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Director Content Strategy Jobs in Michigan (NOW HIRING)

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

Perfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital ... Content strategy * Structured data and schema * Local SEO * Internal linking and site structure

OneMagnify

Associate Creative Director

Detroit, MI · On-site

$80 - $120/hr

The Associate Creative Director, Copy is a senior creative lead responsible for shaping the voice ... Contribute to messaging architecture and content strategy as a senior creative voice in integrated ...

Noon Ecommerce

Marketing Director

Pleasant Ridge, MI · On-site

$120 - $180/hr

Perfect Afternoon is looking for an experienced, hands‑on Director of Marketing to lead digital ... Content strategy * Structured data and schema * Local SEO * Internal linking and site structure

Groundedrvs

Content & Social Media Manager

Detroit, MI · On-site

$50 - $75/hr

You'll be a one-person studio: strategy, camera, edit, publish, and community management, all owned ... Self-directed one-person band who thrives with ownership and zero hand-holding * Strong visual and ...

OneMagnify

Associate Creative Director

Detroit, MI · On-site

The Associate Creative Director, Copy is a senior creative lead responsible for shaping the voice ... Contribute to messaging architecture and content strategy as a senior creative voice in integrated ...

MSD

Strategic partner and Content Expert to Global Brand Team, ensuring strategy realization during launch lifecycle * Leads core content creative execution efforts from briefing creation (Workfront ...

New

Merck

Strategic partner and Content Expert to Global Brand Team, ensuring strategy realization during launch lifecycle * Leads core content creative execution efforts from briefing creation (Workfront ...

New

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Showing results 21-40

All JobsContent Strategy JobsDirector Content Strategy JobsDirector Content Strategy Jobs in Michigan

Director Content Strategy information

See Michigan salary details

$52.7K

$111.8K

$191.3K

How much do director content strategy jobs pay per year?

As of Sep 6, 2026, the average yearly pay for director content strategy in Michigan is $111,807.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,200.00 and $141,200.00 per year, depending on experience, location, and employer.

What does a director content strategy do?

A Director of Content Strategy oversees the planning, development, and execution of content initiatives to align with business goals. They analyze audience needs, set content guidelines, and collaborate across departments to ensure cohesive messaging. Their responsibilities often include content marketing, SEO optimization, and performance tracking. This role requires strategic thinking, leadership, and a deep understanding of digital channels.

What are the key skills and qualifications needed to thrive as a director content strategy?

To thrive as a Director Content Strategy, you need a strong background in content development, digital marketing, analytics, and strategic planning, usually backed by a bachelor's or master's degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools (such as SEMrush or Google Analytics), and project management platforms is essential. Strong leadership, communication, and cross-functional collaboration skills help you effectively guide teams and align content initiatives with business goals. These competencies ensure content delivers value, supports the company's objectives, and achieves measurable results.

What are the typical challenges faced by a director content strategy in a large organization?

One of the main challenges Directors of Content Strategy face in large organizations is aligning diverse content initiatives across multiple departments and ensuring consistency in messaging. They often manage complex editorial calendars, juggle competing priorities, and coordinate with stakeholders from marketing, product, and executive teams. Navigating shifting business goals and rapidly changing digital landscapes requires flexibility and strong leadership. Successfully addressing these challenges helps build a cohesive content strategy that supports the organization's objectives and enhances brand presence.

What are the most commonly searched types of Content Strategy jobs in Michigan?

The most popular types of Content Strategy jobs in Michigan are:

What are popular job titles related to Director Content Strategy jobs in Michigan?

For Director Content Strategy jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Director Content Strategy jobs in Michigan look for?

The top searched job categories for Director Content Strategy jobs in Michigan are:

What cities in Michigan are hiring for Director Content Strategy jobs?

Cities in Michigan with the most Director Content Strategy job openings:

Director Content Strategy jobs near you
Infographic showing various Director Content Strategy job openings in Michigan as of August 2026, with employment types broken down into 83% Full Time, 15% Part Time, and 2% Contract. Highlights an 78% Physical, 6% Hybrid, and 16% Remote job distribution, with an average salary of $111,807 per year, or $53.8 per hour.

Marketing Director

Perfect Afternoon

Pleasant Ridge, MI • On-site

$70K/yr

Full-time

PTO

Re-posted 9 days ago

Job description

Perfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital marketing strategies for a diverse group of clients. This is both a leadership and working role.
The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages, analytics, and conversion optimization work together to produce measurable results. You will guide our marketing team, work directly with clients, oversee campaigns, and help improve how we use AI and automation across the agency.
Lead Marketing Strategy
  • Develop marketing strategies based on each client's goals, audience, budget, and growth opportunities
  • Turn business objectives into clear campaign plans, timelines, and performance goals
  • Connect marketing activity to qualified leads, sales, revenue, and return on investment
  • Present strategies, results, and recommendations directly to clients

Oversee Digital Campaigns
Plan, manage, and improve campaigns across channels such as:
  • Google Ads and Microsoft Advertising
  • Meta, LinkedIn, and other social platforms
  • Email marketing and automation
  • Display and remarketing
  • Organic search and content marketing
  • Video and emerging digital platforms

Ensure that targeting, messaging, creative, landing pages, offers, and tracking work together as one strategy.
Direct SEO /AEO
Oversee strategies that improve client visibility in traditional search results and AI-generated answers. Provide direction in areas including:
  • Technical SEO
  • Keyword and search-intent research
  • Content strategy
  • Structured data and schema
  • Local SEO
  • Internal linking and site structure
  • Core Web Vitals
  • AI-search visibility and citation readiness

Stay current with search engine changes, generative AI, and how people use AI tools to find and evaluate businesses.
Guide Websites, Landing Pages, and CRO
Work with designers, developers, and content teams to plan and improve client websites and landing pages. Provide direction on:
  • User experience and navigation
  • Content and messaging
  • Calls to action
  • Forms and lead-capture processes
  • HubSpot workflows
  • Mobile usability
  • Page speed
  • SEO and AEO
  • Conversion optimization

Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates.
Measure Performance
Set practical goals and KPIs for campaigns and websites. Use tools such as Google Analytics 4, Google Search Console, Looker Studio, HubSpot, advertising-platform analytics, heat maps, and call tracking to evaluate results. Turn the data into clear insights and practical next steps for clients and internal teams.
Use AI and Agents
Use AI tools and agents to improve marketing research, planning, execution, analysis, and reporting. Identify opportunities to use AI for:
  • Audience and competitive research
  • Campaign planning and optimization
  • SEO, AEO, and content strategy
  • Data analysis and reporting
  • Website and landing-page improvements
  • Marketing automation
  • Internal processes and quality assurance

Help the team build useful AI-assisted workflows that save time and improve client results. Review AI-generated work for accuracy, quality, and brand fit. Protect client confidentiality and follow responsible practices related to privacy, intellectual property, and human oversight.
Lead the Team
  • Lead, mentor, and support members of the marketing team
  • Set clear priorities, responsibilities, and expectations
  • Review strategies, campaigns, reports, and deliverables
  • Help team members improve their marketing, communication, and AI skills
  • Identify opportunities to improve processes, training, and technology
  • Work closely with account management, design, development, content, sales, and agency leadership

What We're Looking For
  • At least five years of professional digital marketing experience
  • At least three years of agency or multi-client experience
  • Previous experience managing or mentoring marketing professionals
  • Experience planning campaigns across multiple digital platforms
  • Strong knowledge of SEO and emerging AEO practices
  • Experience with websites, landing pages, CRO, and analytics
  • Experience using AI tools or agents to improve workflows or client outcomes
  • Experience with WordPress or a similar CMS
  • Proficiency with GA4, GSC, Ads, and reporting tools
  • HubSpot proficiency, including forms, workflows, CRM data, and lead-generation processes
  • Familiarity with paid social, email marketing, CRM systems, and marketing automation
  • Experience developing strategies, budgets, forecasts, and reports
  • Strong written, verbal, presentation, and client-management skills
  • The ability to manage multiple clients, campaigns, projects, and deadlines
  • Strong judgment, curiosity, organization, and attention to detail
  • Mac proficiency

A bachelor's degree in marketing, communications, business, or a related field is preferred, but equivalent professional experience will be considered.
Ideal candidates will live in the Detroit area and be available to work in our Pleasant Ridge office as part of a hybrid schedule.
What You Can Expect From Us
  • A fair and competitive salary / benefit package based on experience
  • Encouraging co-leadership driven by accumulative results for clients
  • A collaborative, fast-paced, non-corporate agency environment
  • Work-from-home flexibility as part of a in-office/hybrid schedule
  • 18 days of PTO and paid holidays

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