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Director Gtm Strategy Jobs in Rochester, NY (NOW HIRING)

Speechify

Go-to-Market - Rochester, NY, USA

Rochester, NY · On-site

$150K - $200K/yr

High ownership role with direct input on GTM strategy and positioning * Work alongside a team that stays embedded with customers, so you're never selling something that doesn't deliver * Competitive ...

Speechify

Go-to-Market - Rochester, NY, USA

Rochester, NY · On-site

$150K - $200K/yr

High ownership role with direct input on GTM strategy and positioning * Work alongside a team that stays embedded with customers, so you're never selling something that doesn't deliver * Competitive ...

superiorplus

Manager, Power Generation

Wayne, PA

This role blends strategic leadership, team development, and individual sales accountability ... The Manager will develop and lead a high-performing team, while also maintaining direct ownership ...

All JobsGtm Strategy JobsDirector Gtm Strategy JobsDirector Gtm Strategy Jobs in Rochester, NY

Director Gtm Strategy information

See Rochester, NY salary details

$100.1K

$183.3K

$282.2K

How much do director gtm strategy jobs pay per year?

As of Jul 28, 2026, the average yearly pay for director gtm strategy in Rochester, NY is $183,321.00, according to ZipRecruiter salary data. Most workers in this role earn between $150,000.00 and $206,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of GTM Strategy, and why are they important?

To thrive as a Director of GTM Strategy, you need expertise in market analysis, strategic planning, and business development, often supported by an MBA or similar advanced degree. Familiarity with CRM platforms like Salesforce, data analytics tools, and experience with project management systems are typically required. Exceptional leadership, cross-functional collaboration, and strong communication skills help drive alignment and execution across teams. These abilities are essential for developing and implementing effective go-to-market strategies that achieve business growth and competitive advantage.

What is the difference between Director Gtm Strategy vs Director Sales Strategy?

AspectDirector Gtm StrategyDirector Sales Strategy
Primary FocusDeveloping go-to-market plans, product positioning, and market entry strategiesDesigning sales processes, sales enablement, and revenue growth tactics
Required SkillsMarket analysis, product positioning, cross-functional collaborationSales techniques, pipeline management, client engagement
Work EnvironmentCross-departmental, strategic planning teams, marketing, productSales teams, account management, direct client interaction
Industry UsageCommon in tech, SaaS, and product-focused companiesPrevalent in B2B, enterprise sales, and consulting firms

While both roles involve strategic planning, the Director Gtm Strategy focuses on overall market entry and product positioning, whereas the Director Sales Strategy concentrates on sales processes and revenue generation. Understanding these distinctions helps organizations align their leadership roles with business objectives.

How does a Director of GTM Strategy typically collaborate with sales, marketing, and product teams to drive business growth?

A Director of GTM (Go-To-Market) Strategy plays a pivotal role in aligning sales, marketing, and product teams to ensure cohesive execution of company growth initiatives. This role regularly leads cross-functional meetings, translates market insights into actionable plans, and works closely with each team to set shared objectives and key performance indicators. By fostering strong communication and coordinating launch activities, the Director helps streamline product launches, optimize customer acquisition, and ensure that all teams are moving toward common business goals. Success in this role relies on collaborative leadership, strategic thinking, and the ability to navigate complex organizational structures.

What are Director GTM Strategy responsibilities?

A Director of GTM (Go-To-Market) Strategy is responsible for developing and executing plans to successfully launch products or services into the market. They collaborate closely with sales, marketing, product, and customer success teams to ensure alignment and maximize market impact. Their duties include market research, competitive analysis, setting pricing strategies, building launch plans, and tracking performance metrics. Ultimately, they help drive revenue growth and ensure the company's offerings reach the right customers efficiently.
What job categories do people searching Director Gtm Strategy jobs in Rochester, NY look for? The top searched job categories for Director Gtm Strategy jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Director Gtm Strategy jobs? Cities near Rochester, NY with the most Director Gtm Strategy job openings:
Director Gtm Strategy jobs near you
Business Development Manager

Business Development Manager

Allient Incorporated

Rochester, NY • On-site

$120K - $165K/yr

Full-time

Posted 4 days ago

Allient rating

6.1

Company rating: 6.1 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

428th of 486 rated machine equipment manufacturers

Job description

Allient Inc. is in growth mode and currently seeking a Manager of Business Development and Strategy to join our team in Watertown, New York (Remote)!

Allient is a global publicly traded company with three product divisions; Motion, Power, and Controls. This role will work as part of our Allient Watertown business unit focused on motion control products, actuation systems, and technology for various markets and industries including agriculture, medical, defense, construction and material handling. Apply now!

The Manager of Business Development and Strategy will lead Allient Watertown’s domestic go-to-market initiatives, product strategy and marketing operations. This role requires close collaboration with the Watertown Leadership Team, R&D, sales (including Regional Sales Managers and North American Solutions Center), engineering and Allient's global marketing teams. The successful candidate will shape product development, drive marketing strategies, and provide leadership as a change agent to accelerate our go-to-market process for innovative new products and expand Allient Watertown’s presence in key domestic and global markets. Development of “sticky”, non-commodity type products and solutions is needed to support high growth and profitability plans.


Responsibilities:

  • Develop Go-To-Market (GTM) strategy plan and manage execution across direct, non-direct, and cross organizational teams. Business management will include annual revenue plan, revenue (walk) of strategic GTM plans for growth, and revenue forecasting.
  • Based on the GTM strategy formed in collaboration with internal stakeholders, define the products needed and develop a roadmap in 90 days.
  • Define and execute Allient Watertown’s product roadmap and marketing strategy.
  • Lead cross-functional teams to develop and launch new products.
  • Ensure alignment with Allient’s domestic strategy while supporting global growth.
  • Oversee the entire product lifecycle from concept to market launch.
  • Collaborate with R&D, engineering, and sales to define product specifications and features.
  • Lead market research and competitive analysis to identify trends and growth opportunities.
  • Develop business cases and ROI analyses for new product initiatives.
  • Create and execute integrated marketing campaigns across multiple channels.
  • Develop compelling product messaging, positioning, and value propositions.
  • Lead brand management and ensure consistent representation across all platforms.
  • Manage Allient Watertown’s online presence, content creation, and trade show participation.
  • Collaborate with sales teams to create marketing materials, training programs, and sales tools.
  • Collaborate with Program Management/Operations/Manufacturing/Supply Chain and Intracompany Business Units to ensure products meet financial/profitability targets.
  • Define key performance indicators (KPIs) and track marketing and product performance.

Business Development Responsibilities:

  • Lead and directly contribute to opportunity development with the sales engineering team.
  • Use a sales engineering approach to gain customers by providing expert level product and application knowledge. Be a partner in the customer’s project success.
  • Lead and support the customer in the initial engineering (ie component and system sizing) and then testing of products or demo systems.
  • Work with customers to define product, application, and/or system into performance and functional specifications to guide the customers and internal teams.
  • Internally provide a technical and commercial plan to win projects which can include business cases for investments in development.
  • For system level solutions, work with internal engineering team to develop customer proposals to meet specifications, define scope of work, define factory acceptance testing, and quote engineering services
  • Identify, prospect, and pursue new business opportunities within OEMs, Aftermarket and other Integrators across target market segments.
  • Develop and execute strategic plans to grow revenue and meet profit objectives
  • Build and nurture strong client relationships by understanding their specific challenges and providing tailored solutions.
  • Collaborate with engineering teams to design and propose custom solutions incorporating Allient products and other technologies as needed.
  • Conduct cold and warm calls, lead generation, and follow-ups to convert leads and opportunities into secured projects.
  • Prepare proposals, quotations, and bid packages in alignment with client requirements and project scope.
  • Utilize CRM tools (e.g., MS Dynamics) to track leads, opportunities, and pipeline status.
  • Monitor industry trends, competitive landscape, and emerging technologies to identify new opportunities.
  • Partner with internal teams to ensure seamless handoff of projects post-award for successful execution.
  • Provide regular updates to senior management on business development activities and results.


Minimum Qualifications:

  • Bachelor’s degree in engineering or business, with a technical and/or an advanced degree preferred
  • Minimum 8 years of experience in motion control products, systems and technology
  • As the defense industry is an area of planned growth, working knowledge of Defense industry budgets, customers, technology and procurement/contractual processes is preferred.
  • Located near a major airport in the Northeast and ability to travel at least 50% of the time. Periodically travel to Watertown for key strategic meetings. Close proximity, with a home base, between Buffalo and Watertown is preferred.
  • Knowledge of CRM and MS Office
  • Applicants must have unrestricted authorization to work in the United States at the time of hire and throughout employment. No visa sponsorship is available for this position.
  • Ability to develop strong, strategic relationships with key organizational stakeholders
  • Demonstrate the ability to learn other Allient products
  • Experience with diverse sales channels and proven leadership and ability to drive sales
  • Strong understanding of customer and market dynamics and requirements • Superior verbal and written communication skills. Excellent listening, negotiating, and presentation skills


Don't let this opportunity pass you by - APPLY TODAY!

To learn more about Allient Inc. visit www.Allient.com


Allient Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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