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Director Brand Strategy Jobs in Reston, VA (NOW HIRING)

TalentRemedy

Marketing Director

Rockville, MD · On-site

A well-established professional services organization is seeking a strategic Director of Marketing to lead brand strategy, messaging, communications, and overall marketing execution for both the ...

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Director Brand Strategy information

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$48.9K

$132.7K

$228.9K

How much do director brand strategy jobs pay per year?

As of Sep 9, 2026, the average yearly pay for director brand strategy in Reston, VA is $132,713.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,600.00 and $156,100.00 per year, depending on experience, location, and employer.

What does a director brand strategy do?

A Director of Brand Strategy is responsible for developing and overseeing a company's brand positioning, messaging, and long-term strategic vision. They conduct market research, analyze consumer trends, and collaborate with marketing, creative, and product teams to ensure brand consistency and impact. Their goal is to enhance brand awareness, differentiate from competitors, and drive customer engagement. This leadership role requires strong analytical, creative, and communication skills to align branding efforts with business objectives.

What are the key skills and qualifications needed to thrive in the director brand strategy role?

To thrive as a Director Brand Strategy, you need expertise in brand management, market research, strategic planning, and a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with analytics platforms, brand tracking tools, and content management systems is often required, along with certifications like Brand Management or Digital Marketing. Outstanding leadership, creative problem-solving, and persuasive communication skills set top candidates apart. These capabilities enable you to create and execute compelling brand strategies that drive business growth and foster lasting customer engagement.

What are some typical challenges a director brand strategy faces in this role?

One common challenge for Directors of Brand Strategy is navigating market shifts and evolving consumer preferences while ensuring brand consistency across all channels. You may also encounter the need to align diverse stakeholders, from creative teams to executive leadership, around a unified brand vision. Balancing long-term strategic planning with short-term tactical demands is a frequent aspect of the role. Success often comes from staying agile, leveraging data-driven insights, and fostering strong collaboration throughout the organization.

What are the most commonly searched types of Brand Strategy jobs in Reston, VA?

The most popular types of Brand Strategy jobs in Reston, VA are:

What job categories do people searching Director Brand Strategy jobs in Reston, VA look for?

The top searched job categories for Director Brand Strategy jobs in Reston, VA are:

What cities near Reston, VA are hiring for Director Brand Strategy jobs?

Cities near Reston, VA with the most Director Brand Strategy job openings:

Director Brand Strategy jobs near you

Global Senior Marketing Director, COPD

Gaithersburg, MD • On-site

AstraZeneca
Pharmaceutical Product Wholesalers • 10K+ employees
Learn more about AstraZenecaexternal

$231K - $347K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

AstraZeneca rating

8.4

Company rating: 8.4 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

23rd of 86 rated pharmaceutical

Job description

This role is a pivotal leadership opportunity within one of BBU's top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence, partnering across an XF team to deliver afirstclassCOPD launch. You bring a strategic mindset,crossculturalcommunication strength, and the ability to simplify complexity-amplifying brand strategy and shaping ahighperformance,patientfocusedculture across global and country teams.

Major Duties and Responsibilities:

As the Global Senior MarketingDirectoryou willbe accountable for:

  • Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterpriseobjectives.

  • Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.

  • Market and Regional Partnership: Build strong,trustbasedpartnerships with T8 markets, the Global Launch Lead, and Regional Leads; drivealignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.

  • Insights and Evidence: Integrate clinical,realworld, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.

  • GotoMarketand Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 andnextbestactionframeworks) tooptimizeHCP and patient engagement and measure impact across touchpoints.

  • AI and Digital Enablement: EmbedAIpoweredcapabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards.

  • CrossFunctionalLeadership: Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to derisk launch and accelerate performance.

  • Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization.

  • Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews andcoursecorrectquickly to deliverinyearandlongtermobjectives.

Requirements/Qualifications:

Education:Bachelor'sdegree isrequiredwithbusinessdegree orscientificexpertiseas preferred.Master'sdegree is desired.

Experience:

  • Significant experiencelaunching biologics and deliveringend to endbrand leadership in specialty care.

  • Deep knowledge of commercial strategy and core methodologies, including positioning,campaign development,forecasting, pricing and reimbursement, market research, and competitive intelligence.

  • Proventrack recordengaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.

  • Preferred: Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus.

Special Skills/Abilities:

  • Strong strategic thinking,decisionmaking, and problem solving, with the ability to simplify complexity and set clear choices.

  • Demonstrated ability to collaborate and lead across functions andgeographies,effective influence without authority.

  • Bias for action witha track recordof translating ideas into measurable outcomes.

  • Robust analytical, organizational, and communication skills (written and verbal).

  • Comfortable operating amid ambiguity and managing multiple priorities in afastpaced, highlycrossfunctionalenvironment.

  • Proven ability to build, develop, and inspirehighperformingteams and an inclusive,patientcentricculture.

Total Rewards:

The annual base pay (or hourly rate of compensation) for this position ranges from $231,988.80 to $347,983.20. Our positions offer eligibility for various incentives-an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.

AstraZenecais an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailingAZCHumanResources@astrazeneca.com.

Date Posted

04-Sep-2026

Closing Date

15-Sep-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.

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About AstraZeneca

Sourced by ZipRecruiter

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world's most serious diseases. But we're more than one of the world's leading pharmaceutical companies. A place built on courage, curiosity and collaboration - we make bold decisions driven by patient outcomes. Empowered to lead at every level, free to ask questions and take smart risks that write the next chapter for our pipeline and Oncology team. Make a meaningful impact that brings real benefits to society. By applying your knowledge of data, you will help to redefine our industry and ultimately save lives. Work with experts who share a common goal: to accelerate the potential of medicines and the science of tomorrow.

Industry

Pharmaceutical product wholesalers and pharmaceutical and medicine manufacturing

Company size

10,000+ Employees

Headquarters location

Cambridge, Cambridgeshire, GB

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