Build the Next Generation of Beverage BrandsMetaBrand is an independent beverage formulation, commercialization, and manufacturing company helping beverage brands move from concept to commercial production.Our clients range from first-time founders to rapidly growing national brands developing sports drinks, energy beverages, functional beverages, RTD cocktails, wellness beverages, and hemp-derived products.Weโre looking for an experienced commercial sales leader who understands beverage manufacturing, thrives on building new business, and wants to play a direct role in growing one of the industryโs most capable beverage commercialization companies.This is a national business development role focused on acquiring new manufacturing partnerships while expanding opportunities across product development, formulation, pilot production, commercialization, private label manufacturing, and long-term co-manufacturing relationships.What Youโll OwnAs National Sales Director, youโll own the growth of new customer acquisition across North America.Your primary responsibilities include:Develop and execute a national business development strategy targeting emerging, growth-stage, and established beverage brands.Build and manage a high-quality sales pipeline through strategic outbound prospecting and relationship development.Identify brands preparing for commercialization that require formulation, pilot production, manufacturing, or commercialization support.Develop executive-level relationships with founders, CEOs, operations leaders, procurement teams, investors, consultants, and brand owners.Lead customers through the complete commercialization journeyโfrom concept through commercial manufacturing.Collaborate with Product Development, Operations, Procurement, QA, Finance, and Executive Leadership to ensure successful customer onboarding and execution.Negotiate commercial agreements while protecting profitability and long-term customer success.Maintain accurate pipeline forecasting and CRM discipline within HubSpot.Represent MetaBrand at major industry events including BevNET Live, SupplySide West, Expo West, MJBizCon, Pack Expo, PLMA, NACS, and other industry conferences.This Position Is About GrowthSuccess is measured by:New customer acquisitionQualified pipeline creationAnnual revenue growthClosed manufacturing programsMulti-service customer expansionLong-term strategic account developmentCustomer retention and lifetime valueWhy This Role Is DifferentMost beverage manufacturers only sell manufacturing capacity. MetaBrand provides multiple revenue opportunities through every customer relationship.Our commercial team sells:Beverage FormulationProduct DevelopmentFormula CommercializationHero Sample ProgramsPilot ProductionManufacturing Scale-UpBeverage Co-ManufacturingPrivate Label ProgramsNew Product LaunchesLine ExtensionsManufacturing TransfersThis creates significantly greater revenue potential while allowing you to become a trusted commercialization partner rather than simply a manufacturing salesperson.Required ExperienceRequired QualificationsMinimum five (5) years of beverage manufacturing or beverage co-manufacturing sales experience.Previous employment with a beverage contract manufacturer, beverage co-packer, or beverage commercialization company.Demonstrated history of exceeding sales goals through proactive business development.M Experience managing complex B2B sales cycles involving multiple decision-makers.Existing relationships throughout the beverage industry.Strong understanding of beverage commercialization and manufacturing.Experience selling six- and seven-figure commercial manufacturing programs.Preferred Industry ExperienceExperience in one or more of the following beverage categories:Functional BeveragesEnergy DrinksReady-to-Drink AlcoholHemp Infused (D9) BeveragesWellness BeveragesPrivate Label Beverage ManufacturingWho You AreYou create opportunitiesโyou donโt wait for them. Youโre energized by building relationships, developing new business, and solving complex customer challenges.You are:Highly proactive and self-directed.Curious, competitive, and commercially driven.Comfortable engaging senior decision-makers.Skilled at navigating long sales cycles.Exceptionally organized and accountable.A trusted advisor who earns credibility through expertise.Motivated by measurable results and continuous improvement.Technology & Sales ToolsExperience with:HubSpot CRMLinkedIn Sales NavigatorZoomInfo, Apollo.io, or comparable sales intelligence platformsMicrosoft 365Proposal and pipeline management software Why Join MetaBrandYouโll join a company that combines formulation, commercialization, and manufacturing under one roofโgiving you a differentiated value proposition that few competitors can offer.Youโll work alongside beverage scientists, commercialization experts, and manufacturing professionals to help bring innovative beverage brands to market while building long-term strategic partnerships that drive meaningful growth.Highly DesirableExisting network of beverage founders, investors, consultants, ingredient suppliers, packaging suppliers, brokers, and commercialization partners.Experience working with emerging beverage brands.Familiarity with beverage manufacturing economics, production planning, and commercialization strategy.Experience selling technical or consultative manufacturing services.Bachelorโs degree in Business, Marketing, Food Science, or related discipline.