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Direct Marketing Manager Jobs in Michigan (NOW HIRING)

Conagra Brands

Commerce Marketing Manager

Grand Rapids, MI · Hybrid

$109K - $159K/yr

Reporting to our Director of Commerce Marketing, you will lead annual marketing plan development, retailer media strategy, budget management, and marketing program execution and analysis to help us ...

DACUT

Creative Marketing Manager

West Bloomfield, MI · On-site

This is not a traditional graphic design position, and it is not a traditional Creative Director ... managing multiple brands within a brand-house environment.Experience developing retail marketing ...

Noom US

... and direct-response objectives. * Work with our in-house Creative team to slice, edit, and ... marketing platform such as CreatorIQ. * Experience sourcing, contracting, and managing creators on ...

New

Link High Technologies Inc.

$70K - $75K/yr

We're hiring a Marketing Manager to build a real, custom marketing function from the ground up ... with direct experience marketing for an MSP, IT services, or B2B technology company * A track ...

New

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All JobsDirect Marketing JobsDirect Marketing Manager JobsDirect Marketing Manager Jobs in Michigan

Direct Marketing Manager information

See Michigan salary details

$33.1K

$51.4K

$86.3K

How much do direct marketing manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for direct marketing manager in Michigan is $51,396.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,100.00 and $58,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.

What are the most commonly searched types of Direct Marketing jobs in Michigan?

The most popular types of Direct Marketing jobs in Michigan are:

What are popular job titles related to Direct Marketing Manager jobs in Michigan?

For Direct Marketing Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Direct Marketing Manager jobs in Michigan look for?

The top searched job categories for Direct Marketing Manager jobs in Michigan are:

What cities in Michigan are hiring for Direct Marketing Manager jobs?

Cities in Michigan with the most Direct Marketing Manager job openings:

Direct Marketing Manager jobs near you
Infographic showing various Direct Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $51,396 per year, or $24.7 per hour.

Growth Marketing Manager

Gordon Food Service

Wyoming, MI • Hybrid

Full-time

Posted 6 days ago

Key responsibilities

  • Direct overarching product marketing, positioning, and growth strategies across multiple channels.

  • Drive the end-to-end customer lifecycle strategy, including automated onboarding, retention, win-back, and churn-mitigation campaigns.

  • Lead the strategic packaging, positioning, and execution of Retail Media Network ad inventory, vendor-funded campaigns, and partnerships.

Gordon Food Service rating

7.1

Company rating: 7.1 out of 10

Based on 210 frontline employees who took The Breakroom Quiz

198th of 366 rated logistics

Job description

Welcome to Gordon Food Service! We are excited that you are thinking about opportunities with us, and we have an amazing story to share. See below for a quick glance of who we are and the impact you could have on the food service industry. There's a seat at our table for you...

Position Summary:

The Growth Marketing Manager is a strategic leader who bridges business strategy with campaign execution to drive commercial revenue. Directing a dedicated team of specialists across the end-to-end customer lifecycle, this role translates business goals into multi-channel strategies that accelerate acquisition, retention, and customer lifetime value. This leader harnesses our data to continuously optimize engagement touchpoints, driving re-order velocity and expanding share-of-wallet. Partnering closely with Marketing Operations, this leader leverages our MarTech stack, AI tooling, and enterprise platforms to accelerate campaign execution, experimentation, and scale growth.

What you will do:

Strategic Product Marketing & Growth Engine Execution:

Direct overarching product marketing, positioning, and organic/paid growth strategies-spanning SEO, AI Engine Optimization (AEO/AIO), lead generation, and landing page UX. Build and govern a structured, hypothesis-driven A/B testing framework to continuously optimize multi-channel conversion and campaign velocity.

Customer Lifecycle & Retention Strategy:
Drive the end-to-end customer lifecycle strategy, partnering with Marketing Operations for technical deployment. Direct automated onboarding, retention, win-back, and churn-mitigation campaigns that accelerate re-order velocity and expand Customer Lifetime Value (CLV).

Commerce Media & Vendor Partnerships:
Lead the strategic packaging, positioning, and commercial execution of Retail Media Network (RMN) ad inventory, supplier-funded campaigns, and vendor promotional partnerships to unlock new revenue streams.

Technical Leverage & Operational Scaling:
Partner closely with Marketing Operations and team Product Owners to translate commercial strategies into technical requirements. Enforce campaign brief governance, leverage generative AI and automation platforms, and track full-funnel cohort retention metrics to optimize overall platform efficiency

Team Leadership & Scope Governance:
Directly lead, coach, and manage a team of marketing specialists. Establish clear KPIs, focus areas, and operational boundaries across Brand & Acquisition, Commerce Media (Retail Media Network), and Retention pillars.

When you will work:

  • Monday to Friday, 8am to 5pm

  • Hybrid schedule, 4 days in office in Wyoming, MI, 1 day remote

What you'll bring to the table:

  • Bachelor's degree in Business, Marketing or related is required.

  • Eight years of strategic and executional responsibilities in digital marketing or eCommerce required, including three years leading and developing a digital team.

  • Commercial & Strategic Acumen: Proven ability to connect corporate financial objectives to multi-channel execution, maximizing customer lifetime value and channel yield.

  • Team Leadership & Scope Governance: Strong management skills to coach specialists, manage workload intake, and maintain clear operational boundaries across acquisition, media monetization, and retention.

  • Lifecycle & Retention Mastery: Deep understanding of customer journey mapping, behavioral triggers, segmentation, and re-order velocity models.

  • Data-Driven & Experimental Mindset: Skilled in hypothesis-driven A/B testing methodologies, cohort retention analysis, and measuring campaign ROI.

  • Cross-Functional Collaboration: Exceptional partnership skills to interface with Marketing Operations, Product Owners, Analytics teams, and vendor partners.

  • Marketing Automation Platforms: Enterprise platforms (e.g., Salesforce Marketing Cloud, Hubspot, etc.) for automated lifecycle messaging and journey orchestration.

  • Analytics: Reporting suites to evaluate behavioral patterns, cohort performance, and full-funnel attribution.

  • Generative AI & Productivity Tools: AI tools and automation utilities used to accelerate copy iteration, creative testing, and campaign execution speed.

  • Digital Ad & Commerce Platforms: Paid ad managers (Meta, Google), Retail Media Network ad packaging tools, and landing page UX platforms.

  • Workflow & Intake Management: Campaign brief governance systems and tools used to manage specialist team velocity.

BE PART OF AN AMAZING CULTURE WHERE WHAT MATTERS TO YOU, MATTERS TO US!

Gordon Food Service values our customers and understands that their success is largely dependent upon their workforce. To demonstrate our commitment to our partnership, we will require any candidate who works for a Gordon Food Service customer to provide a letter of support from their management if they are selected for the interview process.

Equal Employment Opportunity is a matter of policy at Gordon Food Service, Inc. and we are committed to a work environment in which all individuals are treated with respect and dignity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to talent@gfs.com and use the words "Accommodation Request" in your subject line.

All Gordon Food Service locations are tobacco-free.

Gordon Food Service is a drug-free workplace and conducts pre-employment drug tests.

What Gordon Food Service employees say

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About Gordon Food Service

Sourced by ZipRecruiter

Since our 1897 founding, Gordon Food Service has grown to become the largest family-managed broadline foodservice distribution company in North America. While we've been growing pretty much continuously over these 125 years, we've remained consistent at the core of what and who we are: passionately committed to customers and employees. Being part of Gordon Food Service means being part of something important, something bigger than oneself.We take care of you as if you were part of our family by providing benefits that give choice and flexibility for what matters most to you. We aim to deliver a competitive package that not only supports you but also your family. Full-time employees are provided benefit options to support work-life and your need to take care of yourself and those close to you, including paid time off, 401k with company match, profit sharing, tuition reimbursement for you and the whole family, and more!We feel the culture when we work together, and when we serve together. As a team, we tackle our challenges, celebrate our successes, and have fun on the journey. Be part of it.

Industry

Food and beverage wholesalers

Company size

10,000+ Employees

Headquarters location

Wyoming, MI, US

Year founded

1897

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