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Director Consumer Strategy Jobs in Reston, VA (NOW HIRING)

Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding, brand ...

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Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development ...

Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development ...

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Director Consumer Strategy information

See Reston, VA salary details

$69.7K

$160.3K

$215.9K

How much do director consumer strategy jobs pay per year?

As of May 29, 2026, the average yearly pay for director consumer strategy in Reston, VA is $160,299.00, according to ZipRecruiter salary data. Most workers in this role earn between $148,200.00 and $178,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Consumer Strategy, and why are they important?

To excel as a Director of Consumer Strategy, you typically need a background in marketing, business, or analytics, along with extensive experience in consumer insights and strategic planning. Familiarity with data analytics platforms, CRM systems, and market research tools, as well as an MBA or related certification, is often required. Outstanding leadership, communication, and critical thinking skills help drive cross-functional collaboration and innovative strategies. These competencies are crucial for aligning organizational goals with evolving consumer behaviors to achieve sustainable business growth.

How does a Director of Consumer Strategy typically collaborate with cross-functional teams to drive business objectives?

A Director of Consumer Strategy often works closely with marketing, product development, data analytics, and sales teams to align consumer insights with company goals. This collaboration involves leading strategic planning sessions, sharing market research findings, and ensuring that consumer trends inform key business decisions. Regular communication and coordinated project management are essential, as the director must bridge gaps between departments and foster a unified approach to strategy execution. These partnerships help ensure that the organization's consumer-focused initiatives are both effective and aligned with broader business objectives.

What does a Director of Consumer Strategy do?

A Director of Consumer Strategy is responsible for developing and implementing strategies to understand and meet the needs of consumers. They analyze market trends, consumer behavior, and competitive landscapes to create plans that drive business growth and customer satisfaction. This role often involves collaborating with marketing, product development, and sales teams to ensure that organizational goals align with consumer expectations. Additionally, Directors of Consumer Strategy use data-driven insights to identify new opportunities and improve existing products or services.

What is the difference between Director Consumer Strategy vs Consumer Insights Manager?

AspectDirector Consumer StrategyConsumer Insights Manager
Required CredentialsBachelor's degree, often MBA, experience in strategy or marketingBachelor's or master's in marketing, psychology, or related field
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsData analysis, consumer research, report creation
Employer & Industry UsageUsed in marketing, retail, consumer goods companiesCommon in market research firms, consumer goods, retail
Search & Comparison IntentUnderstanding strategic roles, career path, responsibilitiesFocus on research, data analysis, consumer insights

The main difference is that the Director Consumer Strategy focuses on developing overarching consumer strategies and guiding company direction, while the Consumer Insights Manager concentrates on gathering and analyzing consumer data to inform those strategies. Both roles are essential in consumer-focused industries but differ in scope and seniority.

What cities near Reston, VA are hiring for Director Consumer Strategy jobs? Cities near Reston, VA with the most Director Consumer Strategy job openings:
Sr Director, Consumer Credit Card Strategy

Sr Director, Consumer Credit Card Strategy

PenFed Credit Union

Mclean, VA • Hybrid

Full-time

Posted 27 days ago


PenFed Credit Union rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz


Job description

Overview

PenFed is hiring a (Hybrid) Sr Director, Consumer Credit Card Strategy at our Tysons, Virginia location. The primary purpose of this role is to own the end-to-end development and implementation of credit strategy/policy and conduct credit risk monitoring & analytics for Credit Card and Deposits Overdraft products.

This position will contribute to setting up strategic goal / credit agenda and managing a team of managers & analysts. This position plays a critical role in enhancing credit risk strategy and management ecosystem to enable sustainable and resilient Credit Card business growth, including achieving business goal within risk appetite, optimizing targeting & acquisition credit strategy, mitigate credit abuse and portfolio risk, enhance lending program economics, and support member retention / engagement.

The incumbent will partner closely with Consumer Lending product team and other key stakeholders across Consumer Banking and Enterprise teams.

The ideal candidate will have a deep understanding of the inherent risk and performance drivers of Credit Card / Overdraft business as well as direct experience in developing credit policy/strategy. The candidate is expected to exhibit sound judgment in decision making and be an inclusive and collaborative partner.


Responsibilities

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.

  • Manage and grow a team with strong analytical and credit strategy development capability, focusing on credit risk and portfolio/account level profitability, as well as optimizing marketing effectiveness.
  • Lead team to develop and manage new origination automated/judgmental credit strategies as well as account management credit policies, from approve/decline, line assignment and portfolio risk management.
  • Responsible for defining Credit Card & Overdraft credit strategy risk tolerance limits and decisioning constraints in collaboration with second line Credit Risk Management.
  • Lead team to develop and maintain cash flow/NPV valuation tool for acquisition and account management programs to enable decisioning optimization.
    • Derive and refine risk segmentation and loss expectations / risk premium.
    • Ground and extrapolate economics inputs, assumptions, and curve shape.
    • Evaluate, recommend, and operate valuation platform.
    • Automate sensitivity and gaming functionalities.
    • Develop standardized metrics and reporting around NPV valuation, monitoring, and platform/tool assessment/refinement.
    • Working with finance to govern the NPV development, review and decision-making process.
  • Lead team to develop / refine Credit Card & Overdraft initial line assignment strategy:
    • Evaluate and recommend segmentation schemes, such as Risk, Channel, Product, Channel and Ability to Pay.
    • Derive recommended initial credit limit based on cash flow valuation model economics projections and decision constraints. Benchmark against industry.
    • Ground sensitivities on assumption for line assignments and testing agenda for continuous optimization.
    • Develop and test on graduation / line increase strategy (with control and assumptions needed for the program to be effective)
  • Lead team to develop credit strategies tailored to acquisition channel and product type to support business growth. Partner with business segment product owners to optimize acquisition targeting/marketing campaigns that align with credit policies.
  • Lead team to monitor credit quality, risk performance, and economics of Credit Card & Overdraft portfolio on the ongoing basis to prevent or mitigate consumer loan losses.
    • Program deep dive and credit policy change monitoring to drive credit policy optimization and risk mitigation strategies.
    • Monitoring and analysis of credit risk for both organic and acquired portfolio, prepare materials for regular Business Review and Credit Risk Committee presentation.
  • Provide risk analytics to support credit expansion by overseeing credit aspects of onboarding of acquired portfolios and product launch.
  • Function as a strategic and trusted partner with Product Team as they evaluate new asset classes/products.
  • Partner with key stakeholders in various groups (Credit Risk Modeling, Product, 2nd line Credit Risk Management, Compliance, Operations, Finance and Enterprise Risk Management) to identify areas of opportunity and spearhead initiatives to enable profitable growth while aligning with Enterprise risk appetite and capital plan and adapting to changing economic and regulatory environment.
  • Provide thought leadership, coaching and training to team to develop skills, cultivate credit culture and achieve strategic goals.
  • Maintain strong working knowledge of consumer lending related regulations to ensure compliance. Remain abreast of financial regulatory developments in credit risk management and best practices within the industry.
  • Participate in external and internal audits, and regulatory examinations as needed.
  • Spearhead GenAI adoption to automate, improve efficiency and enhance credit policy / underwriting.
  • Identify required data and work with data stewards to understand data source, ensure data quality and retrieve data on a timely basis. Contribute to credit data mart and corporate database designs.

Qualifications

Equivalent combination of education and experience is considered.

  • Bachelor’s degree in business, Economics, Quantitative Discipline or Equivalent, Finance is required. MBA or master’s degree in the related field is highly preferred.
  • Minimum of twelve (12) years’ experience in credit strategy, credit policy & analysis or credit risk management in the financial services industry.  Experience in Consumer Lending products preferably Credit Card.
  • Minimum of five (5) years of direct management experience.
  • Ability to interact effectively with a variety of partner teams within and outside Consumer Banking in a collaborative environment. Ability to influence and build consensus with 2nd line Credit Risk on credit decisions.
  • Detail-oriented, results-driven, and ability to navigate in a quickly changing and high demand environment to develop solutions while balancing multiple priorities.
  • Demonstrate strong integrative thinking, problem-solving and high degree of proficiency in synthesizing and communicating data from a variety of disciplines.
  • Excellent written, verbal communication and presentation skills. Ability to explain complex topics and technical details in succinct storytelling to a wide variety of audiences.
  • Self-motivated and strong people skills to actively lead and implement ideas in a cross-functional team environment.
  • Proven project management skills, ability to manage multiple projects. Ability to manage multiple projects simultaneously and adapt to rapid changes in priority.
  • Strong skills in various data analysis and visualization tools including PowerPoint, Excel, Tableau and SQL are required. Proficiency with statistical tools (R, Python) is preferred.
  • Experience using A.I. tools preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

There are no additional certifications required.
 

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites and be on call will be required.

#LI-Hybrid

Qualifications:

Equivalent combination of education and experience is considered.

  • Bachelor’s degree in business, Economics, Quantitative Discipline or Equivalent, Finance is required. MBA or master’s degree in the related field is highly preferred.
  • Minimum of twelve (12) years’ experience in credit strategy, credit policy & analysis or credit risk management in the financial services industry.  Experience in Consumer Lending products preferably Credit Card.
  • Minimum of five (5) years of direct management experience.
  • Ability to interact effectively with a variety of partner teams within and outside Consumer Banking in a collaborative environment. Ability to influence and build consensus with 2nd line Credit Risk on credit decisions.
  • Detail-oriented, results-driven, and ability to navigate in a quickly changing and high demand environment to develop solutions while balancing multiple priorities.
  • Demonstrate strong integrative thinking, problem-solving and high degree of proficiency in synthesizing and communicating data from a variety of disciplines.
  • Excellent written, verbal communication and presentation skills. Ability to explain complex topics and technical details in succinct storytelling to a wide variety of audiences.
  • Self-motivated and strong people skills to actively lead and implement ideas in a cross-functional team environment.
  • Proven project management skills, ability to manage multiple projects. Ability to manage multiple projects simultaneously and adapt to rapid changes in priority.
  • Strong skills in various data analysis and visualization tools including PowerPoint, Excel, Tableau and SQL are required. Proficiency with statistical tools (R, Python) is preferred.
  • Experience using A.I. tools preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

There are no additional certifications required.
 

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites and be on call will be required.

#LI-Hybrid

Education:UNAVAILABLEEmployment Type: FULL_TIME

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