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Direct Marketing Manager Jobs in Michigan (NOW HIRING)

DTN Management

Digital Marketing Manager

Lansing, MI · On-site

Director of Marketing Company Overview For more than 50 years, DTN has been one of Michigan's leading property management, construction, development, and ownership companies of multifamily properties.

Stellantis

Digital Marketing Manager

Detroit, MI · On-site

At least one (1) year of direct management experience in a retail digital marketing environment * Ability to mentor and support district managers * Proven and substantive track record in formulating ...

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

The Marketing Manager is responsible for marketing functions and assisting with the development and ... The position supervises others and requires accountability for direct reports. Key Responsibilities ...

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

The Marketing Manager is responsible for marketing functions and assisting with the development and ... The position supervises others and requires accountability for direct reports. Key Responsibilities ...

Stellantis

Digital Marketing Manager

Detroit, MI · On-site

At least one (1) year of direct management experience in a retail digital marketing environment * Ability to mentor and support district managers * Proven and substantive track record in formulating ...

Limitless East Marketing

Marketing Executive

Detroit, MI · On-site

$70K - $75K/yr

Oversee campaign execution across multiple channels including traditional media, direct marketing ... Manage and mentor junior marketing staff to align with company standards and goals * Collaborate ...

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All JobsDirect Marketing JobsDirect Marketing Manager JobsDirect Marketing Manager Jobs in Michigan

Direct Marketing Manager information

See Michigan salary details

$33.1K

$51.4K

$86.3K

How much do direct marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for direct marketing manager in Michigan is $51,396.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,100.00 and $58,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.

What are the most commonly searched types of Direct Marketing jobs in Michigan?

The most popular types of Direct Marketing jobs in Michigan are:

What are popular job titles related to Direct Marketing Manager jobs in Michigan?

For Direct Marketing Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Direct Marketing Manager jobs in Michigan look for?

The top searched job categories for Direct Marketing Manager jobs in Michigan are:

What cities in Michigan are hiring for Direct Marketing Manager jobs?

Cities in Michigan with the most Direct Marketing Manager job openings:

Direct Marketing Manager jobs near you
Infographic showing various Direct Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $51,396 per year, or $24.7 per hour.

Marketing Manager

Common Sail Investment Group

Brighton, MI • On-site

$70 - $90/hr

Other

Re-posted 9 days ago

Job description

The Marketing Manager is responsible for executing marketing strategies at the regional or business level, ensuring alignment with enterprise marketing direction while addressing local market needs. This role reports to the Director of Marketing and partners closely with business leaders and Marketing Operations to plan, execute, and optimize marketing initiatives that drive customer acquisition, engagement, and retention.

The Marketing Manager serves as the primary marketing partner to assigned regions or business lines, owning campaign execution, performance tracking, and alignment with sales and operational goals.

Campaign Planning & Execution
  • Plan and execute marketing campaigns aligned with enterprise strategy and regional business needs.
  • Ensure timely and effective execution of campaigns across all channels.
  • Coordinate with Marketing Operations to ensure efficient project delivery.
Customer Acquisition & Retention
  • Execute strategies to drive lead generation, customer acquisition, and retention.
  • Partner with sales and operations teams to align marketing efforts with business performance goals.
  • Monitor lead flow and campaign effectiveness to optimize results.
Brand Management & Execution
  • Ensure consistent application of brand standards across all marketing efforts.
  • Execute messaging and content in alignment with brand guidelines and company strategy.
  • Maintain brand integrity across all local and regional initiatives.
Digital Marketing Oversight
  • Guide and/or execute digital marketing initiatives including social media, email campaigns, and digital content.
  • Monitor and optimize digital performance to drive engagement and conversions.
  • Partner with Marketing Operations to leverage tools and platforms effectively.
Content & Messaging Execution
  • Execute content and messaging strategies aligned with brand and campaign objectives.
  • Ensure content is accurate, consistent, and aligned with target audiences.
  • Collaborate with creative and content teams for asset development.
Market Research & Insights
  • Gather and apply local market insights to inform campaign execution and strategy adjustments.
  • Monitor competitive activity and customer trends within assigned markets.
Performance Measurement & Reporting
  • Track and report on campaign performance, including leads, conversions, and engagement metrics.
  • Use data to identify opportunities for optimization and improved results.
Brand Standards Enforcement
  • Ensure all marketing materials and campaigns adhere to brand guidelines and quality standards.
  • Maintain consistency across all touchpoints within assigned markets.
Marketing Operations Collaboration
  • Partner with Marketing Operations to manage workflows, timelines, and project execution.
  • Ensure adherence to established processes, tools, and systems.
  • Serve as the primary marketing partner to regional and business leaders.
  • Collaborate with sales teams to align marketing initiatives with revenue goals.
  • Provide marketing support for local initiatives, events, and business needs.
Required Qualifications
  • Bachelor’s degree in marketing, Communications, Business, or a related field.
  • 3-5+ years of progressive marketing experience; senior living, healthcare, multi-site, or service-based industry experience strongly preferred.
  • Demonstrated success managing integrated marketing campaigns, lead generation, and community-level marketing programs.
  • Strong analytical skills with the ability to interpret data and translate insights into strategy.
  • Excellent communication, relationship-building, and presentation abilities.
  • Highly organized with the ability to manage multiple markets and priorities simultaneously.
Preferred Experience
  • Familiarity with CRM and marketing automation platforms (Salesforce, Yardi, HubSpot, Canva, Marketing Cloud, etc.).
  • Strategic thinking
  • Relationship management
  • Creative problem-solving
  • Cross-functional collaboration
  • Accountability & ownership
  • Strong communication and presentation skills
General Working Conditions
  • While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk and use hands to handle keyboard, telephone, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens.
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