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Director Appian Jobs (NOW HIRING)

Appian Corporation

Account Executive - US Army

Dallas, TX · On-site

$125K - $225K/yr

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and ... direct selling experience and a minimum of 2 years experience as an Enterprise Account Executive ...

Appian Corporation

Account Executive - Insurance

Austin, TX · On-site

$125K - $225K/yr

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and ... direct selling experience and a minimum of 2 years experience as an Enterprise Account Executive ...

Appian Corporation

Account Executive - US Army

Austin, TX · On-site

$125K - $225K/yr

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and ... direct selling experience and a minimum of 2 years experience as an Enterprise Account Executive ...

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Director Appian information

What is the difference between Director Appian vs Business Process Manager?

AspectDirector AppianBusiness Process Manager
Required CredentialsCertifications in Appian, BPM tools, project managementCertifications in BPM, process improvement, project management
Work EnvironmentLeadership in tech-driven projects, cross-functional teamsProcess optimization teams, operational departments
Employer & Industry UsageTech firms, financial services, healthcareManufacturing, logistics, enterprise operations
Search & Comparison IntentUnderstanding leadership roles in Appian projectsManaging and improving business processes

The main difference is that a Director Appian oversees Appian platform implementations and strategic initiatives, often leading teams and managing large projects. In contrast, a Business Process Manager focuses on analyzing, designing, and improving business processes, which may or may not involve Appian technology. Both roles require BPM knowledge and certifications but differ in scope and leadership responsibilities.

What does a Director Appian do?

A Director Appian oversees the implementation, development, and management of Appian-based business process management (BPM) solutions within an organization. They lead teams of developers and analysts to deliver process automation projects using the Appian platform, ensuring alignment with business objectives. In addition, they are responsible for strategic planning, resource allocation, and maintaining best practices for Appian application development. The Director Appian often collaborates with stakeholders to identify process improvement opportunities and drive digital transformation efforts.

What are the key skills and qualifications needed to thrive as a Director Appian, and why are they important?

To thrive as a Director Appian, you need deep expertise in Appian BPM, project management, and business process optimization, typically backed by a degree in computer science or a related field. Experience with Appian development tools, certifications such as Appian Certified Lead Developer, and familiarity with integration platforms are highly valued. Strong leadership, strategic vision, and excellent communication skills help drive digital transformation and manage cross-functional teams. These skills are essential to deliver scalable solutions, ensure project success, and align technology with business goals.

What are some common challenges faced by a Director Appian when leading digital transformation initiatives?

A Director Appian often encounters challenges such as aligning cross-functional teams on process automation goals, managing shifting business priorities, and ensuring robust governance of Appian applications. Balancing the need for rapid delivery with maintaining high-quality, scalable solutions requires strong stakeholder communication and deep understanding of both business and technical perspectives. Additionally, fostering user adoption and continuous improvement of Appian platforms is key to long-term success.
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Infographic showing various Director Appian job openings in the United States as of May 2026, with employment types broken down into 77% Full Time, and 23% Contract. Highlights an 81% In-person, and 19% Remote job distribution.
Performance Marketing Lead

Performance Marketing Lead

Appian Corporation

Mclean, VA • On-site

Full-time

Medical, Life, Retirement

Posted 24 days ago

Job description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.

Reporting to the Director of Inbound Marketing, the Performance Marketing Lead will own Appian's global paid media ecosystem and conversion performance strategy. This role will set the vision for how paid search, paid social, and programmatic channels drive high-quality pipeline, while managing an external paid media agency for day-to-day execution and holding them accountable to performance and delivery.

The Lead will partner closely with Global Campaign Managers, web and content stakeholders, and regional field and sales leadership to ensure paid programs are integrated into broader B2B campaigns. They will drive rigorous testing and CRO, lead channel experimentation, and translate performance data into actionable insights that improve targeting, creative, and pipeline outcomes globally.

In this role, you will:
  • Lead the global strategy for paid search, paid social (LinkedIn, Meta, etc.), and display/programmatic to drive pipeline and ROI.
  • Manage the external paid media agency as the primary point of contact, ensuring quality execution and accountability to targets.
  • Own budget strategy and optimization approach, including investment planning and bid strategy direction with the agency.
  • Drive CRO and experimentation: partner with web and content teams to optimize the post-click experience, improve conversion rates, and reduce funnel friction.
  • Establish a consistent A/B testing program across creative, copy, audiences, and landing experiences to improve engagement and performance.
  • Partner with Global Campaign Managers to align performance programs to campaign themes, offers, and business objectives.
  • Build a regular cadence with regional field marketing and sales leadership to share performance insights, regional opportunities, and recommended optimizations.
  • Share learnings from message and creative testing with Product Marketing and Brand to influence future positioning, creative themes, and audience strategy.
About you:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 7+ years of performance marketing/digital advertising experience with deep B2B tech exposure.
  • Strong strategic command of the B2B buyer journey and performance channels (Google Ads, LinkedIn, programmatic).
  • Proven experience managing external agencies and driving measurable outcomes through accountability and clear KPIs.
  • Experience operating in global, matrixed organizations, with the ability to tailor strategy across regions including EMEA and APJ.
  • Clear, compelling communicator who can translate data into decisions and influence senior stakeholders.
  • Strong testing mindset and comfort using analytics/insights to drive continuous optimization.

#LI-MB1

Tools and Resources

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

Benefits

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]

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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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