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Director Immersive Media Design Jobs (NOW HIRING)

Meta

Global Director of Media

Menlo Park, CA

$296K/yr

Design team structure, agency ecosystem and overall operational approach to design and deliver ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

Meta

Global Director of Media

New York, NY

$296K/yr

Design team structure, agency ecosystem and overall operational approach to design and deliver ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

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Director Immersive Media Design information

See salary details

$37K

$135.8K

$243K

How much do director immersive media design jobs pay per year?

As of Sep 6, 2026, the average yearly pay for director immersive media design in the United States is $135,763.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,500.00 and $163,000.00 per year, depending on experience, location, and employer.

What does a director immersive media design do?

A Director of Immersive Media Design leads creative teams in developing engaging experiences using technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR). They oversee the conceptualization, design, and execution of interactive media projects for entertainment, education, marketing, or training purposes. This role often involves collaborating with artists, developers, and clients to ensure that immersive content meets both artistic vision and technical requirements while staying on schedule and within budget.

How does a director immersive media design typically collaborate with cross-functional teams on large projects?

As a Director of Immersive Media Design, you’ll regularly work with cross-functional teams such as software developers, content creators, UX/UI designers, and project managers to bring immersive experiences to life. Effective collaboration often involves leading brainstorming sessions, aligning project goals, and ensuring all technical and creative elements fit together seamlessly. You’ll also act as a bridge between creative vision and technical execution, helping to resolve any challenges that arise during development. Clear communication and strong leadership are essential, as you’ll be responsible for maintaining project timelines and quality standards while fostering innovation within the team.

What are the key skills and qualifications needed to thrive as a director immersive media design, and why are they important?

To thrive as a Director of Immersive Media Design, you need a deep understanding of interactive media, user experience design, and visual storytelling, typically supported by a degree in design, digital media, or a related field. Mastery of industry-standard tools such as Unity, Unreal Engine, Adobe Creative Suite, and familiarity with AR/VR hardware is common, along with project management experience. Strong leadership, creativity, and collaborative communication skills help guide multidisciplinary teams and drive innovation. These skills are critical for delivering compelling immersive experiences that meet both creative and technical objectives in a rapidly evolving field.

What is the difference between Director Immersive Media Design vs VR Experience Designer?

AspectDirector Immersive Media DesignVR Experience Designer
Primary FocusOversees the creation and execution of immersive media projects, including VR, AR, and mixed reality experiencesDesigns and develops specific VR experiences, focusing on user interaction and content
CredentialsTypically requires a background in media, design, or related fields; experience with immersive technologiesOften holds a degree or certification in design, computer science, or related areas; proficiency in VR development tools
Work EnvironmentLeads creative teams in studios, agencies, or tech companies; involved in project managementWorks primarily in design studios or as part of development teams; focuses on user experience and content creation

While both roles involve immersive media, the Director Immersive Media Design oversees entire projects and manages teams, whereas the VR Experience Designer concentrates on creating specific VR content and user interactions.

What is a director immersive media design?

A director of immersive media design oversees the creation and production of immersive experiences such as virtual reality, augmented reality, and interactive installations. They coordinate creative teams, manage project workflows, and ensure the technical and artistic quality of immersive content, often requiring skills in 3D modeling, storytelling, and familiarity with relevant software tools.
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Director Immersive Media Design jobs near you
Infographic showing various Director Immersive Media Design job openings in the United States as of August 2026, with employment types broken down into 90% Full Time, 7% Part Time, and 3% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $135,763 per year, or $65.3 per hour.

Associate Digital Media Director

The Zimmerman Agency, Inc.

Tallahassee, FL • On-site

$90 - $150/hr

Other

Posted 5 days ago

Job description

Description: We’re seeking an experienced Associate Digital Media Director to develop and execute strategic digital media initiatives across our client portfolios. You’ll drive multi-channel campaign strategy, analyze performance data to optimize results, and manage key vendor relationships. Success requires hands‑on expertise across SEM, social, display, programmatic, video, and retail media channels.

Key Responsibilities Performance Analytics & Data-Driven Strategy
  • Analyze campaign performance data to identify optimization opportunities and troubleshoot issues across all channels
  • Evaluate campaign performance against KPIs using Google Analytics, Google DCM, Prisma, and platform-native dashboards
  • Build custom reporting solutions and automated dashboards to track and measure campaign results
  • Conduct A/B testing and multivariate testing to improve campaign performance
  • Develop attribution models to understand customer journey and optimize budget allocation
  • Synthesize complex data into actionable insights and strategic recommendations
  • Present performance findings and insights to senior leadership and clients
  • Own development of comprehensive, innovative multi-channel media plans for assigned client accounts
  • Build deep expertise across all digital channels: SEM, social, display, programmatic, video, and retail media
  • Design and execute integrated SEM strategies including paid search optimization and keyword management
  • Develop and optimize retail media strategies (Amazon, Walmart, Target, etc.) to drive sales and market share
  • Produce performance-driven strategies focused on positive ROAS, lead generation, and subscription optimization
  • Lead monthly/quarterly business reviews and annual multi-channel budget planning
Campaign Execution & Tactical Activation
  • Oversee multi-channel campaign implementation, monitoring, and optimization
  • Coordinate with creative, copywriting, and analytics teams for on-brand, on-message delivery
  • Monitor performance and adjust tactics in real-time to optimize results
  • Own complex deliverables and ensure alignment with strategic objectives
  • Evaluate vendor capabilities, pricing, and performance to support client needs
  • Conduct vendor selection processes and establish ongoing relationships
  • Monitor vendor performance against SLAs and contractual obligations
  • Negotiate favorable terms and pricing agreements to optimize client ROI
  • Maintain vendor performance scorecards and lead problem resolution
Strategic Client Partnership
  • Serve as main strategic partner to guide and develop current and future media planning
  • Develop deep understanding of client business and identify growth opportunities
  • Demonstrate thought leadership by identifying industry changes, emerging technologies, and competitive advantages
  • Provide proactive recommendations with supporting data and competitive analysis
  • Collaborate across teams to deliver integrated solutions and drive strategy execution
  • Work with creative and development teams to produce digital assets aligned with strategic recommendations
  • Contribute to new business pitches and proposal development
Required Qualifications
  • 7+ years managing paid media across digital channels (SEM, social, display, programmatic, video)
  • 3+ years managing SEM campaigns with demonstrated expertise in paid search strategy and optimization
  • 2+ years with retail media platforms (Amazon Advertising, Walmart Marketplace, Target Roundel, or similar)
  • Demonstrated expertise in analytics and data interpretation with strong ability to extract insights from complex data
  • Advanced proficiency with Google Analytics, Google DCM, Prisma, and reporting tools
  • Experience with vendor and supplier evaluation, selection, and management
  • Proven ability to develop innovative multi-channel media strategies for complex clients
  • Strong understanding of performance media principles (ROAS, lead generation, subscription programs)
  • Strong project management skills with ability to prioritize multiple tasks and meet deadlines
  • Analytically minded with excellent problem-solving and troubleshooting skills
  • Strong written and verbal communication skills
  • Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field
  • Proficiency with Microsoft Office Suite and Google Workspace
Preferred Qualifications
  • Hands‑on experience with Demand‑Side Platforms (DSPs) for programmatic campaign management
  • Advanced experience with Google DCM for campaign management and trafficking
  • Advanced experience with Prisma for buy management (order, traffic, reconciliation)
  • Advanced experience with marketing analytics platforms (Tableau, Looker, Data Studio)
  • Experience building custom dashboards and automated reporting solutions
  • Advanced knowledge of attribution modeling and customer journey analysis
  • Experience with SEM management platforms (Google Ads Editor, Marin, Kenshoo)
  • Advanced expertise in e‑commerce marketing and retail media analytics
  • Experience with A/B testing and experimental design
  • Certifications in Google Analytics, Google Ads, or data analytics
  • Portfolio demonstrating successful SEM and retail media campaigns with measurable ROI
  • Experience presenting data‑driven insights to C‑level stakeholders
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