

What are popular job titles related to Director Lifecycle Marketing jobs in Renton, WA?

For Director Lifecycle Marketing jobs in Renton, WA, the most frequently searched job titles are:

What job categories do people searching Director Lifecycle Marketing jobs in Renton, WA look for?

The top searched job categories for Director Lifecycle Marketing jobs in Renton, WA are:

What cities near Renton, WA are hiring for Director Lifecycle Marketing jobs?

Cities near Renton, WA with the most Director Lifecycle Marketing job openings:

Director Lifecycle Marketing jobs near you
Infographic showing various Director Lifecycle Marketing job openings in Renton, WA as of August 2026, with employment types broken down into 1% Internship, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $117,485 per year, or $56.5 per hour.

Senior Director, Azure AI Product Marketing, AI Narrative & Growth

Microsoft

Redmond, WA • On-site

Full-time

Posted 7 days ago

Microsoft rating

8.5

Company rating: 8.5 out of 10

Based on 132 frontline employees who took The Breakroom Quiz

79th of 244 rated software companies

Job description

Overview
Microsoft Foundry helps organizations build, ground, evaluate, govern, and operate production AI agents and applications. The product portfolio spans developer tools, models, agent capabilities, context and knowledge, observability, governance, security, and the experiences that connect them.
As Senior Director, Azure AI Product Marketing, AI Narrative & Growth, you will own the all-up platform narrative, messaging and positioning framework (MPF), and core bill of materials (BOM) for Microsoft Foundry and the broader Microsoft agent platform story. This is a high-impact, executive-facing role for a leader who can simplify a complex portfolio into a durable story and turn that story into launches, field and partner assets, events, demos, executive communications, and customer conversations.
You will lead a high-performing product marketing team and help manage a portfolio with product engineering and partner teams in GitHub, Microsoft 365, Microsoft IQ, Fabric, Copilot Studio, Agent 365, Security, sales, brand, communications, analyst relations, developer relations, and integrated marketing. The remit is intentionally weighted toward narrative and storytelling, with a product growth responsibility: using customer, market, competitive, field, and usage signals to sharpen priorities and determine whether the story is landing.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
  • Own the all-up Microsoft Foundry and agent platform narrative, including the primary MPF, positioning hierarchy, messaging pillars, proof points, naming logic, and competitive differentiation.
  • Lead the core platform BOM and story system across materials, solution plays, executive briefing content, field and partner readiness, web experiences, thought leadership, technical content, and demos.
  • Connect GitHub, Microsoft Foundry, Copilot Studio, Microsoft IQ, Agent 365, Security, and adjacent data and AI products into a coherent end-to-end customer story while preventing duplicative or conflicting narratives.
  • Translate the product roadmap into a small set of strategy-relevant big rocks, and identify important market or customer themes that are not yet explicit on the roadmap. Use those insights to influence product and portfolio decisions.
  • Set the editorial and storytelling quality bar across executive briefs, blogs, thought leadership, launch assets, social content, event story arcs, demos, customer evidence, and field materials.
  • Lead narrative readiness for Tier 1 launches and major marketing moments, including Build, Ignite, AI Tour, executive briefing programs, and priority third-party events. Align announcements, demos, creative, sessions, and field readiness around one story.
  • Serve as a thought partner to executives and product and engineering leaders. Represent the platform with customers, analysts, partners, and the field, and shape analyst relations, public relations, compete, and executive communications.
  • Establish a clear operating model across product marketing, engineering, brand, communications, events, developer relations, sales, and partner teams, including decision rights, review cadences, ownership, and escalation paths.
  • Use a light-touch growth lens to evaluate narrative performance, adoption, customer comprehension, competitive position, and field feedback. Focus on the insights and tradeoffs that should change strategy rather than owning campaign execution end to end.
  • Lead, coach, and develop senior product marketers. Set clear priorities, create accountability and build an inclusive culture that combines high standards with sustainable execution.
  • Manage portfolio priorities, marketing investments, and vendor capacity. Build disciplined editorial calendars, content governance, asset lifecycle management, launch readiness, and post-launch learning loops.
  • Identify the essential story, remove noise, and make complex technical and organizational choices understandable to executives, developers, sellers, partners, and customers.
  • Build sufficient technical depth across agent platforms, models, context and knowledge, evaluation, observability, governance, security, and the developer stack to challenge assumptions and earn credibility with engineering.
  • Lead across organizational boundaries where ownership is shared, incentives differ, and progress depends on influence rather than direct authority.
  • Make clear priority and quality decisions during rapid product change, incomplete information, and high-stakes launch windows.
  • Create clarity and stability for the team through change while maintaining a high bar for craft, accountability, collaboration, and inclusion.
  • Embody our Culture and Values

Qualifications
Required/minimum qualifications
  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, product strategy, or go-to-market leadership experience in enterprise cloud, AI, developer platforms, or related technology categories
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing, product strategy, or go-to-market leadership experience in enterprise cloud, AI, developer platforms, or related technology categories
    • OR equivalent experience.
  • 6+ years people management experience.

Additional or preferred qualifications
  • Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing, product strategy, or go-to-market leadership experience in enterprise cloud, AI, developer platforms, or related technology categories
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 15+ years experience in product marketing, product strategy, or go-to-market leadership experience in enterprise cloud, AI, developer platforms, or related technology categories
    • OR equivalent experience.
  • 8+ years people management experience.
  • Experience owning platform-level narrative, messaging, positioning, and go-to-market strategy for complex, global products
  • Experience leading high-stakes launches and cross-functional programs with product, engineering, sales, brand, communications, field, and partner teams.
  • Experience turning signals into strategic recommendations and roadmap influence.
  • Experience with AI agent platforms, foundation models, developer tools, (APIs), evaluation, observability, governance, security, and enterprise context or knowledge systems.
  • Experience connecting multiple products and business groups into a single platform narrative and shared go-to-market system.
  • Experience with analyst relations, executive briefings, public speaking, developer audiences, and C-level customer conversations.
  • Experience managing marketing investments, agencies, and vendors across global programs.

Product Marketing M6 - The typical base pay range for this role across the U.S. is USD $155,800 - $277,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $202,400 - $303,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

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About Microsoft

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Our infrastructure is comprised of a large global portfolio of more than 100 datacenters and 1 million servers. Our foundation is built upon and managed by a team of subject matter experts working to support services for more than 1 billion customers and 20 million businesses in over 90 countries worldwide. With environmental sustainability and optimization at the forefront of our datacenter design and operations, we continue to grow and evolve as we meet the ever-changing business demands that hold Microsoft as a world-class cloud provider.

Industry

Computer and computer peripheral equipment and software wholesalers

Company size

10,000+ Employees

Headquarters location

Redmond, WA, US

Year founded

1975

Social media

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