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Director Audience Engagement Jobs (NOW HIRING)

NBCUniversal

ROLE OVERVIEW The Director of Audience Development will define and lead the strategy to grow ... drive engagement, monetization, and long-term audience growth across platforms. This role is ...

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Director Audience Engagement information

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$33K

$91.6K

$183.5K

How much do director audience engagement jobs pay per year?

As of Aug 17, 2026, the average yearly pay for director audience engagement in the United States is $91,600.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $110,000.00 per year, depending on experience, location, and employer.

What does a director audience engagement do?

A Director of Audience Engagement is responsible for developing and executing strategies to grow and retain a company's audience across various platforms, such as social media, email, and events. They analyze audience data to understand preferences and behaviors, and collaborate with content, marketing, and product teams to create engaging experiences. Their goal is to foster loyalty, increase participation, and drive measurable growth in audience size and interaction.

What are the key skills and qualifications needed to thrive as a director audience engagement, and why are they important?

To thrive as a Director of Audience Engagement, you need a deep understanding of audience analytics, content strategy, and digital marketing, often supported by a degree in communications, marketing, or a related field. Familiarity with analytics platforms (like Google Analytics), social media management tools, and CRM systems is typically required. Exceptional leadership, creative thinking, and strong communication skills help foster team collaboration and innovative audience growth strategies. These skills and qualities drive effective engagement, measurable growth, and sustained loyalty across digital platforms.

How does a director audience engagement typically collaborate with marketing and content teams to drive growth?

A Director of Audience Engagement works closely with marketing and content teams to align messaging, campaigns, and engagement strategies across channels. Regular cross-functional meetings help ensure that audience insights inform both content creation and distribution plans. This role often leads the development of engagement metrics, shares feedback on campaign effectiveness, and collaborates on initiatives like community-building, social media strategy, and personalized outreach. By fostering strong communication and shared goals, the Director helps maximize audience reach and retention, supporting overall organizational growth.

What is the difference between Director Audience Engagement vs Content Marketing Manager?

AspectDirector Audience EngagementContent Marketing Manager
Primary FocusDeveloping strategies to increase audience interaction and loyaltyCreating and managing content to attract and convert audiences
Required SkillsAudience analysis, strategic planning, communicationContent creation, SEO, social media marketing
Work EnvironmentMarketing teams, media companies, entertainment firmsMarketing departments, digital agencies, media organizations
Common CertificationsMarketing certifications, audience analyticsContent marketing certifications, SEO certifications

The main difference is that the Director Audience Engagement focuses on building long-term audience relationships and engagement strategies, while the Content Marketing Manager concentrates on creating content to attract and convert audiences. Both roles require marketing knowledge, but their core responsibilities and skill sets differ.

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Director Audience Engagement jobs near you
Infographic showing various Director Audience Engagement job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, 23% Part Time, and 2% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution, with an average salary of $91,600 per year, or $44 per hour.

Director, Audience Analytics

Omnicom Media

New York, NY • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 18 days ago

Job description

Position Overview:
The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands-on-keys in our audience tools to deliver on client objectives.
Responsibilities:
  • Audience Analytics & Performance Strategy:
    • Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
    • Identify and analyze key audience trends and insights relevant to the client's industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development
    • Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
    • Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.
  • Performance Campaign Planning & Execution:
    • Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
    • Work with activation teams to ensure effective audience targeting across addressable platforms.
    • Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
    • Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
  • Client Relationship & Management:
    • Serve as a key point of contact for client stakeholders, building strong relationships.
    • Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
    • Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
    • Proactively identify client needs and opportunities to enhance audience analytics and drive business growth
  • Team Leadership & Mentorship:
    • Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
    • Oversee project execution, ensuring timely delivery and adherence to quality standards for performance-driven campaigns.
    • Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
    • Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.

Required Skills & Experience:
  • 7+ years of experience in audience strategy, data analytics, paid media or performance marketing
  • Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.
  • Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
  • Excellent communication, presentation, and interpersonal skills.
  • Proven ability to manage projects and lead teams.
  • Strong client management skills.
  • Analytical and problem-solving skills, with a focus on using data to drive performance improvements.

Desired Skills:
  • Experience working in marketing, media or related discipline at a client or agency servicing major clients
  • Experience with SQL or other data querying languages.
  • Certifications in programmatic advertising or social media marketing
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
Salary Range
$140,000-$160,000 USD

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