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$129.5K

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How much do director digital analytics jobs pay per year?

As of Jun 28, 2026, the average yearly pay for director digital analytics in the United States is $139,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $135,000.00 and $145,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a Director of Digital Analytics, and how can they be addressed?

Directors of Digital Analytics often face challenges such as integrating data from multiple platforms, ensuring data accuracy, and communicating complex insights to non-technical stakeholders. Overcoming these challenges typically involves implementing robust data governance practices, fostering close collaboration with IT and marketing teams, and developing clear reporting frameworks. Additionally, staying updated on new analytics tools and methodologies helps in streamlining data processes and delivering actionable recommendations to drive business growth.

What are the key skills and qualifications needed to thrive as a Director of Digital Analytics, and why are they important?

To thrive as a Director of Digital Analytics, you need deep expertise in data analysis, digital marketing, and business strategy, often supported by an advanced degree in analytics, marketing, or a related field. Mastery of analytics platforms like Google Analytics, Adobe Analytics, data visualization tools such as Tableau or Power BI, and knowledge of SQL or Python are typically required. Strong leadership, communication, and stakeholder management skills help drive cross-functional initiatives and translate data insights into actionable strategies. These skills ensure that digital analytics efforts align with business goals and deliver measurable value to the organization.

What does a Director of Digital Analytics do?

A Director of Digital Analytics oversees the collection, analysis, and interpretation of digital data to drive business decisions and optimize online performance. They lead teams responsible for measuring website, app, and digital marketing campaign effectiveness. Their role involves setting analytics strategies, ensuring data accuracy, translating insights into actionable recommendations, and communicating findings to stakeholders. They also collaborate with other departments to improve digital experiences and achieve organizational goals.

What is the difference between Director Digital Analytics vs Digital Analytics Manager?

AspectDirector Digital AnalyticsDigital Analytics Manager
ResponsibilitiesOversees digital analytics strategy, leads teams, and aligns analytics with business goalsManages digital analytics projects, analyzes data, and reports insights to support marketing and product teams
Required SkillsAdvanced analytics, leadership, strategic planningData analysis, reporting, technical skills in analytics tools
ExperienceTypically 8+ years in digital analytics or related fieldsTypically 4-6 years in digital analytics or data analysis
Work EnvironmentSenior leadership, cross-department collaborationTeam management, project execution

The main difference between a Director Digital Analytics and a Digital Analytics Manager lies in scope and leadership. The director focuses on strategic oversight and leadership, while the manager handles day-to-day analytics operations and reporting. Both roles require strong analytical skills, but the director's role is more strategic and leadership-oriented.

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What are the most commonly searched types of Digital Analytics jobs? The most popular types of Digital Analytics jobs are:
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Director Digital Analytics jobs near you
Infographic showing various Director Digital Analytics job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $139,999 per year, or $67.3 per hour.

Director, Analytics - Digital Performance & Commerce

Starcom Mediavest Group Germany Gmbh

Chicago, IL • On-site

$135K - $194K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 hours ago

Key responsibilities

  • Utilize data to drive end-to-end performance across media and on-site conversion.

  • Analyze customer journeys and conversion funnels to identify friction points and optimization opportunities.

  • Build dashboards and reporting frameworks that connect media performance to site behavior and conversion outcomes.

Job description

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

Job Description

The Director, Analytics will be central in driving data-driven performance across both media and digital experience, with a focus on conversion optimization and online business outcomes.

This role will act as a key partner to clients and internal teams, ensuring that media strategies (Search, Social, Programmatic) are tightly integrated with site-side analytics (Adobe Analytics / GA4) and optimized to drive transactions, revenue, and user engagement.

Responsibilities
  • Utilize data to drive end-to-end performance across media and on-site conversion
  • Analyze customer journeys and conversion funnels (visit browse purchase), identifying friction points and optimization opportunities
  • Leverage Adobe Analytics / GA4 to evaluate site behavior, including drop-off, pathing, and engagement trends
  • Partner with internal and client teams to improve landing page performance, user experience, and checkout flows
  • Support Search and Social optimization efforts with a focus on driving conversions and measurable business outcomes
  • Develop and execute test-and-learn strategies across media and digital experience
  • Deliver insights tied to key business metrics such as revenue, orders, bookings, and acquisition efficiency
  • Build dashboards and reporting frameworks that connect media performance to site behavior and conversion outcomes
  • Act as a key point of contact for performance analytics and optimization initiatives
Qualifications
  • 8+ years of experience in digital analytics, performance marketing, or e-commerce analytics
  • Hands-on experience with Adobe Analytics and/or GA4, including funnel and behavioral analysis
  • Strong understanding of conversion optimization, customer journeys, and digital performance KPIs (conversion rate, ROAS, CPA, etc.)
  • Experience analyzing and optimizing Search and/or Social traffic for conversion outcomes
  • Background in transaction-driven environments (e-commerce, travel, marketplaces, delivery platforms, etc.) preferred
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights
  • Experience working with cross-functional teams including media, product, and UX
  • Strong communication and storytelling skills
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $135,375.00 - USD $194,460.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2026.Employment Type: FULL_TIME

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