ZipRecruiter

Log In

1

Director Consumer Strategy Jobs in Reston, VA (NOW HIRING)

Stand Together

Consumer Insights Director

Arlington, VA · On-site +1

Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding, brand ...

Stand Together

Consumer Insights Director

Arlington, VA · On-site +1

Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding, brand ...

Capital One

Sr. Business Director, Strategy

Mclean, VA · On-site

Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development ...

Capital One

Sr. Business Director, Strategy

Mclean, VA · On-site

Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development ...

Capital One

Business Director, Strategy

Mclean, VA · On-site

Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development ...

next page

Showing results 1-20

All JobsConsumer Strategy JobsDirector Consumer Strategy JobsDirector Consumer Strategy Jobs in Reston, VA

Director Consumer Strategy information

See Reston, VA salary details

$69.7K

$160.3K

$215.9K

How much do director consumer strategy jobs pay per year?

As of Jul 14, 2026, the average yearly pay for director consumer strategy in Reston, VA is $160,299.00, according to ZipRecruiter salary data. Most workers in this role earn between $148,200.00 and $178,400.00 per year, depending on experience, location, and employer.

What does a Director of Consumer Strategy do?

A Director of Consumer Strategy is responsible for developing and implementing strategies to understand and meet the needs of consumers. They analyze market trends, consumer behavior, and competitive landscapes to create plans that drive business growth and customer satisfaction. This role often involves collaborating with marketing, product development, and sales teams to ensure that organizational goals align with consumer expectations. Additionally, Directors of Consumer Strategy use data-driven insights to identify new opportunities and improve existing products or services.

What are the key skills and qualifications needed to thrive as a Director of Consumer Strategy, and why are they important?

To excel as a Director of Consumer Strategy, you typically need a background in marketing, business, or analytics, along with extensive experience in consumer insights and strategic planning. Familiarity with data analytics platforms, CRM systems, and market research tools, as well as an MBA or related certification, is often required. Outstanding leadership, communication, and critical thinking skills help drive cross-functional collaboration and innovative strategies. These competencies are crucial for aligning organizational goals with evolving consumer behaviors to achieve sustainable business growth.

How does a Director of Consumer Strategy typically collaborate with cross-functional teams to drive business objectives?

A Director of Consumer Strategy often works closely with marketing, product development, data analytics, and sales teams to align consumer insights with company goals. This collaboration involves leading strategic planning sessions, sharing market research findings, and ensuring that consumer trends inform key business decisions. Regular communication and coordinated project management are essential, as the director must bridge gaps between departments and foster a unified approach to strategy execution. These partnerships help ensure that the organization's consumer-focused initiatives are both effective and aligned with broader business objectives.

What is the difference between Director Consumer Strategy vs Consumer Insights Manager?

AspectDirector Consumer StrategyConsumer Insights Manager
Required CredentialsBachelor's degree, often MBA, experience in strategy or marketingBachelor's or master's in marketing, psychology, or related field
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsData analysis, consumer research, report creation
Employer & Industry UsageUsed in marketing, retail, consumer goods companiesCommon in market research firms, consumer goods, retail
Search & Comparison IntentUnderstanding strategic roles, career path, responsibilitiesFocus on research, data analysis, consumer insights

The main difference is that the Director Consumer Strategy focuses on developing overarching consumer strategies and guiding company direction, while the Consumer Insights Manager concentrates on gathering and analyzing consumer data to inform those strategies. Both roles are essential in consumer-focused industries but differ in scope and seniority.

What are popular job titles related to Director Consumer Strategy jobs in Reston, VA? For Director Consumer Strategy jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Director Consumer Strategy jobs in Reston, VA look for? The top searched job categories for Director Consumer Strategy jobs in Reston, VA are:
What cities near Reston, VA are hiring for Director Consumer Strategy jobs? Cities near Reston, VA with the most Director Consumer Strategy job openings:
Director Consumer Strategy jobs near you
Director, Consumer Relations

Director, Consumer Relations

National Psoriasis Foundation

Alexandria, VA • On-site

$105K - $115K/yr

Full-time

Posted 5 days ago

New

Job description

Position: Director, Consumer Relations

Department: Corporate Relations Status: Full Time, Remote

Reports to: Vice President, Corporate Relations

Summary

The National Psoriasis Foundation (NPF) is the leading patient and research organization service for the more than 125 million people worldwide who live with psoriatic disease. For more than 55 years, NPF has been a dynamic and evolving organization dedicated to finding a cure for psoriasis and psoriatic arthritis while supporting anyone impacted. NPF provides free patient support and continuing medical education to be sure those impacted by psoriatic disease are armed with the latest information and resources to manage this chronic, systemic disease.

Position Overview

The Director, Consumer Relations supports the growth and sustainability of NPF’s mission by leading the expansion and management of strategic corporate partnerships, with a primary focus on the Seal of Recognition program and consumer-facing corporate engagement opportunities. This role is responsible for driving business development efforts, cultivating partnerships within the consumer health, skincare, wellness, personal care, and related non-pharmaceutical industries, and ensuring exceptional partner experiences.

The Director will play a key role in expanding the reach, visibility, and revenue of the Seal of Recognition program through strategic prospecting, relationship management, and cross-functional collaboration. This position works closely with internal stakeholders and external partners to support program innovation, growth opportunities, and successful execution of partnership deliverables.

Essential Duties and Responsibilities

Partnership Development & Management

  • Identify, research, and engage prospective corporate partners across consumer health, skincare, wellness, personal care, apparel, beauty, and related non-pharmaceutical sectors.
  • Develop and maintain a robust pipeline of prospective Seal of Recognition and consumer partnership opportunities.
  • Support the full partnership lifecycle, including outreach, proposal development, contracting support, renewals, stewardship, and ongoing relationship management.
  • Manage a portfolio of active corporate relationships, ensuring partner value is maximized and commitments are fulfilled effectively and efficiently.
  • Build and strengthen relationships with manufacturers, brands, retailers, and industry stakeholders aligned with NPF’s mission and patient community needs.

Seal of Recognition Program Growth & Strategy

  • Lead day-to-day management and growth initiatives for the Seal of Recognition program.
  • Identify opportunities to expand the program into new product categories and consumer market segments.
  • Collaborate cross-functionally to enhance program visibility, value proposition, participant experience, and revenue growth.
  • Support development of marketing, educational, and promotional strategies that increase awareness and engagement with the Seal of Recognition program.
  • Monitor industry trends, product innovation, and consumer health market activity to identify emerging opportunities for program expansion.

Consumer Partnership Development

  • Support the development of strategic consumer-facing partnerships and campaigns that align with NPF’s mission and organizational priorities.
  • Collaborate with internal teams to develop partnership opportunities that drive patient education, awareness, engagement, and revenue diversification.
  • Assist in creating customized partnership proposals and activation opportunities tailored to partner objectives and organizational goals.

Strategic Support & Collaboration

  • Collaborate closely with the Vice President, Corporate Relations to support strategic planning, forecasting, and partnership pipeline development.
  • Work cross-functionally with marketing, patient navigation, research, and communications teams to align partnership opportunities with organizational initiatives.
  • Represent NPF professionally in meetings, conferences, trade shows, and industry events as appropriate.

Education/Experience/Skills

  • Bachelor’s Degree required
  • Minimum of5years of experience in nonprofit development, corporate partnerships, business development, or related field
  • Experience managing consumer-facing partnerships, sponsorships, or corporate relationships preferred
  • Experience with skincare, wellness, beauty, personal care, healthcare, or related industries preferred
  • Strong relationship-building, prospecting, and business development skills
  • Excellent organizational, project management, and interpersonal skills
  • Excellent oral and written communication skills
  • Ability to manage multiple projects and priorities simultaneously in a fast-paced environment
  • Proficiency with Microsoft Office and CRM/database systems
  • Ability to work collaboratively across teams and departments
  • Available for occasional overnight travel
  • Must be available to work occasional evenings and weekends
  • Must be able to lift 40 pounds