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Director Conversion Rate Optimization Jobs in Decatur, GA

Purchasing Power

Director, B2B Marketing

Atlanta, GA · On-site

We're looking for a Director of B2B Marketing to help drive growth across Purchasing Power ... conversion rate optimization * Establish clear performance dashboards tied to revenue outcomes

PurchasingPower

Director, B2B Marketing

Atlanta, GA · Hybrid

We're looking for a Director of B2B Marketing to help drive growth across Purchasing Power ... conversion rate optimization * Establish clear performance dashboards tied to revenue outcomes

EnthuZiastic

Growth Hacker - Remote

Kennesaw, GA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Atlanta, GA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

nLeague Services Inc

UI/UX Design Engineer

Atlanta, GA · On-site

$90.40K - $112.50K/yr

Generate periodic reports and insights to guide user engagement & retention improvements, conversion rate optimization, website speed, accessibility and SEO scores. * Generate Insights from analytics ...

Appian Corporation

Web Content Manager

Atlanta, GA · On-site

$75K - $175K/yr

Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing. * Design and lead training programs to enable cross-functional ...

Purchasing Power

B2B Marketing Lead

Atlanta, GA · On-site

Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization * Establish clear performance dashboards ...

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Director Conversion Rate Optimization information

See Decatur, GA salary details

$22.9K

$118.6K

$185K

How much do director conversion rate optimization jobs pay per year?

As of May 28, 2026, the average yearly pay for director conversion rate optimization in Decatur, GA is $118,646.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,800.00 and $144,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What job categories do people searching Director Conversion Rate Optimization jobs in Decatur, GA look for? The top searched job categories for Director Conversion Rate Optimization jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Director Conversion Rate Optimization jobs? Cities near Decatur, GA with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Director, B2B Marketing

Director, B2B Marketing

Purchasing Power

Atlanta, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Job description

Purchasing Power is a leading employee purchase program that helps people buy the products and services they need through the convenience of payroll deduction. As part of PROG Holdings (NYSE: PRG), a FinTech holding company with more than 20 years of experience, we're focused on building simple, responsible financial solutions that put people first. PROG Holdings' portfolio includes Progressive Leasing, a market leader in lease-to-own solutions, Purchasing Power, and Four, a Buy Now Pay Later (BNPL) platform - all united by a commitment to innovation, access, and meaningful impact.
We're looking for a Director of B2B Marketing to help drive growth across Purchasing Power's employer and partner base. You'll work in close partnership with Sales, Sales Enablement, and Account Management to build practical, effective programs that drive new business and engage efforts with our existing clients and partners.
The person in this role will own the day-to-day integrated marketing efforts across demand generation, lead generation, digital campaigns, content, and all nurturing efforts, driving measurable pipeline growth and revenue impact. They will partner closely with the client marketing team to ensure the lead generation efforts align closely with engagement and retention efforts.
This is a hybrid role based out of our Atlantic Station office in Atlanta, with a few onsite days each week to collaborate with Sales, Account Management, and cross-functional partners.
WHAT YOU'LL WORK ON:
  • Own demand generation strategy across digital, paid, email, content, and events
  • Optimize lead acquisition, conversion, and pipeline velocity
  • Manage and improve MQL performance
  • Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas
  • Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence.
  • Lead end-to-end campaign development (strategy → execution → measurement)
  • Ensure integrated execution across channels (digital, content, paid, partner)
  • Oversee campaign reporting and performance optimization
  • Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
  • Establish clear performance dashboards tied to revenue outcomes
  • Continuously test and optimize campaigns for efficiency and effectiveness
  • Use AI-enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency - so we can move quickly without sacrificing quality.

WHAT YOU BRING:
  • 8-10 + years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer-focused products).
  • Proven experience leading demand generation and pipeline growth
  • Strong understanding of integrated marketing strategy
  • Data-driven mindset with strong analytical skills
  • Proficient in Salesforce and Marketo
  • Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging.
  • Organized, detail-oriented, and able to manage multiple workstreams at once.
  • Bachelor's degree in business or a closely related field, or equivalent relevant experience.
  • AI-enabled tools are already part of how work gets done across our organization, and their use will continue to expand over time. We value people who are curious, adaptable, and open to learning as roles and workflows evolve.

WHY THIS ROLE IS UNIQUE:
  • You'll sit at the intersection of client growth + marketing execution, working directly with the teams closest to revenue.
  • You'll help modernize and scale PPC's B2B client marketing foundation - campaigns, events, communications, and measurement.
  • You'll have real ownership and visibility, with the ability to shape how PPC shows up with employers and partners as we grow.

WHAT WE OFFER:
  • Hybrid work model (Onsite/Offsite)
  • Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
  • 401k Retirement Plan
  • Paid Time Off
  • Career Development
  • Employee Purchase Program

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