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Director Conversion Rate Optimization Jobs in Decatur, GA

Appian Corporation

Web Production Specialist

Atlanta, GA · On-site

$90K - $90K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Next Step Systems

CEO/Operations Manager

Alpharetta, GA · On-site

Alpharetta GA Jobs, CEO/Operations Manager, eCommerce, Web Architecture, Infrastructure, Online Marketing Campaigns, SEO, Google AdWords, Google Analytics, Conversion Rate, Frameworks, Facebook Ads ...

Beazer Homes USA Inc.

Marketing Web & AI Mgr

Atlanta, GA · On-site +1

Understanding of user experience, usability, and conversion rate optimisation principles for consumer‑facing websites. * Ability to evaluate emerging AI tools and apply them responsibly to improve ...

K5 Hospitality

Sales Director

Atlanta, GA · On-site

Overview Director of Sales - K5 Hospitality: K5 Hospitality is seeking a dynamic and experienced ... Track conversion rates from inquiry to booking and repeat business. * Manage CRM and event software ...

K5 Hospitality

Sales Director

Atlanta, GA · On-site

Director of Sales - K5 Hospitality: K5 Hospitality is seeking a dynamic and experienced Director of ... Track conversion rates from inquiry to booking and repeat business. * Manage CRM and event software ...

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All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Decatur, GA

Director Conversion Rate Optimization information

See Decatur, GA salary details

$22.9K

$118.6K

$185K

How much do director conversion rate optimization jobs pay per year?

As of Jul 14, 2026, the average yearly pay for director conversion rate optimization in Decatur, GA is $118,646.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,800.00 and $144,000.00 per year, depending on experience, location, and employer.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are popular job titles related to Director Conversion Rate Optimization jobs in Decatur, GA? For Director Conversion Rate Optimization jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Decatur, GA look for? The top searched job categories for Director Conversion Rate Optimization jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Director Conversion Rate Optimization jobs? Cities near Decatur, GA with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Web Production Specialist

Web Production Specialist

Appian Corporation

Atlanta, GA • On-site

$90K - $90K/yr

Other

Posted 21 days ago

Job description

Appian is seeking a Web Production Specialist to help evolve, maintain, and scale our global web presence. This role will be responsible for producing high-impact web experiences, maintaining a healthy and scalable CMS, managing stakeholder intake, and supporting a strong content lifecycle strategy.

This is not just an execution role. The ideal candidate will bring strong web production experience, operational discipline, stakeholder management skills, and a strong understanding of how B2B web experiences support the buyer journey. You will partner closely with Content, Product Marketing, SEO/AEO, Creative, Web Engineering, and regional teams to ensure Appian's web presence is consistent, modern, optimized, and easy to maintain.

In this role, you will:
  • Own the end-to-end production and launch of high-quality web pages optimized for a B2B buyer journey.
  • Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, accurate, and aligned with company strategy.
  • Partner with SEO/AEO teams to ensure web content is optimized for organic growth and discoverability.
  • Coordinate with creative agencies and internal creative teams to ensure visual assets are delivered on time and aligned with web standards.
  • Execute and maintain a web content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
  • Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing.
  • Serve as a primary point of contact for internal web requests and manage intake through a clear prioritization framework.
  • Maintain a regular cadence with stakeholders to provide visibility into web production timelines, priorities, and blockers.
  • Lead webpage localization execution, ensuring timely, accurate, and culturally relevant content for international markets.
  • Manage workflows between internal teams and external translation agencies.
  • Maintain the web component library within the CMS and help ensure technical stability, consistency, and scalability.
  • Monitor CMS health and partner with Web Engineering to troubleshoot issues and implement enhancements.
  • Create and maintain CMS documentation, guides, and governance standards.
  • Design and deliver training to enable cross-functional and regional teams to make self-service content updates within a governed framework.
Success in this role will be measured by:
  • Timely and accurate delivery of high-quality web pages and digital experiences.
  • Improved stakeholder intake, prioritization, and visibility across web production requests.
  • Strong CMS health, component governance, and content lifecycle management.
  • Effective collaboration across Content, Product Marketing, SEO/AEO, Creative, Web Engineering, and regional teams.
  • Increased consistency and quality across global and localized web experiences.
  • Improved speed, scalability, and governance of distributed authoring.
  • Contribution to web performance, conversion optimization, and overall buyer journey effectiveness.
Qualifications:
  • 7-10 years of experience in web content management, web production, digital operations, or a related role.
  • Strong experience supporting B2B websites and buyer journey-focused web experiences.
  • Hands-on experience with enterprise CMS platforms such as Adobe Experience Manager, Sitecore, or similar systems.
  • Strong understanding of content lifecycle governance, web production workflows, and CMS best practices.
  • Experience managing stakeholder intake, prioritization, and competing web requests across multiple teams.
  • Familiarity with SEO, AEO, accessibility, localization, CRO, and landing page optimization best practices.
  • Ability to translate technical requirements into clear, actionable guidance for non-technical stakeholders.
  • Strong written and verbal communication skills.
  • Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-moving environment.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Qualifications:
  • Experience supporting enterprise SaaS, technology, or B2B software websites.
  • Experience with Adobe Experience Manager or Sitecore.
  • Experience working with design systems, component libraries, and web engineering teams.
  • Experience managing localization workflows and translation agency relationships.
  • Experience building CMS documentation, governance models, and training programs.
  • Experience partnering with SEO/AEO, Web, Creative, Product Marketing, and regional marketing teams.
  • Working knowledge of web analytics, CRO testing, landing page performance, and digital experience optimization.

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