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Director Conversion Rate Optimization Jobs in Decatur, GA

Aprio

Senior Manager, Digital Marketing

Alpharetta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

Aprio

Senior Manager, Digital Marketing

Atlanta, GA · On-site +1

  • Medical

  • Dental

  • Vision

  • Retirement

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

Aprio

Senior Manager, Digital Marketing

Alpharetta, GA · On-site +1

  • Medical

  • Dental

  • Vision

  • Retirement

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

The Raymond Corporation

Digital Marketing Manager

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Could have direct reports. Responsibilities Website Strategy & Ownership * Own CarolinaHandling.com ... Conversion Rate Optimization (CRO) * Lead website and landing page optimization efforts designed to ...

Carolina Handling

Digital Marketing Manager

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Could have direct reports. Responsibilities Website Strategy & Ownership * Own CarolinaHandling.com ... Conversion Rate Optimization (CRO) * Lead website and landing page optimization efforts designed to ...

BAD Marketing

Landing Page Builder

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • PTO

This position requires a strong understanding of HTML/CSS/JavaScript, conversion rate optimization, clean design principles, tracking implementation, and the ability to move quickly while maintaining ...

BAD Marketing

Landing Page Builder

Atlanta, GA · Remote

$12K - $18K/yr

  • Medical

  • Dental

  • Vision

  • PTO

This position requires a strong understanding of HTML/CSS/JavaScript, conversion rate optimization, clean design principles, tracking implementation, and the ability to move quickly while maintaining ...

BAD Marketing

Landing Page Builder

Atlanta, GA · On-site

$12K - $18K/yr

  • Medical

  • Dental

  • Vision

  • PTO

This position requires a strong understanding of HTML/CSS/JavaScript, conversion rate optimization, clean design principles, tracking implementation, and the ability to move quickly while maintaining ...

CATALIS

Digital Content Manager

Alpharetta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Crawlability and indexing Conversion Rate Optimization (CRO) * Own content and website conversion performance , not just traffic * Design and execute A/B tests and experiments (headlines, CTAs ...

Mondo

Marketing Director

Atlanta, GA · On-site

$120K - $140K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Director of Marketing Growth Director of Marketing Growth, location is Hybrid. The start date is ... Oversee website optimization, conversion rate improvements, and SEO initiatives. * Manage affiliate ...

Mondo

Marketing Director

Atlanta, GA · On-site

$140K - $175K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Director of Marketing Growth , location is Hybrid . The start date is ASAP for this Permanent ... Oversee website optimization, conversion rate improvements, and SEO initiatives. * Manage affiliate ...

Mondo

Marketing Director

Atlanta, GA · On-site

$120K - $140K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Director of Marketing Growth , location is Hybrid . The start date is ASAP for this Permanent ... Oversee website optimization, conversion rate improvements, and SEO initiatives. * Manage affiliate ...

EnthuZiastic

Growth Hacker - Remote

Atlanta, GA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Kennesaw, GA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Prog Leasing LLC

B2B Marketing Director | Hybrid

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We're looking for a Director of B2B Marketing to help drive growth across Purchasing Power ... conversion rate optimization * Establish clear performance dashboards tied to revenue outcomes

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All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Decatur, GA

Director Conversion Rate Optimization information

See Decatur, GA salary details

$22.9K

$118.6K

$185K

How much do director conversion rate optimization jobs pay per year?

As of Aug 16, 2026, the average yearly pay for director conversion rate optimization in Decatur, GA is $118,646.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,800.00 and $144,000.00 per year, depending on experience, location, and employer.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are popular job titles related to Director Conversion Rate Optimization jobs in Decatur, GA?

For Director Conversion Rate Optimization jobs in Decatur, GA, the most frequently searched job titles are:

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Cities near Decatur, GA with the most Director Conversion Rate Optimization job openings:

Director Conversion Rate Optimization jobs near you

Manager, Website & Conversion Optimization

CeriFi

Alpharetta, GA • On-site

$90K - $100K/yr

Full-time

Posted 19 days ago

Job description

Description:

The Opportunity


We're looking for a hands-on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands.


You'll partner closely with Marketing, Digital, and a lean Engineering team to prioritize and ship site changes, then use data and experimentation to continuously improve conversion. This is a role for someone who is equally comfortable in a CMS and in an analytics dashboard — someone who can move fast, work within real constraints, and show measurable results.


What you will do

Website Ownership & Execution

  • Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io)
  • Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives
  • Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards
  • Serve as the primary point of contact for website requests, triaging and sequencing work against business priority

Conversion Rate Optimization

  • Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels
  • Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights
  • Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation
  • Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging
  • Report on test results, site performance, and CRO impact against revenue and pipeline goals

Cross-functional collaboration

  • Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap
  • Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications
  • Collaborate with Creative on page design, content structure, and brand consistency
  • Support new brand, product, and campaign launches with timely, well-executed site
Requirements:

What we are looking for

  • 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization
  • Hands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar)
  • Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan
  • Experience working within a multi-site or multi-brand portfolio a plus
  • Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team
  • Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams
  • A collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal
  • An execution mindset: you move fast, test and iterate, and let data guide decisions

What success looks like

In your first 60 days, you will have audited CeriFi's website properties, established a working cadence with Engineering and Creative, and identified the highest-impact CRO opportunities across the portfolio.


Within 3 months, you will have a testing program live on priority pages, a clear website roadmap aligned to business priorities, and early wins on conversion improvement to point to.


By 6 months, you will have built a repeatable system for prioritizing, shipping, and measuring website and CRO work - with a track record of measurable learnings & conversion gains across CeriFi's brand portfolio.

Apply