Director Lifecycle Marketing Jobs in Renton, WA (NOW HIRING)

Amazon Devices is seeking a senior marketing leader to architect and scale an integrated marketing operating system across our consumer technology brand portfolio. This role is the connective tissue between strategy and execution - responsible for building the systems, processes, and operating models that drive unified demand generation, brand coherence, and measurable customer growth across one of the world's largest consumer technology businesses.
This is not a traditional campaign leadership role. We are looking for a modern marketing operator - a system builder who can design scalable marketing infrastructure across product lines, unify disparate teams and disciplines under a single operating model, and deliver business outcomes with speed and precision. The right leader combines deep marketing expertise with an AI-native mindset, a product-thinking approach to building repeatable capabilities, and zero distance from the customer. They are equally comfortable defining strategy and building the workflows, measurement frameworks, and AI-enabled mechanisms that make strategy durable and scalable.
Key job responsibilities
• Architect and own the integrated marketing operating system-establishing scalable frameworks for planning, creative development, media execution, and measurement that drive organization-wide leverage
• Design and lead end-to-end integrated marketing strategies spanning brand, performance, media, creative, product marketing, lifecycle, and channel, bringing disparate functions into a unified execution model
• Build the connective tissue between brands, channels, and customer touchpoints to deliver a cohesive narrative while preserving individual positioning
• Own the customer-facing narrative that connects product value to portfolio-level benefit, ensuring customers understand not just what each product does, but what they gain when offerings work together
• Operate as a senior strategic partner to product and business leadership, translating customer insights, market dynamics, and product roadmaps into high-impact marketing plans
• Drive a culture of high-velocity decision-making across competing priorities, stakeholders, and timelines-moving with urgency while maintaining strategic coherence
• Establish measurement frameworks and feedback loops that connect marketing activity to business outcomes with speed and accountability
• Leverage AI, automation, and emerging agentic tools to fundamentally transform how marketing is planned, produced, and optimized-building new models where no established playbook yet exists
• Build, coach, and scale a high-performing, cross-functional marketing organization across brand strategy, media, creative, content, product marketing, and lifecycle functions
• Drive cross-functional alignment across product, engineering, sales, and category teams, influencing outcomes without direct authority across organizational boundaries
BASIC QUALIFICATIONS
• Bachelor's degree in marketing, business, communications, or a related field
• 15+ years of progressive experience in marketing with direct accountability for integrated brand and performance marketing strategy at scale
• 10+ years building and leading cross-discipline marketing teams across brand, media, creative, and demand generation functions
• Demonstrated track record building marketing systems and operating models-not just executing campaigns, but designing the infrastructure that enables repeatable execution
• Experience operating in highly matrixed environments requiring integration of multiple brands, product lines, or business units with competing priorities
• Experience with organizational transformation or change management at scale
• Experience managing large marketing budgets with demonstrated accountability for ROI, efficiency, and growth
PREFERRED QUALIFICATIONS
• MBA or advanced degree
• Demonstrated AI fluency with evidence of integrating AI and agentic workflows into marketing operations, creative production, content operations, and decision-making as a native operator
• Background in marketing operations, growth, digital transformation, product-led GTM, or AI transformation functions-provided strong marketing credibility accompanies it
• Deep expertise across marketing verticals (brand strategy, performance media, creative, product marketing, lifecycle) with a strategic understanding of how they integrate
• Track record of systems thinking: designing frameworks and operating models that scale across products, geographies, and channels
• Product-minded approach to building repeatable capabilities-evidence of creating durable mechanisms that outlast individual programs or campaigns
• Examples of high-velocity decision-making in fast-moving, ambiguous environments where speed was a deliberate operating choice
• Experience bringing together disparate organizations with different incentives, building alignment and delivering outcomes through influence
• Demonstrated zero-distance orientation: using customer signals, data, and direct engagement to inform strategy in real time rather than relying on layers of abstraction
• Experience leading through significant organizational change, transformation, or rapid scale
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 224,400.00 - 303,500.00 USD annually
USA, WA, Seattle - 224,400.00 - 303,500.00 USD annually